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Silicone Cream

Fail

The top 5 products take 100% of clicks, so Silicone Cream is a Fail.

Flapen Score
32
32 / 100
Ranks 14,245 of 14,768 Health & Household niches · −17 vs the category median of 49
Market size
$96K/yr96K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
100%top-5 click share · 3 brands · 27 sellers

Flapen Score

Silicone Cream against its category

The dotted line is the Health & Household average. Past it, Silicone Cream is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Silicone Cream 96K times last year and spent an estimated $96K. All 3 brands take every click. Demand peaks in Feb. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
11.4%
Market size, estimated
$96Ka year
Peak month
February1.7× the quietest month
Top search term
dimethicone cream21K searches a year

02 · Price

A sale here is worth $8.81.

Listings sell for $8.81 on average, from $8.46 to $9.52. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 3,000 to 4,000 of them. At $8.81 that is $26K to $35K a year per listing.

Average price
$8.81under the $15 to $100 sweet spot
Price range
$8.46–$9.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
3,000–4,000
Revenue per listing a year
$26K–$35K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #287 within Eczema, Psoriasis & Rosacea Care. It carries 1,095 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#287in Eczema, Psoriasis & Rosacea Care
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,095per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Silicone Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 154%
  • Brand 226%
  • Brand 319%

Demand

Silicone Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Silicone Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dimethicone cream21K/yr
  • silicone cream16K/yr
  • medline remedy silicone cream9K/yr
  • prevent silicone cream8K/yr
  • remedy prevent silicone cream7K/yr
  • silicone lotion7K/yr
  • dimethicone skin protectant9K/yr
  • remedy silicone cream6K/yr
  • dimethicone barrier cream3K/yr
  • silicone cream for skin4K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Cream

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Soft Feel”
15%of negative reviews mention “Moist/Dry”
0.8%of orders come back
“Not for dry hands”
A buyer, on “Moist/Dry”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Silicone Cream questions

Answered from the same tracked data.