Is skin so soft bug repellent wipes profitable to sell on Amazon United States?

The niche generates $41K/yr across 11 tracked products. 90-day search growth is +276.2%. Flapen's verdict: Skip it (49/100).

How competitive is the skin so soft bug repellent wipes niche?

7 brands and 23 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in skin so soft bug repellent wipes?

Top complaints mined from reviews: Pest/Insect Control, Leak-Proof, Functionality-Overall. The return rate is 0.8%.

When does demand for skin so soft bug repellent wipes peak?

Demand peaks in May–Jun–Jul; the busiest month runs 76.1× the quietest.

What does it cost to enter the skin so soft bug repellent wipes niche?

Listings span $6.40–$34.56; the average listing price is $15.97 (sweet spot $15–$100). The average incumbent carries 6,652 reviews — the moat a new listing must climb.

skin so soft bug repellent wipes

Skip it

A small market ($41K/yr) — this niche doesn't clear our bar today.

Growth

Incredible+276.2%

90-day search growth — must beat 0% to launch

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.97

avg listing price — sweet spot $15–$100

Price range

Good$6.40–$34.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,651.64

avg incumbent reviews — the moat a new listing must climb

Competition

Bad85%

top-5 click share — a locked-up shelf

Market size

Bad$41K

$41K/yr · 35K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United States niche tracking, skin so soft bug repellent wipes is a $41K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 49/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

skin so soft bug repellent wipes market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $32K–$40K; units × avg price
Conversion rate: 7.5%
Avg BSR: #24
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 3.1%
Avg brand age: 70 months
Avg seller age: 162 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

AVON56%
Sawyer17%
Smidge17%
South to East4%
SC Johnson3%
Medella Naturals2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +276.2% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 76.1×

Open Trend

Top skin so soft bug repellent wipes search terms

smidge midge repellent16K/yr +307.6%2.8% conv.
skin so soft wipes6K/yr +256.7%11.1% conv.
smidge insect repellent7K/yr +178.5%2.3% conv.
avon skin so soft bug repellent wipes3K/yr +205.8%11.7% conv.
skin so soft bug repellent wipes3K/yr +294.5%11.8% conv.

All search terms

Top skin so soft bug repellent wipes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Towelettes DEET-Free Mosquito Repellent Wipes with Vitamin E & Aloe Mosquito & Tick Protection Individually Wrapped 16 CT EPA ID: 806-30

AVON$34.564.7★556 rev

Smidge Unisexs Midge and Mosquito-Proof Super Lightweight Head Net-Green One Size

Smidge$15.574.6★2,863 rev

Avon Skin So Soft Bug Guard Plus Picaridin Towelettes (8 Count) DEET-Free Bug & Insect Repellent for Travel Protects Against Deer Ticks Gnats No-Seeums Sand Flies & Biting Midges

AVON$18.594.6★1,791 rev

Sawyer Products SP5432 Picaridin Insect Repellent Spray 20% Pump 3-Ounce (Pack of 2) (Packaging May Vary)

Sawyer$15.464.4★16,269 rev

Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin Lotion 4-Ounce

Sawyer$10.484.6★24,580 rev

Newest

by launch date

South to East Premium Mosquito Head Net for Insect 2 Pack Ultra Large & Long Extra Fine Holes Fly & Bug Protection Gear for Camping Hiking Fishing Gardening Safari Fit All Hats Grey

South to East$10.212,185 rev

1y ago

2 Pack Mosquito Head Net Mesh for Hiking & Outdoors Bug Netting over Hat Adults Insect Gnat Fly Protection Face Cover Mask Hood Midge Clothing Jacket

G GIEPHT$13.901,081 rev

3y ago

Deet-free Insect & Mosquito Repellent Travel Pack (2 4 8oz) Nice Smelling Insect Repellent with Lemongrass Oil Safe for Pets and Kids Bug Spray for Mosquitoes Gnats Black Flies and No-see-ums

Medella Naturals$21.75549 rev

7y ago

AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Towelettes DEET-Free Mosquito Repellent Wipes with Vitamin E & Aloe Mosquito & Tick Protection Individually Wrapped 16 CT EPA ID: 806-30

AVON$34.56556 rev

9y ago

Smidge Unisexs Midge and Mosquito-Proof Super Lightweight Head Net-Green One Size

Smidge$15.572,863 rev

9y ago

What buyers say about skin so soft bug repellent wipes

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control33%

“Good insect repellent”

Quality-Overall11%

“Excellent product”

Ease Of Use9%

“Easy to store”

Smell8%

“its comfortable on the skin without a strong odor”

Portability4%

“Was super convenient for travel”

Advertised Vs Actual Product3%

“Works as Advertised”

Size-Overall3%

“Generous adjustable sizing”

Spray/Flow3%

“Works just as good as the spray”

Value For Money2%

“great value for money”

Weight Light2%

“The cream is not heavy at all”

What buyers complain about

Pest/Insect Control36%

“This did not prevent mosquito bites at all”

Leak-Proof9%

“arrived leaking”

Functionality-Overall8%

“Did not work”

Value For Money7%

“Kind of expensive”

Size-Overall6%

“Small bottle”

Ease Of Use3%

“difficult to use”

Color2%

“The black is a bit hard to see threw though”

Spray/Flow2%

“Needs a Better bottle and spray design”

Portability2%

“Don't travel without this product”

Advertised Vs Actual Product2%

“FALSELY advertised”

Top return reasons

Size-Overall23%

Advertised Vs Actual Product17%

Value For Money13%

Leak-Proof11%

Pest/Insect Control9%

Functionality-Overall9%