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Sinus Massager

Fail

Demand is soft, at -36.6% this quarter, so Sinus Massager is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$32K/yr45K searches / yr
90-day growth
-36.6%search demand this quarter
Competition
37%top-5 click share · 34 brands · 243 sellers

Flapen Score

Sinus Massager against its category

The dotted line is the Health & Household average. Past it, Sinus Massager is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sinus Massager market on Amazon at a glance

Shoppers on Amazon United States searched for Sinus Massager 45K times last year and spent an estimated $32K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -36.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-36.6%
Conversion, latest week
2.1%
Market size, estimated
$32Ka year
Peak month
December12.2× the quietest month
Top search term
sinus massager22K searches a year

02 · Price

A sale here is worth $32.64.

Listings sell for $32.64 on average, from $4.58 to $100.23. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $32.64 that is $0 to $3K a year per listing.

Average price
$32.64inside the $15 to $100 sweet spot
Price range
$4.58–$100.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #2,193 within Hot & Cold Therapies. It carries 5,139 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#2,193in Hot & Cold Therapies
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
5,139per listing
Listings tracked
45

04 · Newcomers

6 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
6Amazon's first-year sales bar
Average brand age
38 months

Products

Top Sinus Massager products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

34 rising

Sellers

243

Top-5 brand share

55%

Top 20: 91%

Top-5 click share

37%

Top 20: 80%

Open market

40%

  • Brand 118%
  • Brand 215%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Sinus Massager search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 12.2×

Search terms

Top Sinus Massager search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sinus massager22K/yr
  • sinus drainage massager7K/yr
  • sinus massage tool8K/yr
  • sinus massage4K/yr
  • sinus massager with heat2K/yr
  • sinus pressure relief massager3K/yr

Reviews and returns

What reviews say buyers love and hate about Sinus Massager

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Durability”
2.8%of orders come back
“Broke after first use”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sinus Massager questions

Answered from the same tracked data.