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Silicone Gel

Maybe

Buyers convert on 14.9% of searches. But the top 5 brands take 100% of clicks, so Silicone Gel is a Maybe.

Flapen Score
59
59 / 100
Top 13% of 14,768 Health & Household niches · +10 vs the category median of 49
Market size
$3.1M/yr1.2M searches / yr
90-day growth
+26.4%search demand this quarter
Competition
87%top-5 click share · 4 brands · 43 sellers

Flapen Score

Silicone Gel against its category

The dotted line is the Health & Household average. Past it, Silicone Gel is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Silicone Gel 1.2M times last year and spent an estimated $3.1M. All 4 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 14.9% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved +26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.1M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+26.4%
Conversion, latest week
14.9%
Market size, estimated
$3.1Ma year
Peak month
June9.4× the quietest month
Top search term
scar away571K searches a year

02 · Price

A sale here is worth $18.09.

Listings sell for $18.09 on average, from $8.81 to $29.54. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 15,000 to 20,000 of them. At $18.09 that is $271K to $362K a year per listing.

Average price
$18.09inside the $15 to $100 sweet spot
Price range
$8.81–$29.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
15,000–20,000
Revenue per listing a year
$271K–$362K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #57 within Scars & Wounds. It carries 5,351 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#57in Scars & Wounds
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
5,351per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Silicone Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

43

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 25%
  • Brand 34%
  • Brand 44%

Demand

Silicone Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.4×

Search terms

Top Silicone Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scar away571K/yr
  • scaraway215K/yr
  • scar away silicone gel87K/yr
  • scaraway silicone scar gel62K/yr
  • silicone gel66K/yr
  • scar away gel25K/yr
  • healfast silicone scar gel13K/yr
  • 100% silicone scar gel15K/yr
  • scaraway gel15K/yr
  • heal fast silicone scar gel10K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Gel

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Adhesion/Stickiness”
0.8%of orders come back
“Adhesive is HORRIBLE”
A buyer, on “Adhesion/Stickiness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Silicone Gel questions

Answered from the same tracked data.