Skin Barrier Wipes
MaybeBuyers convert on 17.8% of searches. But the top 5 products take 73% of clicks, so Skin Barrier Wipes is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 14,768 Health & Household niches · +6 vs the category median of 4955
- Market size
- $868K/yr312K searches / yr
- 90-day growth
- +8.9%search demand this quarter
- Competition
- 73%top-5 click share · 9 brands · 72 sellers
Flapen Score
Skin Barrier Wipes against its category
The dotted line is the Health & Household average. Past it, Skin Barrier Wipes is stronger. Inside it, weaker.
Market
The Skin Barrier Wipes market on Amazon at a glance
Shoppers on Amazon United States searched for Skin Barrier Wipes 312K times last year and spent an estimated $868K. The top 5 brands take 90% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 17.8% of those searches ended in a purchase.
Shoppers searched for this 312K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $868K a year.
- Searches, last 12 months
- 312K
- Growth, 90 days vs prior 90
- +8.9%
- Conversion, latest week
- 17.8%
- Market size, estimated
- $868Ka year
- Peak month
- May1.3× the quietest month
- Top search term
- skin prep wipes96K searches a year
02 · Price
A sale here is worth $15.60.
Listings sell for $15.60 on average, from $7.01 to $40.02. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At $15.60 that is $78K to $94K a year per listing.
- Average price
- $15.60inside the $15 to $100 sweet spot
- Price range
- $7.01–$40.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $78K–$94K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #74 within Eczema, Psoriasis & Rosacea Care. It carries 2,944 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #74in Eczema, Psoriasis & Rosacea Care
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 2,944per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Skin Barrier Wipes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
72
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
7%
- Brand 165%
- Brand 28%
- Brand 36%
- Brand 46%
- Brand 54%
- Brand 63%
- Open — no brand owns it (3 brands, 7%)
Demand
Skin Barrier Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Skin Barrier Wipes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- skin prep wipes96K/yr
- skin prep70K/yr
- skin barrier wipes33K/yr
- skin prep protective wipes20K/yr
- sureprep protective wipes13K/yr
- smith and nephew skin prep11K/yr
- no sting skin prep wipes9K/yr
- skin prep pads8K/yr
- barrier wipes7K/yr
- smith and nephew7K/yr
Reviews and returns
What reviews say buyers love and hate about Skin Barrier Wipes
We read the reviews and the return reasons for every product selling here.
“Very poor adhesion”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Skin Barrier Wipes questions
Answered from the same tracked data.









