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Silicone Sponge

Maybe

The products selling today average only 4.1★. But demand is soft, at -25.2% this quarter, so Silicone Sponge is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$213K/yr317K searches / yr
90-day growth
-25.2%search demand this quarter
Competition
46%top-5 click share · 17 brands · 26 sellers

Flapen Score

Silicone Sponge against its category

The dotted line is the Health & Household average. Past it, Silicone Sponge is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Sponge market on Amazon at a glance

Shoppers on Amazon United States searched for Silicone Sponge 317K times last year and spent an estimated $213K. The top 5 brands take 53% of clicks. Demand peaks in Oct–Nov. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 317K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $213K a year.

Searches, last 12 months
317K
Growth, 90 days vs prior 90
-25.2%
Conversion, latest week
6.3%
Market size, estimated
$213Ka year
Peak month
October2.6× the quietest month
Top search term
silicone dish scrubber84K searches a year

02 · Price

A sale here is worth $10.64.

Listings sell for $10.64 on average, from $4.95 to $18.38. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $10.64 that is $8K to $11K a year per listing.

Average price
$10.64under the $15 to $100 sweet spot
Price range
$4.95–$18.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$8K–$11K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #338 within Sponges. It carries 2,281 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
9.7%
Average rank
#338in Sponges
Average rating
4.08 starsAmazon United States average 4.42 stars
Average reviews
2,281per listing
Listings tracked
24

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Silicone Sponge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

26

Top-5 brand share

53%

Top 20: 100%

Top-5 click share

46%

Top 20: 94%

Open market

41%

  • Brand 123%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Silicone Sponge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Silicone Sponge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silicone dish scrubber84K/yr
  • silicone sponge63K/yr
  • silicone dish brush25K/yr
  • silicone sponges for dishes47K/yr
  • silicone dish sponge30K/yr
  • silicone scrubber for dishes22K/yr
  • silicone sponges18K/yr
  • rubber sponge6K/yr
  • silicone dish scrubber with handle5K/yr
  • silicone kitchen sponge7K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Sponge

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Ease Of Cleaning”
19%of negative reviews mention “Ease Of Cleaning”
1.7%of orders come back
“They are NOT good for cleaning”
A buyer, on “Ease Of Cleaning”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Silicone Sponge questions

Answered from the same tracked data.