Is silicone sponge profitable to sell on Amazon United States?

The niche generates $213K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.2%. Flapen's verdict: Worth a look (55/100).

How competitive is the silicone sponge niche?

17 brands and 26 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in silicone sponge?

Top complaints mined from reviews: Ease Of Cleaning, Size-Overall, Smell. The return rate is 1.7%.

When does demand for silicone sponge peak?

Demand peaks in Oct–Nov; the busiest month runs 2.6× the quietest.

What does it cost to enter the silicone sponge niche?

Listings span $4.95–$18.38; the average listing price is $10.64 (sweet spot $15–$100). The average incumbent carries 2,281 reviews — the moat a new listing must climb.

silicone sponge

Worth a look

Shows beatable incumbent ratings (4.1★), but soft demand (-25.2% this quarter) keeps it on the watch list.

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Brand share

Great53%

top-5 brand share — no brand owns this niche

Returns

Great1.7%

return rate — above 5% kills the launch gate

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,281.42

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$213K

$213K/yr · 317K searches

Avg price

Okay$10.64

avg listing price — sweet spot $15–$100

Price range

Okay$4.95–$18.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-25.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, silicone sponge is a $213K/yr Amazon United States market (317K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 55/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

silicone sponge market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: $213K–$266K; units × avg price
Conversion rate: 6.3%
Avg BSR: #338
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 9.7%
Avg brand age: 46 months
Avg seller age: 157 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

53%

Top 20: 100%

Top-5 click share

46%

Top 20: 94%

Open market

41%

OstWony23%
Peachy Clean9%
BEAUTAIL8%
Rxuiael7%
Asiopphire7%
Qaeoity6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.2% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.6×

Open Trend

Top silicone sponge search terms

silicone dish scrubber84K/yr -26.8%5.4% conv.
silicone sponge63K/yr -25.2%5.1% conv.
silicone dish brush25K/yr -6.7%2.4% conv.
silicone sponges for dishes47K/yr -39.6%7.5% conv.
silicone dish sponge30K/yr -31.4%4.7% conv.
silicone scrubber for dishes22K/yr -25.9%5.5% conv.
silicone sponges18K/yr -18.8%4.6% conv.
rubber sponge6K/yr -0.1%3.8% conv.
silicone dish scrubber with handle5K/yr -17.8%2.8% conv.
silicone kitchen sponge7K/yr -22.4%6.0% conv.

All search terms

Top silicone sponge products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

3PCS Silicone Dish Sponges Multi-Purpose Kitchen Gadget Brush

OstWony$4.953.8★4,630 rev

Silicone Sponge Dish Washing Kitchen Scrubber 6 Pack Reusable Dish Washing Cleaning Sponges Double-Sided Multipurpose Non Stick Silicone Dish Sponges for Dishes Fruit Vegetable Multicolor

Qaeoity$8.363.7★799 rev

Dish Scrubber Silicone Soft Bristles Scrub Brush with Scraper Tip Comfortable Grip Brushes for Kitchen Sink Pans Pots Skillet Vegetable Fruit Potato Cleaning (White/Grey)

AMORBASE$7.914.0★163 rev

Silicone Sponge BEAUTAIL Non-Scratch Scrub Sponges for Washing Dishes Kitchen Fruit Vegetable Cleaning Brush Long Lasting and Reusable Dishwashing Scrubber Suction Up Hang Designed 1 Pack Gray

BEAUTAIL$5.924.1★813 rev

3-in-1 Silicone Dish Sponge - BPA-Free Food-Grade Cleaning Brush with Dual-Sided Scrubber & Scraper Hanging Hole Fast-Dry Reusable for Dishes/Fruits/Vegetables (Red 1PCS)

Rxuiael$7.183.8★28 rev

Newest

by launch date

3-in-1 Silicone Dish Sponge - BPA-Free Food-Grade Cleaning Brush with Dual-Sided Scrubber & Scraper Hanging Hole Fast-Dry Reusable for Dishes/Fruits/Vegetables (Grey 1PCS)

Rxuiael$7.1728 rev

6mo ago

3-in-1 Silicone Dish Sponge - BPA-Free Food-Grade Cleaning Brush with Dual-Sided Scrubber & Scraper Hanging Hole Fast-Dry Reusable for Dishes/Fruits/Vegetables (Red 1PCS)

Rxuiael$7.1828 rev

7mo ago

BESSONLE 8 Pack Silicone Scrubbing Sponges Heavy-Duty Non-Scratch Kitchen Sponges - Reusable Odor-Free Perfect as Cleaning for Dishes Non-Stick Countertops (Grey)

BESSONLE$13.2470 rev

8mo ago

Silicone Dish Scrubber Set of 5 | Reusable Silicone Sponges for Dishes | BPA-Free Food Grade Kitchen Scrubbers | Non-Scratch for Dishes Pots Pans & Household Cleaning [Fall]

Asiopphire$18.3824 rev

1y ago

Silicone Sponge Dish Scrubber - Food Grade Silicone Dish Scrubber and Housecleaning - BPA Free Silicone Kitchen Scrubber [5 Pack Ovals Spring]

Asiopphire$17.8413 rev

1y ago

What buyers say about silicone sponge

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning27%

“They scrub very nice”

Quality-Overall8%

“Excellent product for pots, dishes, cups, and even your face”

Durability8%

“Very durable”

Smell5%

“No weird odor”

Advertised Vs Actual Product5%

“Works as advertised”

Ease Of Use5%

“Easy to use”

Size-Overall3%

“Its also a nice size”

Washability3%

“Theyre reusable, easy to clean, and have held up well so far”

Color3%

“Nice and bright colors”

Strength2%

“Great and sturdy”

What buyers complain about

Ease Of Cleaning19%

“They are NOT good for cleaning”

Size-Overall16%

“Smaller than a regular dish sponge”

Smell7%

“No smell”

Durability4%

“breaks apart after some useage”

Functionality-Overall4%

“doesn't squeeze adequately”

Grip4%

“The flop so easily I cannot hold my grip”

Hard Feel3%

“They are too soft and flimsy”

Strength3%

“Flimsy”

Ease Of Use3%

“theyre very hard to handle”

Material Quality3%

“The material feels noticeably different”

Top return reasons

Size-Overall35%

Cleaning Modes11%

Functionality-Overall7%

Advertised Vs Actual Product7%

Ease Of Cleaning7%

Material Quality4%

Wet Cleaning4%

Defective Material/Parts4%

Quality-Overall3%