Is skippy wafer bars profitable to sell on Amazon United States?

The niche generates $143K/yr across 24 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the skippy wafer bars niche?

6 brands and 30 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in skippy wafer bars?

Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.

When does demand for skippy wafer bars peak?

Demand peaks in Jan–Feb–Mar–Apr–May; the busiest month runs 3.1× the quietest.

What does it cost to enter the skippy wafer bars niche?

Listings span $4.96–$90.38; the average listing price is $31.10 (sweet spot $15–$100). The average incumbent carries 141 reviews — the moat a new listing must climb.

skippy wafer bars

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$31.10

avg listing price — sweet spot $15–$100

Review moat

Great140.67

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great$4.96–$90.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Market size

Okay$143K

$143K/yr · 134K searches

Growth

Bad-10.0%

90-day search growth — must beat 0% to launch

Brand share

Bad99%

top-5 brand share — brand-locked demand

Signals Out of Stock

According to Flapen's Amazon United States niche tracking, skippy wafer bars is a $143K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb–Mar–Apr–May. Verdict: Worth a look — 52/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

skippy wafer bars market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $187K–$249K; units × avg price
Conversion rate: 3.4%
Avg BSR: #247
Page quality: 0%
Prime: 83%
Sponsored: 79%
Out of stock: 27.7%
Avg brand age: 64 months
Avg seller age: 132 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

Genius Gourmet71%
REDEFINE15%
Pearson5%
AL.R@ZY5%
SKIPPY3%
Pure Genius1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Apr, May · busiest ÷ quietest = 3.1×

Open Trend

Top skippy wafer bars search terms

genius gourmet protein bars44K/yr -6.9%5.7% conv.
skippy protein bars13K/yr -5.9%7.2% conv.
genius gourmet22K/yr -1.0%2.4% conv.
skippy oatmeal protein pie22K/yr -6.9%4.4% conv.
genius protein bars6K/yr +1.9%5.9% conv.
skippy nut roll protein bar5K/yr -37.7%4.7% conv.
genius protein4K/yr -9.2%1.6% conv.
skippy nut roll4K/yr -19.2%7.1% conv.
skippy protein oatmeal pie3K/yr -20.9%5.5% conv.
nut roll protein bars3K/yr -40.4%5.7% conv.

All search terms

Top skippy wafer bars products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Genius Gourmet SKIPPY Peanut Butter Chocolate Flavored Wafer Protein Bars 15g Protein per serving (30% DV) 1g Sugar Chocolatey Snack Bar 10 Count

Genius Gourmet$33.254.1★107 rev

Genius Gourmet SKIPPY Peanut Butter Flavor Inspired Protein Nut Roll Bar 11g Protein per serving(18% DV) 0g Added Sugar Carb Conscious Snack Bar Gluten Free 10 Count

Genius Gourmet$33.044.5★156 rev

Genius Gourmet Crispy Protein Treat Chocolate Peanut Butter Keto Snack Low Carb Low Sugar & Gluten Free Protein Snacks for Adults 10G of Whey Protein per Protein Bar 5 Net Carbs 10 CT

Genius Gourmet$25.504.5★128 rev

Redefine Foods Oatmeal Protein Pie SKIPPY Peanut Butter - 8 Count - 15g of Protein Per Serving - Non-GMO

REDEFINE$27.523.5★214 rev

Genius Gourmet Protein Bar Chocolate Dream Keto Snack Low Carb Low Sugar & Gluten Free Protein Snacks for Adults 10G of Whey Protein per Protein Bar 5 Net Carbs. 10 Count

Genius Gourmet$34.764.1★103 rev

Newest

by launch date

Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Pineapple (24 Pack)

Pure Genius$90.3812 rev

2mo ago

Genius Gourmet Clear Protein Sparkling Water Variety Pack - 30g Clear Sparkling Protein Zero Sugar Low Carb Lactose Free Non GMO - Ready to Drink Flavored Sparkling Water - 15 Pack

Genius Gourmet$55.967 rev

2mo ago

Genius Gourmet Clear Protein Sparkling Water Fruit Punch - 30g Clear Sparkling Protein Zero Sugar Low Carb Lactose Free Non GMO - Ready to Drink Flavored Sparkling Water - 12 Pack

Genius Gourmet$43.3552 rev

6mo ago

Genius Gourmet Clear Protein Sparkling Water Fruit Punch - 30g Clear Sparkling Protein Zero Sugar Low Carb Lactose Free Non GMO - Ready to Drink Flavored Sparkling Water - 12 Pack

Genius Gourmet$44.9629 rev

6mo ago

Genius Gourmet SKIPPY Peanut Butter Chocolate Flavored Wafer Protein Bars 15g Protein per serving (30% DV) 1g Sugar Chocolatey Snack Bar 10 Count

Genius Gourmet$33.25107 rev

11mo ago

What buyers say about skippy wafer bars

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall36%

“Great snack”

Nutritional Content14%

“Great source of protein”

Flavor7%

“The vanilla is my favorite”

Quality-Overall5%

“Not terrible”

Sweetness4%

“The peanut butter is so sweet”

Value For Money3%

“good value”

Crispiness3%

“They are crisp and delicious”

Health Benefits-Overall2%

“They are tasty and low calorie”

Ease Of Use1%

“super convenient”

Freshness1%

“Refreshing and easy to drink”

What buyers complain about

Taste-Overall20%

“Awful tasting”

Flavor10%

“Zero banana flavor”

Value For Money9%

“too expensive”

Moist/Dry7%

“A little dry”

Nutritional Content5%

“Not a strong protein Powder taste that you find in these high protein foods”

Sweetness3%

“Too Sweet”

Storage Temperature3%

“Theyre sometimes melted upon arrival”

Stale/Rotten/Spoiled2%

“Arrived incredibly stale”

Texture/Consistency-Overall2%

“The texture is a bit weird at first”

Advertised Vs Actual Product2%

“Very misleading”

Top return reasons

Taste-Overall32%

Flavor20%

Value For Money9%

Leak-Proof8%

Nutritional Content7%

Advertised Vs Actual Product6%

Stain Resistance5%