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Skin So Soft Bug Repellent

Pass

Skin So Soft Bug Repellent scores 68 out of 100, a Pass. Shoppers spend an estimated $7.4M a year here, search demand grew +277.4% this quarter, and an estimated 0.3% of orders come back.

Filters Trending
Flapen Score
68
68 / 100Top 2% of 14,768 Health & Household niches · +19 vs the category median of 49
Market size
$7.4M/yr4.3M searches / yr
90-day growth
+277.4%search demand this quarter
Competition
55%top-5 click share · 3 brands · 14 sellers

Flapen Score

Skin So Soft Bug Repellent against its category

The dotted line is the Health & Household average. Past it, Skin So Soft Bug Repellent is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Skin So Soft Bug Repellent market on Amazon at a glance

Shoppers on Amazon United States searched for Skin So Soft Bug Repellent 4.3M times last year and spent an estimated $7.4M. All 3 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +277.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.4M a year.

Searches, last 12 months
4.3M
Growth, 90 days vs prior 90
+277.4%
Conversion, latest week
6.4%
Market size, estimated
$7.4Ma year
Peak month
June23.2× the quietest month
Top search term
skin so soft1.5M searches a year

02 · Price

A sale here is worth $27.07.

Listings sell for $27.07 on average, from $17.94 to $48.51. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 8,000 to 10,000 of them. At $27.07 that is $217K to $271K a year per listing.

Average price
$27.07inside the $15 to $100 sweet spot
Price range
$17.94–$48.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
8,000–10,000
Revenue per listing a year
$217K–$271K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #288 within Insect & Pest Repellents. It carries 3,333 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
10.1%
Average rank
#288in Insect & Pest Repellents
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
3,333per listing
Listings tracked
21

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
62 months

Products

Top Skin So Soft Bug Repellent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 99%

Open market

0%

  • Brand 176%
  • Brand 213%
  • Brand 312%
  • Open — no brand owns it (0%)

Demand

Skin So Soft Bug Repellent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 23.2×

Search terms

Top Skin So Soft Bug Repellent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skin so soft1.5M/yr
  • skin so soft bug repellent593K/yr
  • avon skin so soft612K/yr
  • avon skin so soft bug repellent291K/yr
  • skin so soft original190K/yr
  • avon256K/yr
  • avon perfume for women184K/yr
  • skin so soft spray55K/yr
  • skin so soft bath oil86K/yr
  • avon skin so soft original71K/yr

Reviews and returns

What reviews say buyers love and hate about Skin So Soft Bug Repellent

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Smell”
27%of negative reviews mention “Smell”
0.3%of orders come back
“NO SMELL”
A buyer, on “Smell”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

Keep looking

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FAQ

Common Skin So Soft Bug Repellent questions

Answered from the same tracked data.