Skinny Stix
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -53.6% this quarter, so Skinny Stix is a Maybe.
- Flapen Score
- 61 / 100Top 9% of 14,768 Health & Household niches · +12 vs the category median of 4961
- Market size
- $126K/yr78K searches / yr
- 90-day growth
- -53.6%search demand this quarter
- Competition
- 46%top-5 click share · 26 brands · 37 sellers
Flapen Score
Skinny Stix against its category
The dotted line is the Health & Household average. Past it, Skinny Stix is stronger. Inside it, weaker.
Market
The Skinny Stix market on Amazon at a glance
Shoppers on Amazon United States searched for Skinny Stix 78K times last year and spent an estimated $126K. The top 5 brands take 57% of clicks. Demand peaks in May–Jul–Aug. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -53.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- -53.6%
- Conversion, latest week
- 5.6%
- Market size, estimated
- $126Ka year
- Peak month
- July2.1× the quietest month
- Top search term
- trim taste41K searches a year
02 · Price
A sale here is worth $28.95.
Listings sell for $28.95 on average, from $14.65 to $39.63. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $28.95 that is $0 to $3K a year per listing.
- Average price
- $28.95inside the $15 to $100 sweet spot
- Price range
- $14.65–$39.63
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #371 within Weight Loss. It carries 604 reviews at 3.83 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 87%
- Out of stock, average day
- 7.5%
- Average rank
- #371in Weight Loss
- Average rating
- 3.83 starsAmazon United States average 4.42 stars
- Average reviews
- 604per listing
- Listings tracked
- 30
04 · Newcomers
12 of last year's 21 launches cleared the first-year sales bar.
21 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 21
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Skinny Stix products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
26
Sellers
37
Top-5 brand share
57%
Top 20: 95%
Top-5 click share
46%
Top 20: 91%
Open market
37%
- Brand 115%
- Brand 213%
- Brand 313%
- Brand 49%
- Brand 56%
- Brand 66%
Demand
Skinny Stix search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jul, Aug · busiest ÷ quietest = 2.1×
Search terms
Top Skinny Stix search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- trim taste41K/yr
- trim taste cutting mix27K/yr
- trimtaste cutting mix6K/yr
- trim taste cutting drink mix5K/yr
Reviews and returns
What reviews say buyers love and hate about Skinny Stix
We read the reviews and the return reasons for every product selling here.
“Did not work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Skinny Stix questions
Answered from the same tracked data.