Is Single Toothbrush profitable to sell on Amazon United States?

Flapen scores Single Toothbrush 45 out of 100 on Amazon United States, a Fail. Shoppers spend $41K a year across 29 tracked products. Search demand grew +11.9% in the last 90 days.

How competitive is the Single Toothbrush niche on Amazon United States?

11 brands and 147 sellers compete in Single Toothbrush on Amazon United States. The top 5 Single Toothbrush products take 50% of clicks, and the top 5 brands take 92%.

What do buyers complain about in Single Toothbrush?

Single Toothbrush buyers on Amazon United States complain most about Hard Feel, Size-Overall, and Value For Money. An estimated 0.3% of orders come back.

What does it cost to enter the Single Toothbrush niche?

Single Toothbrush sells for $6.33 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $1.98 to $30.83. The average product has 9,766 reviews, the count a new listing must catch up to.

Single Toothbrush

Fail

Shoppers spend an estimated $41K a year here, so Single Toothbrush is a Fail.

Flapen Score: 45
45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size: $41K/yr46K searches / yr
90-day growth: +11.9%search demand this quarter
Competition: 50%top-5 click share · 11 brands · 147 sellers

Flapen Score

Single Toothbrush against its category

The dotted line is the Health & Household average. Past it, Single Toothbrush is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Single Toothbrush market on Amazon at a glance

Shoppers on Amazon United States searched for Single Toothbrush 46K times last year and spent an estimated $41K. The top 5 brands take 92% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 13.9% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months: 46K
Growth, 90 days vs prior 90: +11.9%
Conversion, latest week: 13.9%
Market size, estimated: $41Ka year
Top search term: single toothbrush21K searches a year

02 · Price

A sale here is worth $6.33.

Listings sell for $6.33 on average, from $1.98 to $30.83. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $6.33 that is $633 to $2K a year per listing.

Average price: $6.33under the $15 to $100 sweet spot
Price range: $1.98–$30.83
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 6K–8K
Units per listing a year: 100–250
Revenue per listing a year: $633–$2K
Returns: 0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

24% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #158 within Toothbrushes & Accessories. It carries 9,766 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings: 24%
Prime listings: 97%
Out of stock, average day: 0.0%
Average rank: #158in Toothbrushes & Accessories
Average rating: 4.64 starsAmazon United States average 4.42 stars
Average reviews: 9,766per listing
Listings tracked: 29

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 48 months

Products

Top Single Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

147

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

Brand 143%
Brand 228%
Brand 313%
Brand 45%
Brand 53%
Brand 62%
Open — no brand owns it (5 brands, 6%)

Demand

Single Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked

Search terms

Top Single Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

single toothbrush21K/yr +7.9%9.7% conv.
toothbrush single12K/yr +16.2%13.3% conv.
toothbrush single pack6K/yr +39.0%14.0% conv.
one toothbrush4K/yr -0.9%9.9% conv.
1 toothbrush3K/yr +4.8%12.4% conv.

Reviews and returns

What reviews say buyers love and hate about Single Toothbrush

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Soft Feel”

31%of negative reviews mention “Hard Feel”

0.3%of orders come back

“Not soft at all”

A buyer, on “Hard Feel”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Single Toothbrush questions

Answered from the same tracked data.

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