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Silver Napkins

Maybe

An estimated 0.5% of orders come back. But shoppers spend an estimated $68K a year here, so Silver Napkins is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 14,768 Health & Household niches · +7 vs the category median of 49
Market size
$68K/yr75K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
32%top-5 click share · 38 brands · 78 sellers

Flapen Score

Silver Napkins against its category

The dotted line is the Health & Household average. Past it, Silver Napkins is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silver Napkins market on Amazon at a glance

Shoppers on Amazon United States searched for Silver Napkins 75K times last year and spent an estimated $68K. The top 5 brands take 37% of clicks. Demand peaks in Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
6.2%
Market size, estimated
$68Ka year
Peak month
December2.1× the quietest month
Top search term
silver napkins45K searches a year

02 · Price

A sale here is worth $14.54.

Listings sell for $14.54 on average, from $2.90 to $34.44. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $14.54 that is $0 to $1K a year per listing.

Average price
$14.54under the $15 to $100 sweet spot
Price range
$2.90–$34.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #279 within Disposable Napkins. It carries 1,734 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#279in Disposable Napkins
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
1,734per listing
Listings tracked
51

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Silver Napkins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

38 falling

Sellers

78

Top-5 brand share

37%

Top 20: 83%

Top-5 click share

32%

Top 20: 74%

Open market

57%

  • Brand 110%
  • Brand 29%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Silver Napkins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Holiday '24Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Silver Napkins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silver napkins45K/yr
  • silver napkins disposable7K/yr
  • silver cocktail napkins7K/yr
  • white and silver napkins7K/yr
  • silver dinner napkins5K/yr
  • silver paper napkins4K/yr

Reviews and returns

What reviews say buyers love and hate about Silver Napkins

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Thickness”
0.5%of orders come back
“However, theyre not very thick”
A buyer, on “Thickness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Silver Napkins questions

Answered from the same tracked data.