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Similasan Allergy Eye Relief Eye Drops

Fail

The top 5 products take 100% of clicks, so Similasan Allergy Eye Relief Eye Drops is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$2.0M/yr599K searches / yr
90-day growth
+8.1%search demand this quarter
Competition
100%top-5 click share · 3 brands · 48 sellers

Flapen Score

Similasan Allergy Eye Relief Eye Drops against its category

The dotted line is the Health & Household average. Past it, Similasan Allergy Eye Relief Eye Drops is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Similasan Allergy Eye Relief Eye Drops market on Amazon at a glance

Shoppers on Amazon United States searched for Similasan Allergy Eye Relief Eye Drops 599K times last year and spent an estimated $2.0M. All 3 brands take every click. Demand peaks in Mar–Apr–May. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 21.3% of those searches ended in a purchase.

Shoppers searched for this 599K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 21.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months
599K
Growth, 90 days vs prior 90
+8.1%
Conversion, latest week
21.3%
Market size, estimated
$2.0Ma year
Peak month
April3.3× the quietest month
Top search term
zaditor antihistamine eye drops149K searches a year

02 · Price

A sale here is worth $16.02.

Listings sell for $16.02 on average, from $11.77 to $19.42. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 20,000 to 25,000 of them. At $16.02 that is $320K to $401K a year per listing.

Average price
$16.02inside the $15 to $100 sweet spot
Price range
$11.77–$19.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
20,000–25,000
Revenue per listing a year
$320K–$401K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Allergy, Sinus & Asthma. It carries 10,956 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#71in Allergy, Sinus & Asthma
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
10,956per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Similasan Allergy Eye Relief Eye Drops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 141%
  • Brand 232%
  • Brand 327%

Demand

Similasan Allergy Eye Relief Eye Drops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.3×

Search terms

Top Similasan Allergy Eye Relief Eye Drops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zaditor antihistamine eye drops149K/yr
  • alaway eye drops75K/yr
  • zaditor66K/yr
  • alaway eye drops for allergies and eye itching36K/yr
  • ketotifen30K/yr
  • zaditor eye drops40K/yr
  • zatidor allergy eye drops25K/yr
  • zatador allergy eye drops32K/yr
  • alaway26K/yr
  • kids eye drops16K/yr

Reviews and returns

What reviews say buyers love and hate about Similasan Allergy Eye Relief Eye Drops

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Allergies”
41%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“I have itchy eyes sometimes”
A buyer, on “Allergies”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Similasan Allergy Eye Relief Eye Drops questions

Answered from the same tracked data.