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Skin Vitamins for Women

Fail

The average product has 14,521 reviews to catch up to, so Skin Vitamins for Women is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$410K/yr345K searches / yr
90-day growth
-2.7%search demand this quarter
Competition
76%top-5 click share · 11 brands · 623 sellers

Flapen Score

Skin Vitamins for Women against its category

The dotted line is the Health & Household average. Past it, Skin Vitamins for Women is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skin Vitamins for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Skin Vitamins for Women 345K times last year and spent an estimated $410K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 345K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $410K a year.

Searches, last 12 months
345K
Growth, 90 days vs prior 90
-2.7%
Conversion, latest week
5.9%
Market size, estimated
$410Ka year
Peak month
November5.1× the quietest month
Top search term
skin supplement35K searches a year

02 · Price

A sale here is worth $19.98.

Listings sell for $19.98 on average, from $5.99 to $54.39. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $19.98 that is $20K to $25K a year per listing.

Average price
$19.98inside the $15 to $100 sweet spot
Price range
$5.99–$54.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$20K–$25K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #933 within Collagen. It carries 14,521 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
9.2%
Average rank
#933in Collagen
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
14,521per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Skin Vitamins for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

623

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

9%

  • Brand 174%
  • Brand 28%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (5 brands, 9%)

Demand

Skin Vitamins for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Skin Vitamins for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skin supplement35K/yr
  • skin vitamins34K/yr
  • skin vitamins for women34K/yr
  • olly glowing skin gummies14K/yr
  • olly collagen gummies22K/yr
  • olly hair skin and nails vitamins19K/yr
  • olly beauty gummies16K/yr
  • olly skin gummies13K/yr
  • olly skin13K/yr
  • beauty supplements17K/yr

Reviews and returns

What reviews say buyers love and hate about Skin Vitamins for Women

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Taste-Overall”
16%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Did not like the taste”
A buyer, on “Taste-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Skin Vitamins for Women questions

Answered from the same tracked data.