Skin So Soft

Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +277.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.4M a year.

Searches, last 12 months

4.3M

Growth, 90 days vs prior 90

+277.4%

Conversion, latest week

6.4%

Market size, estimated

$7.4Ma year

Peak month

July10.1× the quietest month

Top search term

skin so soft1.5M searches a year

Listings sell for $27.07 on average, from $17.94 to $48.51. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 8,000 to 10,000 of them. At $27.07 that is $217K to $271K a year per listing.

Average price

$27.07inside the $15 to $100 sweet spot

Price range

$17.94–$48.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

8,000–10,000

Revenue per listing a year

$217K–$271K

Returns

0.3%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #288 within Insect & Pest Repellents. It carries 3,333 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

10.1%

Average rank

#288in Insect & Pest Repellents

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

3,333per listing

Listings tracked

21

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

62 months