Single Toothbrush
FailShoppers spend an estimated $41K a year here, so Single Toothbrush is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $41K/yr46K searches / yr
- 90-day growth
- +11.9%search demand this quarter
- Competition
- 50%top-5 click share · 11 brands · 147 sellers
Flapen Score
Single Toothbrush against its category
The dotted line is the Health & Household average. Past it, Single Toothbrush is stronger. Inside it, weaker.
Market
The Single Toothbrush market on Amazon at a glance
Shoppers on Amazon United States searched for Single Toothbrush 46K times last year and spent an estimated $41K. The top 5 brands take 92% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 13.9% of those searches ended in a purchase.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- +11.9%
- Conversion, latest week
- 13.9%
- Market size, estimated
- $41Ka year
- Top search term
- single toothbrush21K searches a year
02 · Price
A sale here is worth $6.33.
Listings sell for $6.33 on average, from $1.98 to $30.83. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $6.33 that is $633 to $2K a year per listing.
- Average price
- $6.33under the $15 to $100 sweet spot
- Price range
- $1.98–$30.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $633–$2K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
24% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #158 within Toothbrushes & Accessories. It carries 9,766 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 24%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #158in Toothbrushes & Accessories
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 9,766per listing
- Listings tracked
- 29
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Single Toothbrush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
GuruNanda Smile Clean Toothbrush - Big Soft Bristles - Helps Clean Plaque Whitens Teeth and Aids in Fresh Breath BPA-Free Brush for Adults & Kids - 1 Count
- Price
- $2.02
- Rating
- 4.6/5
- Reviews
- 597
- Age
- 2y ago

Colgate 360 Enamel Health Extra Soft Toothbrush for Sensitive Teeth
- Price
- $5.51
- Rating
- 4.6/5
- Reviews
- 657
- Age
- 11y ago

Colgate Toothbrushes Premier Extra Clean ( 12 Toothbrushes)
- Price
- $8.63
- Rating
- 4.6/5
- Reviews
- 756
- Age
- 12y ago

RM Oral Whitening Plaque Defense Soft Toothbrush Spiral Bristles for Superb Whitening Power Tips for Removing Plaque Tongue & Cheek Cleaner Fights Bad Breath 1 Count
- Price
- $3.83
- Rating
- 4.8/5
- Reviews
- 94
- Age
- 1y ago

Colgate Extra Clean Toothbrush Soft Toothbrush for Adults 3 Count (Pack of 1)
- Price
- $3.40
- Rating
- 4.6/5
- Reviews
- 68,572
- Age
- 14y ago
Trending
estimated 90-day click momentum
REACH Advanced Design Toothbrush with Toothbrush Cap Angled Neck Medium Bi-Level Bristles Contoured Handle Tongue Scraper
- Price
- $5.63
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 12y ago

GuruNanda Gentle Giant Toothbrush with Dual Action Flossing Spiral Bristles Non-Slip Ergo Dexa Grip Helps in Teeth Whitening BPA Free (1 Count)
- Price
- $2.31
- Rating
- 4.7/5
- Reviews
- 3,234
- Age
- 3y ago

Colgate 360 Enamel Health Extra Soft Toothbrush for Sensitive Teeth
- Price
- $5.51
- Rating
- 4.6/5
- Reviews
- 657
- Age
- 11y ago

Colgate 360 Whitening Toothbrush with Soft Bristles 1 Pack Adult Manual Toothbrush with Whitening Polishing Cups Easy to Open Recyclable Packaging
- Price
- $3.73
- Rating
- 4.7/5
- Reviews
- 751
- Age
- 14y ago

GuruNanda Smile Clean Toothbrush - Big Soft Bristles - Helps Clean Plaque Whitens Teeth and Aids in Fresh Breath BPA-Free Brush for Adults & Kids - 1 Count
- Price
- $2.02
- Rating
- 4.6/5
- Reviews
- 597
- Age
- 2y ago
Newest
by launch date
RM Oral Whitening Plaque Defense Soft Toothbrush Spiral Bristles for Superb Whitening Power Tips for Removing Plaque Tongue & Cheek Cleaner Fights Bad Breath 1 Count
- Price
- $3.83
- Rating
- 4.8/5
- Reviews
- 94
- Age
- 1y ago

RM Oral Whitening Plaque Defense Medium Toothbrush Spiral Bristles for Superb Whitening Power Tips for Removing Plaque Tongue & Cheek Cleaner Fights Bad Breath 1 Count
- Price
- $3.50
- Rating
- 4.5/5
- Reviews
- 108
- Age
- 1y ago

GuruNanda Butter on Gums Toothbrush with Extra Soft Bristles for Sensitive Gums Soft Toothbrush for Kids & Adults 2 ct
- Price
- $2.54
- Rating
- 4.7/5
- Reviews
- 10,853
- Age
- 2y ago

GuruNanda Smile Clean Toothbrush - Big Soft Bristles - Helps Clean Plaque Whitens Teeth and Aids in Fresh Breath BPA-Free Brush for Adults & Kids - 1 Count
- Price
- $2.02
- Rating
- 4.6/5
- Reviews
- 597
- Age
- 2y ago

GuruNanda Butter on Gums Charcoal Toothbrush - 8 000+ Softex Bristles for Sensitive Teeth & Gums - BPA & Latex Free Teeth Whitening Toothbrush with Ergonomic Rubber Handle for Kids & Adults - 1 Count
- Price
- $2.37
- Rating
- 4.7/5
- Reviews
- 2,836
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
147
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 93%
Open market
6%
- Colgate43%
- GuruNanda28%
- RM Oral13%
- Oral-B5%
- Reach3%
- Curaprox2%
- Open — no brand owns it (5 brands, 6%)
Demand
Single Toothbrush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked
Search terms
Top Single Toothbrush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- single toothbrush21K/yr
- toothbrush single12K/yr
- toothbrush single pack6K/yr
- one toothbrush4K/yr
- 1 toothbrush3K/yr
Reviews and returns
What reviews say buyers love and hate about Single Toothbrush
We read the reviews and the return reasons for every product selling here.
“Not soft at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Single Toothbrush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









