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Silver and Gold Wrapping Paper

Fail

Shoppers spend an estimated $42K a year here, so Silver and Gold Wrapping Paper is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$42K/yr56K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
47%top-5 click share · 11 brands · 13 sellers

Flapen Score

Silver and Gold Wrapping Paper against its category

The dotted line is the Health & Household average. Past it, Silver and Gold Wrapping Paper is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silver and Gold Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Silver and Gold Wrapping Paper 56K times last year and spent an estimated $42K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
7.2%
Market size, estimated
$42Ka year
Peak month
December36.4× the quietest month
Top search term
white and gold wrapping paper21K searches a year

02 · Price

A sale here is worth $10.45.

Listings sell for $10.45 on average, from $5.71 to $26.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $10.45 that is $0 to $1K a year per listing.

Average price
$10.45under the $15 to $100 sweet spot
Price range
$5.71–$26.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #220 within Gift Wrap Paper. It carries 1,352 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
9.7%
Average rank
#220in Gift Wrap Paper
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,352per listing
Listings tracked
21

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Silver and Gold Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

13

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

47%

Top 20: 98%

Open market

16%

  • Brand 142%
  • Brand 211%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (5 brands, 16%)

Demand

Silver and Gold Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 36.4×

Search terms

Top Silver and Gold Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white and gold wrapping paper21K/yr
  • gold and white wrapping paper12K/yr
  • white and gold christmas wrapping paper12K/yr
  • gold and white christmas wrapping paper5K/yr
  • white and gold wrapping paper christmas6K/yr

Reviews and returns

What reviews say buyers love and hate about Silver and Gold Wrapping Paper

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Quality-Overall”
35%of negative reviews mention “Size-Overall”
2.5%of orders come back
“The rolls are smaller than expected”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Silver and Gold Wrapping Paper questions

Answered from the same tracked data.