single toothbrush
Skip itA small market ($41K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good$1.98–$30.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,766.48avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad$6.33avg listing price — sweet spot $15–$100
Market size
Bad$41K$41K/yr · 46K searches
According to Flapen's Amazon United States niche tracking, single toothbrush is a $41K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
single toothbrush market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $38K–$51K
- units × avg price
- Conversion rate
- 13.9%
- Avg BSR
- #158
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 24%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
147
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
50%
Top 20: 93%
Open market
6%
- Colgate43%
- GuruNanda28%
- RM Oral13%
- Oral-B5%
- Reach3%
- Curaprox2%
- Open — no brand owns it (5 brands, 6%)
Demand
Weekly Amazon search volume, last 26 weeks — +11.9% search growth over the last 90 days.Top single toothbrush search terms
- single toothbrush21K/yr
- toothbrush single12K/yr
- toothbrush single pack6K/yr
- one toothbrush4K/yr
- 1 toothbrush3K/yr
Top single toothbrush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GuruNanda Smile Clean Toothbrush - Big Soft Bristles - Helps Clean Plaque Whitens Teeth and Aids in Fresh Breath BPA-Free Brush for Adults & Kids - 1 Count
GuruNanda$2.024.6★597 rev
Colgate 360 Enamel Health Extra Soft Toothbrush for Sensitive Teeth
Colgate$5.514.6★657 rev
Colgate Toothbrushes Premier Extra Clean ( 12 Toothbrushes)
Colgate$8.634.6★756 rev
RM Oral Whitening Plaque Defense Soft Toothbrush Spiral Bristles for Superb Whitening Power Tips for Removing Plaque Tongue & Cheek Cleaner Fights Bad Breath 1 Count
RM Oral$3.834.8★94 rev
Colgate Extra Clean Toothbrush Soft Toothbrush for Adults 3 Count (Pack of 1)
Colgate$3.404.6★68,572 rev
Newest
by launch dateRM Oral Whitening Plaque Defense Soft Toothbrush Spiral Bristles for Superb Whitening Power Tips for Removing Plaque Tongue & Cheek Cleaner Fights Bad Breath 1 Count
RM Oral$3.8394 rev
RM Oral Whitening Plaque Defense Medium Toothbrush Spiral Bristles for Superb Whitening Power Tips for Removing Plaque Tongue & Cheek Cleaner Fights Bad Breath 1 Count
RM Oral$3.50108 rev
GuruNanda Butter on Gums Toothbrush with Extra Soft Bristles for Sensitive Gums Soft Toothbrush for Kids & Adults 2 ct
GuruNanda$2.5410,853 rev
GuruNanda Smile Clean Toothbrush - Big Soft Bristles - Helps Clean Plaque Whitens Teeth and Aids in Fresh Breath BPA-Free Brush for Adults & Kids - 1 Count
GuruNanda$2.02597 rev
GuruNanda Butter on Gums Charcoal Toothbrush - 8 000+ Softex Bristles for Sensitive Teeth & Gums - BPA & Latex Free Teeth Whitening Toothbrush with Ergonomic Rubber Handle for Kids & Adults - 1 Count
GuruNanda$2.372,836 rev
Trending
90-day click momentum
REACH Advanced Design Toothbrush with Toothbrush Cap Angled Neck Medium Bi-Level Bristles Contoured Handle Tongue Scraper
Reach$5.634.6★
GuruNanda Gentle Giant Toothbrush with Dual Action Flossing Spiral Bristles Non-Slip Ergo Dexa Grip Helps in Teeth Whitening BPA Free (1 Count)
GuruNanda$2.314.7★
Colgate 360 Enamel Health Extra Soft Toothbrush for Sensitive Teeth
Colgate$5.514.6★
Colgate 360 Whitening Toothbrush with Soft Bristles 1 Pack Adult Manual Toothbrush with Whitening Polishing Cups Easy to Open Recyclable Packaging
Colgate$3.734.7★
GuruNanda Smile Clean Toothbrush - Big Soft Bristles - Helps Clean Plaque Whitens Teeth and Aids in Fresh Breath BPA-Free Brush for Adults & Kids - 1 Count
GuruNanda$2.024.6★
What buyers say about single toothbrush
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely soft”
“Great Value”
“I ordered these toothbrushes good in quality”
“Good quality tooth brushes”
“this will not hurt your teeth”
“The tooth brushes really do whiten your teeth”
“As described”
“Ease to use”
“It cleans well”
“cleans teeth very well”
What buyers complain about
“Not soft at all”
“The head size is a bit shorter than usual”
“Total waste of money”
“quality is different”
“It's also a bit hard to clean”
“received the wrong color”
“Broken after 2 months”
“The bristles are so stiff”
“Bristles were very brittle”
“it was no use”
Top return reasons
Common questions
- Is single toothbrush profitable to sell on Amazon United States?
- The niche generates $41K/yr across 29 tracked products. 90-day search growth is +11.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the single toothbrush niche?
- 11 brands and 147 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in single toothbrush?
- Top complaints mined from reviews: Hard Feel, Size-Overall, Value For Money. The return rate is 0.3%.
- What does it cost to enter the single toothbrush niche?
- Listings span $1.98–$30.83; the average listing price is $6.33 (sweet spot $15–$100). The average incumbent carries 9,766 reviews — the moat a new listing must climb.