sick
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Price range
Okay$3.23–$25.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Avg price
Okay$9.21avg listing price — sweet spot $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,710.43avg incumbent reviews — the moat a new listing must climb
Market size
Bad$47K$47K/yr · 76K searches
According to Flapen's Amazon United States niche tracking, sick is a $47K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 38/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
sick market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $46K–$55K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #309
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 0.0%
- Avg brand age
- 95 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
682
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
18%
- Sea-Band49%
- Vive Organic12%
- 365 by Whole Foods Market9%
- Beekeeper's Naturals5%
- Boiron4%
- Emergen-C3%
Demand & seasonality
Weekly Amazon search volume, last 74 weeks — +3.0% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.9×
Top sick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sea-Band Anti-Nausea Motion Sickness Bracelets 1 Pair Gray
Sea-Band$8.364.2★31,275 rev

365 by Whole Foods Market Organic Carrot and Orange Juice with Turmeric Immune Refresher 32 Fl Oz
365 by Whole Foods Market$4.694.5★2,469 rev

Vive Organic Wellness Rescue Shot Ginger Elderberry & Oil of Oregano 2 Oz
Vive Organic$3.344.6★1,928 rev

Vive Organic Immunity Boost Shots -Variety 4 Pack (2oz 4 Count)
Vive Organic$11.904.7★873 rev

Kids Throat Soothing Lollipops by Beekeepers Naturals - Doctor Formulated Immune Support Vitamin D & Honey Under 2g Sugar Clean Ingredients 15 ct
Beekeeper's Naturals$9.514.7★3,365 rev
Newest
by launch date
Kids Throat Soothing Lollipops by Beekeepers Naturals - Doctor Formulated Immune Support Vitamin D & Honey Under 2g Sugar Clean Ingredients 15 ct
Beekeeper's Naturals$9.513,365 rev

Vive Organic Immunity Boost Shots -Variety 4 Pack (2oz 4 Count)
Vive Organic$11.90873 rev

Vive Organic Immunity Boost Vitamin C Ginger & Turmeric Shot (2oz bottle)
Vive Organic$3.231,089 rev

Whole Foods Market Kitchens Moms Chicken Soup 24 Ounce
WHOLE FOODS MARKET KITCHENS$8.644,375 rev

Uncle Matts Ultimate Defense Orange Juice Beverage 52 fl oz
Uncle Matt's$9.12422 rev
Trending
90-day click momentum
Sea-Band Anti-Nausea Motion Sickness Bracelets 1 Pair Gray
Sea-Band$8.364.2★

Vive Organic Immunity Boost Vitamin C Ginger & Turmeric Shot (2oz bottle)
Vive Organic$3.234.8★

Kids Throat Soothing Lollipops by Beekeepers Naturals - Doctor Formulated Immune Support Vitamin D & Honey Under 2g Sugar Clean Ingredients 15 ct
Beekeeper's Naturals$9.514.7★

Yogi Tea Organic Throat Comfort Tea 16 ct
Yogi$4.574.6★

Emergen-C 1000mg Vitamin C Powder for Daily Immune Support Caffeine Free Vitamin C Supplements with Zinc and Manganese B Vitamins and Electrolytes Super Orange Flavor - 30 Count
Emergen-C$11.764.8★
What buyers say about sick
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“Great for flu season”
“It's decent quality soup with a good taste”
“Effective”
“Helped with my coughing”
“Very affordable”
“Strong flavor,”
“Easy to put on and off”
“Works as it should”
“they really helped keep sickness away from me”
What buyers complain about
“Not good taste”
“Didn't help”
“What a waste of money”
“There is no flavor to these lollipops”
“Too small”
“Only thing I wish they left out of the ingredients is the maltodextrin”
“were coughing so much”
“Bad quality control”
“even though they are not super sweet like regular candy”
“Horrible taste for the amount of sugar thats in it”
Top return reasons
Common questions
- Is sick profitable to sell on Amazon United States?
- The niche generates $47K/yr across 14 tracked products. 90-day search growth is +3.0%. Flapen's verdict: Skip it (38/100).
- How competitive is the sick niche?
- 12 brands and 682 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in sick?
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Value For Money. The return rate is 0.0%.
- When does demand for sick peak?
- Demand peaks in Jan–Feb; the busiest month runs 1.9× the quietest.
- What does it cost to enter the sick niche?
- Listings span $3.23–$25.16; the average listing price is $9.21 (sweet spot $15–$100). The average incumbent carries 10,710 reviews — the moat a new listing must climb.