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Skippy Wafer Bars

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 99% of clicks, so Skippy Wafer Bars is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$143K/yr134K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
57%top-5 click share · 6 brands · 30 sellers

Flapen Score

Skippy Wafer Bars against its category

The dotted line is the Health & Household average. Past it, Skippy Wafer Bars is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skippy Wafer Bars market on Amazon at a glance

Shoppers on Amazon United States searched for Skippy Wafer Bars 134K times last year and spent an estimated $143K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Feb–Mar–Apr–May. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $143K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
3.4%
Market size, estimated
$143Ka year
Peak month
February3.1× the quietest month
Top search term
genius gourmet protein bars44K searches a year

02 · Price

A sale here is worth $31.10.

Listings sell for $31.10 on average, from $4.96 to $90.38. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $31.10 that is $8K to $16K a year per listing.

Average price
$31.10inside the $15 to $100 sweet spot
Price range
$4.96–$90.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$8K–$16K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 27.7% of listings are out of stock. The average listing ranks #247 within Nutrition Bars & Drinks. It carries 141 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
83%
Out of stock, average day
27.7%
Average rank
#247in Nutrition Bars & Drinks
Average rating
4.09 starsAmazon United States average 4.42 stars
Average reviews
141per listing
Listings tracked
24

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
64 months

Products

Top Skippy Wafer Bars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

30

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

0%

  • Brand 171%
  • Brand 215%
  • Brand 35%
  • Brand 45%
  • Brand 53%
  • Brand 61%

Demand

Skippy Wafer Bars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr, May · busiest ÷ quietest = 3.1×

Search terms

Top Skippy Wafer Bars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • genius gourmet protein bars44K/yr
  • skippy protein bars13K/yr
  • genius gourmet22K/yr
  • skippy oatmeal protein pie22K/yr
  • genius protein bars6K/yr
  • skippy nut roll protein bar5K/yr
  • genius protein4K/yr
  • skippy nut roll4K/yr
  • skippy protein oatmeal pie3K/yr
  • nut roll protein bars3K/yr

Reviews and returns

What reviews say buyers love and hate about Skippy Wafer Bars

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Taste-Overall”
20%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Awful tasting”
A buyer, on “Taste-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Skippy Wafer Bars questions

Answered from the same tracked data.