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Silver Antimicrobial Wound Gel

Fail

The top 5 brands take 93% of clicks, so Silver Antimicrobial Wound Gel is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$146K/yr25K searches / yr
90-day growth
+4.0%search demand this quarter
Competition
77%top-5 click share · 8 brands · 16 sellers

Flapen Score

Silver Antimicrobial Wound Gel against its category

The dotted line is the Health & Household average. Past it, Silver Antimicrobial Wound Gel is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silver Antimicrobial Wound Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Silver Antimicrobial Wound Gel 25K times last year and spent an estimated $146K. The top 5 brands take 93% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+4.0%
Conversion, latest week
10.5%
Market size, estimated
$146Ka year
Peak month
January1.4× the quietest month
Top search term
silver shield14K searches a year

02 · Price

A sale here is worth $55.52.

Listings sell for $55.52 on average, from $13.11 to $257.35. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $55.52 that is $6K to $14K a year per listing.

Average price
$55.52inside the $15 to $100 sweet spot
Price range
$13.11–$257.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$6K–$14K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #491 within Antioxidants. It carries 9,752 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#491in Antioxidants
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
9,752per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
88 months

Products

Top Silver Antimicrobial Wound Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

16

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

4%

  • Brand 167%
  • Brand 28%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Silver Antimicrobial Wound Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Silver Antimicrobial Wound Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silver shield14K/yr
  • silver shield rescue gel5K/yr
  • silver shield natures sunshine5K/yr
  • silver shield gel2K/yr

Reviews and returns

What reviews say buyers love and hate about Silver Antimicrobial Wound Gel

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Allergies”
0.5%of orders come back
“rashes on my skin”
A buyer, on “Allergies”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Silver Antimicrobial Wound Gel questions

Answered from the same tracked data.