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Skinny Confidential Mouth Tape

Fail

Demand is soft, at -67.6% this quarter, so Skinny Confidential Mouth Tape is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$35K/yr181K searches / yr
90-day growth
-67.6%search demand this quarter
Competition
49%top-5 click share · 15 brands · 51 sellers

Flapen Score

Skinny Confidential Mouth Tape against its category

The dotted line is the Health & Household average. Past it, Skinny Confidential Mouth Tape is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skinny Confidential Mouth Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Skinny Confidential Mouth Tape 181K times last year and spent an estimated $35K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -67.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
-67.6%
Conversion, latest week
1.1%
Market size, estimated
$35Ka year
Peak month
January8.8× the quietest month
Top search term
beauty sleep mouth tape140K searches a year

02 · Price

A sale here is worth $17.16.

Listings sell for $17.16 on average, from $7.03 to $27.89. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $17.16 that is $2K to $4K a year per listing.

Average price
$17.16inside the $15 to $100 sweet spot
Price range
$7.03–$27.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 33.0% of listings are out of stock. The average listing ranks #421 within Sleep & Snoring. It carries 859 reviews at 3.79 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
95%
Out of stock, average day
33.0%
Average rank
#421in Sleep & Snoring
Average rating
3.79 starsAmazon United States average 4.42 stars
Average reviews
859per listing
Listings tracked
19

04 · Newcomers

7 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
7Amazon's first-year sales bar
Average brand age
29 months

Products

Top Skinny Confidential Mouth Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

51

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

49%

Top 20: 100%

Open market

35%

  • Brand 115%
  • Brand 213%
  • Brand 313%
  • Brand 49%
  • Brand 58%
  • Brand 66%

Demand

Skinny Confidential Mouth Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 8.8×

Search terms

Top Skinny Confidential Mouth Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beauty sleep mouth tape140K/yr
  • beauty sleep mouth tape for sleeping36K/yr
  • beauty sleep tape5K/yr

Reviews and returns

What reviews say buyers love and hate about Skinny Confidential Mouth Tape

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Adhesion/Stickiness”
21%of negative reviews mention “Adhesion/Stickiness”
0.7%of orders come back
“Poor adhesive”
A buyer, on “Adhesion/Stickiness”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Skinny Confidential Mouth Tape questions

Answered from the same tracked data.