Silicone Heel Protector

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months

110K

Growth, 90 days vs prior 90

-5.9%

Conversion, latest week

5.9%

Market size, estimated

$62Ka year

Peak month

September2.9× the quietest month

Top search term

silicone heel protector54K searches a year

Listings sell for $9.52 on average, from $4.79 to $13.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $9.52 that is $7K to $10K a year per listing.

Average price

$9.52under the $15 to $100 sweet spot

Price range

$4.79–$13.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

750–1,000

Revenue per listing a year

$7K–$10K

Returns

3.4%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #148 within Foot Health. It carries 2,274 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#148in Foot Health

Average rating

4.02 starsAmazon United States average 4.42 stars

Average reviews

2,274per listing

Listings tracked

13

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months