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Skunky

Fail

Demand is soft, at -54.0% this quarter, so Skunky is a Fail.

Flapen Score
27
27 / 100
Ranks 14,596 of 14,768 Health & Household niches · −22 vs the category median of 49
Market size
$29K/yr34K searches / yr
90-day growth
-54.0%search demand this quarter
Competition
100%top-5 click share · 3 brands · 35 sellers

Flapen Score

Skunky against its category

The dotted line is the Health & Household average. Past it, Skunky is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skunky market on Amazon at a glance

Shoppers on Amazon United States searched for Skunky 34K times last year and spent an estimated $29K. All 3 brands take every click. Demand peaks in Mar–Apr. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -54.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-54.0%
Conversion, latest week
4.3%
Market size, estimated
$29Ka year
Peak month
March2.5× the quietest month
Top search term
skunky14K searches a year

02 · Price

A sale here is worth $19.75.

Listings sell for $19.75 on average, from $9.95 to $25.40. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At $19.75 that is $10K to $15K a year per listing.

Average price
$19.75inside the $15 to $100 sweet spot
Price range
$9.95–$25.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
$10K–$15K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Bathroom Safety, Aids & Accessories. It carries 13,992 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#41in Bathroom Safety, Aids & Accessories
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
13,992per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Skunky products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 212%
  • Brand 35%

Demand

Skunky search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr · busiest ÷ quietest = 2.5×

Search terms

Top Skunky search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skunky14K/yr
  • skunky bathing wipes19K/yr
  • skunkies1K/yr

Reviews and returns

What reviews say buyers love and hate about Skunky

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Cleaning”
10%of negative reviews mention “Ease Of Cleaning”
1.0%of orders come back
“Made a mess everywhere”
A buyer, on “Ease Of Cleaning”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Skunky questions

Answered from the same tracked data.