Sigma
FailProducts sell for $507.72 on average, outside the sweet spot, so Sigma is a Fail.
- Flapen Score
- 41 / 100Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 4941
- Market size
- $3.6M/yr326K searches / yr
- 90-day growth
- +0.1%search demand this quarter
- Competition
- 62%top-5 click share · 7 brands · 120 sellers
Flapen Score
Sigma against its category
The dotted line is the Health & Household average. Past it, Sigma is stronger. Inside it, weaker.
Market
The Sigma market on Amazon at a glance
Shoppers on Amazon United States searched for Sigma 326K times last year and spent an estimated $3.6M. The top 5 brands take 97% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.6M a year.
- Searches, last 12 months
- 326K
- Growth, 90 days vs prior 90
- +0.1%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $3.6Ma year
- Top search term
- sigma117K searches a year
02 · Price
A sale here is worth $507.72.
Listings sell for $507.72 on average, from $14.81 to $1565.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $507.72 that is $127K to $254K a year per listing.
- Average price
- $507.72above the $15 to $100 sweet spot
- Price range
- $14.81–$1565.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $127K–$254K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #191 within Testosterone Boosters. It carries 1,001 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 95%
- Out of stock, average day
- 1.5%
- Average rank
- #191in Testosterone Boosters
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 1,001per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Sigma products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Gorilla Mind Sigma Testosterone Booster - Made with Tongkat Ali and Fadogia Agrestis Extract to Support Higher Testosterone Level (120 Capsules)
- Price
- $45.75
- Rating
- 4.5/5
- Reviews
- 492
- Age
- 3y ago

Sigma Beauty Womens Spectrum Color-Correcting Duo Light to Medium One Size
- Price
- $25.73
- Rating
- 4.2/5
- Reviews
- 351
- Age
- 4y ago

Sigma 17-40mm F1.8 DC | Art for Sony E Black
- Price
- $907.21
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 1y ago

Sigma Beauty Eyeshadow Base Primer (Persuade - Light Pink Beige Matte) Professional Grade Eye Primer Crayon w/Sleek Retractable Tip for Long-Lasting Makeup & All-Day Color Payoff Prevents Creasing
- Price
- $26.75
- Rating
- 4.2/5
- Reviews
- 1,021
- Age
- 8y ago

24-70mm F2.8 DGDN II for Sony E
- Price
- $1062.75
- Rating
- 4.5/5
- Reviews
- 365
- Age
- 2y ago
Trending
estimated 90-day click momentum
Sigma Beauty Vintage Radiance Highly Pigmented Eyeshadow Palette Colorful Eye Shadow Palette with Matte Shimmer & Metallic Shades Professional Eye Makeup Kit for Blending & Bold Looks
- Price
- $64.37
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 3mo ago

Sigma 24-70mm f/2.8 DG DN II Art Lens for Sony E Bundle with Backpack Multi Coated UV Lens Filter LensPen Cleaner Cap Tether and Cleaning Kit Sigma 4-Year Limited Warranty
- Price
- $1265.83
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 1y ago

Sigma 17-40mm F1.8 DC | Art for Sony E Black
- Price
- $907.21
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 1y ago

Jocko Fuel Test Booster for Men - Natural Endurance Stamina & Strength Booster - Muscle Builder for Men with Ginger Root Shilajit & Tongkat Ali 120ct (30 Servings)
- Price
- $31.93
- Rating
- 4.2/5
- Reviews
- 633
- Age
- 3y ago

Sigma 6053820 Pull Tile Cutter 2B3 26 Inches
- Price
- $429.91
- Rating
- 4.5/5
- Reviews
- 614
- Age
- 12y ago
Newest
by launch date
Sigma Beauty Vintage Radiance Highly Pigmented Eyeshadow Palette Colorful Eye Shadow Palette with Matte Shimmer & Metallic Shades Professional Eye Makeup Kit for Blending & Bold Looks
- Price
- $64.37
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 3mo ago

Sigma 17-40mm F1.8 DC | Art for Sony E Black
- Price
- $907.21
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 1y ago

Sigma 24-70mm f/2.8 DG DN II Art Lens for Sony E Bundle with Backpack Multi Coated UV Lens Filter LensPen Cleaner Cap Tether and Cleaning Kit Sigma 4-Year Limited Warranty
- Price
- $1265.83
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 1y ago

Sigma 24-70mm f2.8 DG DN II Art Lens Sony E Full Frame Format Six SLD Elements Rounded 11-Blade Godox Flash TT350S Mini 64GB Extreme PRO Memory Card & Waith Cleaning Cloth (Bundle Set)
- Price
- $1258.75
- Rating
- 4.7/5
- Reviews
- 66
- Age
- 2y ago

24-70mm F2.8 DGDN II for Sony E
- Price
- $1062.75
- Rating
- 4.5/5
- Reviews
- 365
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
120
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 99%
Open market
1%
- Sigma40%
- Gorilla Mind28%
- Sigma Beauty26%
- Sony2%
- Jocko Fuel2%
- Tamron2%
- Open — no brand owns it (1 brand, 1%)
Demand
Sigma search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.9× · 11 of 12 months tracked
Search terms
Top Sigma search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sigma117K/yr
- sigma lens46K/yr
- sigma beauty32K/yr
- sigma e mount lens18K/yr
- sigma lens for sony14K/yr
- gorilla mind sigma9K/yr
- sigma lenses9K/yr
- sigma sony lens6K/yr
- sigma eyeshadow primer11K/yr
- sigma gorilla mind6K/yr
Reviews and returns
What reviews say buyers love and hate about Sigma
We read the reviews and the return reasons for every product selling here.
“Truly awful lens”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sigma questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









