Silk Sleep Mask

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

+3.4%

Conversion, latest week

6.8%

Market size, estimated

$1.7Ma year

Peak month

December1.9× the quietest month

Top search term

silk sleep mask364K searches a year

Listings sell for $17.26 on average, from $4.77 to $72.42. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $17.26 that is $52K to $69K a year per listing.

Average price

$17.26inside the $15 to $100 sweet spot

Price range

$4.77–$72.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

3,000–4,000

Revenue per listing a year

$52K–$69K

Returns

2.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #51 within Sleep & Snoring. It carries 10,221 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#51in Sleep & Snoring

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

10,221per listing

Listings tracked

30

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months