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Skin Barrier Wipes

Maybe

Buyers convert on 17.8% of searches. But the top 5 products take 73% of clicks, so Skin Barrier Wipes is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$868K/yr312K searches / yr
90-day growth
+8.9%search demand this quarter
Competition
73%top-5 click share · 9 brands · 72 sellers

Flapen Score

Skin Barrier Wipes against its category

The dotted line is the Health & Household average. Past it, Skin Barrier Wipes is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skin Barrier Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for Skin Barrier Wipes 312K times last year and spent an estimated $868K. The top 5 brands take 90% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 17.8% of those searches ended in a purchase.

Shoppers searched for this 312K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $868K a year.

Searches, last 12 months
312K
Growth, 90 days vs prior 90
+8.9%
Conversion, latest week
17.8%
Market size, estimated
$868Ka year
Peak month
May1.3× the quietest month
Top search term
skin prep wipes96K searches a year

02 · Price

A sale here is worth $15.60.

Listings sell for $15.60 on average, from $7.01 to $40.02. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At $15.60 that is $78K to $94K a year per listing.

Average price
$15.60inside the $15 to $100 sweet spot
Price range
$7.01–$40.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
5,000–6,000
Revenue per listing a year
$78K–$94K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #74 within Eczema, Psoriasis & Rosacea Care. It carries 2,944 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#74in Eczema, Psoriasis & Rosacea Care
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
2,944per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Skin Barrier Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

72

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

7%

  • Brand 165%
  • Brand 28%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 7%)

Demand

Skin Barrier Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Skin Barrier Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skin prep wipes96K/yr
  • skin prep70K/yr
  • skin barrier wipes33K/yr
  • skin prep protective wipes20K/yr
  • sureprep protective wipes13K/yr
  • smith and nephew skin prep11K/yr
  • no sting skin prep wipes9K/yr
  • skin prep pads8K/yr
  • barrier wipes7K/yr
  • smith and nephew7K/yr

Reviews and returns

What reviews say buyers love and hate about Skin Barrier Wipes

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Adhesion/Stickiness”
17%of negative reviews mention “Adhesion/Stickiness”
0.3%of orders come back
“Very poor adhesion”
A buyer, on “Adhesion/Stickiness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Skin Barrier Wipes questions

Answered from the same tracked data.