Skip to content

Silicone Dish Drying Rack

Fail

The top 5 brands take 98% of clicks, so Silicone Dish Drying Rack is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$5.2M/yr2.0M searches / yr
90-day growth
+4.9%search demand this quarter
Competition
79%top-5 click share · 6 brands · 631 sellers

Flapen Score

Silicone Dish Drying Rack against its category

The dotted line is the Health & Household average. Past it, Silicone Dish Drying Rack is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Dish Drying Rack market on Amazon at a glance

Shoppers on Amazon United States searched for Silicone Dish Drying Rack 2.0M times last year and spent an estimated $5.2M. The top 5 brands take 98% of clicks. Demand peaks in Feb–Mar. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 24.7% of those searches ended in a purchase.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 24.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.2M a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
+4.9%
Conversion, latest week
24.7%
Market size, estimated
$5.2Ma year
Peak month
February2.2× the quietest month
Top search term
rinse aid436K searches a year

02 · Price

A sale here is worth $10.60.

Listings sell for $10.60 on average, from $4.25 to $21.14. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 40,000 to 50,000 of them. At $10.60 that is $424K to $530K a year per listing.

Average price
$10.60under the $15 to $100 sweet spot
Price range
$4.25–$21.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500K–600K
Units per listing a year
40,000–50,000
Revenue per listing a year
$424K–$530K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #92 within Dishwashing. It carries 40,649 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#92in Dishwashing
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
40,649per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Silicone Dish Drying Rack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

631

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 168%
  • Brand 211%
  • Brand 39%
  • Brand 47%
  • Brand 54%
  • Brand 62%

Demand

Silicone Dish Drying Rack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 2.2×

Search terms

Top Silicone Dish Drying Rack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rinse aid436K/yr
  • dishwasher rinse aid390K/yr
  • jet dry241K/yr
  • jet dry finish rinse aid138K/yr
  • finish jet dry158K/yr
  • lemi shine155K/yr
  • rinse aid dishwasher cleaner89K/yr
  • finish jet dry dishwasher rinse aid56K/yr
  • lemi shine dishwasher cleaner55K/yr
  • dishwasher rinse aid liquid34K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Dish Drying Rack

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Cleaning”
10%of negative reviews mention “Functionality-Overall”
0.2%of orders come back
“Doesnt work as described”
A buyer, on “Functionality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Silicone Dish Drying Rack questions

Answered from the same tracked data.