Is skin so soft profitable to sell on Amazon United States?

The niche generates $7.4M/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +277.4%. Flapen's verdict: Launch it (68/100).

How competitive is the skin so soft niche?

3 brands and 14 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in skin so soft?

Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.3%.

When does demand for skin so soft peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 10.1× the quietest.

What does it cost to enter the skin so soft niche?

Listings span $17.94–$48.51; the average listing price is $27.07 (sweet spot $15–$100). The average incumbent carries 3,333 reviews — the moat a new listing must climb.

skin so soft

Launch it

A $7.4M/yr market growing +277.4% this quarter with returns at 0.3% — clears our launch bar.

Market size

Incredible$7.4M

$7.4M/yr · 4.3M searches

Growth

Incredible+277.4%

90-day search growth — must beat 0% to launch

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Avg price

Incredible$27.07

avg listing price — sweet spot $15–$100

Price range

Incredible$17.94–$48.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,333.24

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, skin so soft is a $7.4M/yr Amazon United States market (4.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 68/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 250K–300K; avg 8,000–10,000/product
Revenue / yr: $6.8M–$8.1M; units × avg price
Launch success: —; 2 of 2 new (360d)
Conversion rate: 6.4%
Avg BSR: #288
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 10.1%
Avg brand age: 62 months
Avg seller age: 131 days

Competition

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 99%

Open market

AVON76%
AVON SKIN SO SOFT13%
Avon12%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +277.4% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 10.1×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AVON SKIN SO SOFT Original Dry Oil Spray Lightweight Moisturizing Body Oil with Jojoba & Vitamin E Fast Absorbing Non-Greasy 8.45 fl oz (250 ML)

AVON$21.864.3★1,849 rev

AVON Skin So Soft Original Bath Oil Spray - Moisturizing Shower Oil with Jojoba Oil & Vitamin E - Non-Greasy Formula for Dry Skin Care - After Shower Moisturizer for Women - Hydrating Spray 5 Fl Oz

Avon$21.184.6★9,598 rev

AVON SKIN SO SOFT Original JOJOBA Dry Oil Spray (5 Fl. Oz) Each Travel-Friendly Luxury Lightweight Body & Hair Oil Mist Fast-Absorbing Non-Greasy Silky Smooth Finish 150ML (2-PACK)

AVON SKIN SO SOFT$29.024.5★1,030 rev

AVON Skin So Soft Bonus-Size Original Bath Oil for Women - Jojoba Moisturizing Body & Shower Oil for Dry Skin Care Bath Additive for 48-Hour Intense Hydration & Silky Soft Skin 24.6 fl oz

AVON$31.574.7★850 rev

AVON - Body Lotion - Skin So Soft Original Body Lotion 11.8 fl oz New Packaging

AVON$19.684.5★1,013 rev

Newest

by launch date

AVON SKIN SO SOFT Original Jojoba Dry Oil Spray 8.45 Fl oz |Moisturizing Body Oil with Vitamin E | After Shower Body Oil 250ML (2- PACK)

AVON SKIN SO SOFT$34.53443 rev

9mo ago

AVON SKIN SO SOFT Original JOJOBA Dry Oil Spray (5 Fl. Oz) Each Travel-Friendly Luxury Lightweight Body & Hair Oil Mist Fast-Absorbing Non-Greasy Silky Smooth Finish 150ML (2-PACK)

AVON SKIN SO SOFT$29.021,030 rev

10mo ago

AVON SKIN SO SOFT Original Dry Oil Spray 5 fl.oz (Double Pack)

AVON SKIN SO SOFT$31.81149 rev

1y ago

AVON SKIN SO SOFT Original Dry Oil Spray Lightweight Moisturizing Body Oil with Jojoba & Vitamin E Fast Absorbing Non-Greasy 8.45 fl oz (250 ML)

AVON$21.861,849 rev

1y ago

AVON SKIN SO SOFT Original JOJOBA Dry Oil Spray (5 Fl. Oz) Each Travel-Friendly Luxury Lightweight Body & Hair Oil Mist Fast-Absorbing Non-Greasy Silky Smooth Finish 150ML

AVON$20.955,074 rev

2y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Smell24%

“No awful smell”

Soft Feel23%

“Silky smooth”

Quality-Overall10%

“The oil quality is good too”

Moist/Dry6%

“Moisturizes great”

Advertised Vs Actual Product5%

“Item as described”

Pest/Insect Control5%

“Keeps the bugs away”

Efficiency3%

“Doing a great job keeping bugs off my pets”

Suitability Dry Skin2%

“No more dry skin”

Suitability Combination Skin2%

“Good for my skin”

Value For Money2%

“Good Price”

What buyers complain about

Smell27%

“NO SMELL”

Value For Money10%

“Very expensive”

Size-Overall6%

“A little big”

Oily/Greasy4%

“too oily”

Leak-Proof3%

“arrived leaking”

Moist/Dry3%

“It does not feel like a moisturizer”

Ease Of Use3%

“Top is super hard to get off”

Alcohol Content2%

“Smells like Alcohol”

Allergies2%

“Allergic to product”

Advertised Vs Actual Product2%

“Was not as advertised Its some kind of hard white cream that wont come out”

Top return reasons

Smell37%

Advertised Vs Actual Product12%

Leak-Proof10%

Size-Overall8%

Oily/Greasy6%

Value For Money6%

Functionality-Overall4%

Defective Material/Parts2%

Ingredients-Overall2%

Language Issues1%

Common questions

Is skin so soft profitable to sell on Amazon United States?: The niche generates $7.4M/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +277.4%. Flapen's verdict: Launch it (68/100).
How competitive is the skin so soft niche?: 3 brands and 14 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in skin so soft?: Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.3%.
When does demand for skin so soft peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 10.1× the quietest.
What does it cost to enter the skin so soft niche?: Listings span $17.94–$48.51; the average listing price is $27.07 (sweet spot $15–$100). The average incumbent carries 3,333 reviews — the moat a new listing must climb.

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skin so soft

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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