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Skin Collagen Peptides Powder

Fail

Shoppers spend an estimated $89K a year here, so Skin Collagen Peptides Powder is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$89K/yr44K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
70%top-5 click share · 9 brands · 565 sellers

Flapen Score

Skin Collagen Peptides Powder against its category

The dotted line is the Health & Household average. Past it, Skin Collagen Peptides Powder is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skin Collagen Peptides Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Skin Collagen Peptides Powder 44K times last year and spent an estimated $89K. The top 5 brands take 91% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
7.4%
Market size, estimated
$89Ka year
Top search term
horbaach collagen13K searches a year

02 · Price

A sale here is worth $27.66.

Listings sell for $27.66 on average, from $10.64 to $66.96. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $27.66 that is $7K to $14K a year per listing.

Average price
$27.66inside the $15 to $100 sweet spot
Price range
$10.64–$66.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #159 within Collagen. It carries 7,074 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#159in Collagen
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
7,074per listing
Listings tracked
17

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
55 months

Products

Top Skin Collagen Peptides Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

565

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

6%

  • Brand 145%
  • Brand 232%
  • Brand 37%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Search terms

Top Skin Collagen Peptides Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • horbaach collagen13K/yr
  • flavored collagen peptides powder6K/yr
  • skin collagen peptides powder4K/yr
  • vev collagen peptides powder4K/yr
  • collagen bulk4K/yr
  • vev multi collagen peptides powder4K/yr
  • bovine collagen powder multi-type3K/yr
  • horbaach multi collagen protein3K/yr
  • collagen powder bulk3K/yr

Reviews and returns

What reviews say buyers love and hate about Skin Collagen Peptides Powder

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Doesnt taste very good”
A buyer, on “Taste-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Skin Collagen Peptides Powder questions

Answered from the same tracked data.