shungite
Worth a lookShows a thin review moat (232 avg reviews), but soft demand (-11.4% this quarter) keeps it on the watch list.
Review moat
Great232.44avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.99avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Price range
Good$4.74–$40.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$118K$118K/yr · 237K searches
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, shungite is a $118K/yr Amazon United States market (237K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
shungite market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $136K–$170K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #8,150
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 7.6%
- Avg brand age
- 46 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
20 falling
Sellers
25
Top-5 brand share
66%
Top 20: 99%
Top-5 click share
38%
Top 20: 77%
Open market
27%
- Shungite World22%
- wellness hut14%
- Karelian Heritage11%
- Amazing Gemstone9%
- LWQCHW9%
- SHUNGITE TOLVU7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top shungite search terms
- shungite100K/yr
- shungite emf protection57K/yr
- shungite necklace30K/yr
- shungite stones25K/yr
- shungite pendant8K/yr
- shungite jewelry6K/yr
- shungite stone6K/yr
- shungite crystal5K/yr
Top shungite products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Shungite Stones - by wellness hut - Authentic Tier III Karelian Rocks for Drinking Water Infusion - Natural Minerals with High Fullerenes Content - 1-Pound Bag
wellness hut$24.014.4★1,242 rev
Shungite World Authentic Shungite Pyramid Unpolished 30 mm / 1.18 Chakra Energy Natural Healing Crystal Real Black Pyramid Home Office Protection Desk Decor Meditation Reiki Grounding Stone
Shungite World$10.014.6★662 rev
LWQCHW Shungite Bracelet - Natural Black Shungite Stone Beads Healing Crystal Energy Protection Handcrafted Jewelry (4mm)
LWQCHW$13.954.3★35 rev
Hicarer 2 Pcs Shungite Bracelets for Men Women 6mm/8mm/10mm Black Shungite Protection Bracelet Stone Stretchy Energy Bracelet(6 mm)
Hicarer$15.014.2★620 rev
Amazing Gemstone Raw Shungite Stones Crystal Rock Real Shungite Stones for Water Purification - 30-70mm Piedra Shungite Original (5 Pieces)
Amazing Gemstone$11.894.3★807 rev
Newest
by launch date
Karelian Heritage Black Shungite Beaded Bracelet 8mm Handmade Stretchy Unisex Crystal Healing Authentic Stone Spiritual Chakra Balance Jewelry (Shungite & Lava Stone)
Karelian Heritage$17.2538 rev
![EMF Blocker for Cell Phones/Tablets/Laptops/Computer/WiFi/TV/Electronic Devices Shungite Protection Sticker [Reusable] [Slim Design] 2.4 x 2.0 x 0.016 inches 0.06 Ounces (8 Pcs)](https://m.media-amazon.com/images/I/51P2i9PrCLL.jpg)
EMF Blocker for Cell Phones/Tablets/Laptops/Computer/WiFi/TV/Electronic Devices Shungite Protection Sticker [Reusable] [Slim Design] 2.4 x 2.0 x 0.016 inches 0.06 Ounces (8 Pcs)
YUEKAI$16.9326 rev
Shungite World Authentic Shungite Stone Sphere Polished 40 mm / 1.57 with Stand Natural Real Feng Shui Meditation Healing Crystal Decorative Ball Home Protection Grounding Black Orb Dcor
Shungite World$19.91113 rev
1.1lb Bulk Raw Shungite Rough Crystal- Natural Shungite Stone Raw Stones Crystal for Tumbling Fountain Rocks Decoration Polishing Wire Wrapping Wicca & Reiki Crystal Healing
Orientrea$14.8729 rev
LWQCHW Shungite Bracelet - Natural Black Shungite Stone Beads Healing Crystal Energy Protection Handcrafted Jewelry (4mm)
LWQCHW$13.9535 rev
Trending
90-day click momentum
A&M GEMS & JEWELS A&M Natural Shungite Smooth Round 925 Sterling Silver Necklace Healing Shungite Beads Necklace Jewelry Shungite Beaded Necklace Handmade Shungite Beaded Necklace Jewelry
A&M GEMS & JEWELS$28.345.0★
Karelian Heritage Black Shungite Beaded Bracelet 8mm Handmade Stretchy Unisex Crystal Healing Authentic Stone Spiritual Chakra Balance Jewelry (Shungite & Lava Stone)
Karelian Heritage$17.254.2★
LWQCHW Shungite Bracelet - Natural Black Shungite Stone Beads Healing Crystal Energy Protection Handcrafted Jewelry (4mm)
LWQCHW$13.954.3★
Tumbled & Polished Shungite Stones 1/4 pound (114 grams) - EMF Reiki and Massage Stone
wellness hut$21.014.4★
Hicarer 2 Pcs Shungite Bracelets for Men Women 6mm/8mm/10mm Black Shungite Protection Bracelet Stone Stretchy Energy Bracelet(6 mm)
Hicarer$15.014.2★
What buyers say about shungite
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely beautiful in person”
“Good fit”
“excellent value for the money”
“As described”
“It came with a free gift”
“Beautiful design comes with a necklace”
“Ease of wear”
“Powerful piece of Orgonite”
“The stone itself was cool”
“And I love the size and thickness”
What buyers complain about
“Tight”
“Broke”
“It breaks”
“Cheap”
“structure of the material—may not have the longest lifespan”
“Afraid to use it really”
“Wei dirty even after cleaning them even boiled them”
“Leaves black residue on hands”
“is looks like a cheap piece of sewing thread”
“I feel like it's no more than a glorified decoration or paper weight”
Top return reasons
Common questions
- Is shungite profitable to sell on Amazon United States?
- The niche generates $118K/yr across 52 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Worth a look (55/100).
- How competitive is the shungite niche?
- 20 brands and 25 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in shungite?
- Top complaints mined from reviews: Size-Overall, Durability, Strength. The return rate is 1.8%.
- When does demand for shungite peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the shungite niche?
- Listings span $4.74–$40.20; the average listing price is $16.99 (sweet spot $15–$100). The average incumbent carries 232 reviews — the moat a new listing must climb.