Shred
PassShred scores 66 out of 100, a Pass. Shoppers spend an estimated $346K a year here, search demand grew +865.2% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 66 / 100Top 3% of 14,768 Health & Household niches · +17 vs the category median of 4966
- Market size
- $346K/yr185K searches / yr
- 90-day growth
- +865.2%search demand this quarter
- Competition
- 78%top-5 click share · 10 brands · 13 sellers
Flapen Score
Shred against its category
The dotted line is the Health & Household average. Past it, Shred is stronger. Inside it, weaker.
Market
The Shred market on Amazon at a glance
Shoppers on Amazon United States searched for Shred 185K times last year and spent an estimated $346K. The top 5 brands take 88% of clicks. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +865.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $346K a year.
- Searches, last 12 months
- 185K
- Growth, 90 days vs prior 90
- +865.2%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $346Ka year
- Top search term
- tradesman nutrition shred48K searches a year
02 · Price
A sale here is worth $46.41.
Listings sell for $46.41 on average, from $36.58 to $70.09. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $46.41 that is $12K to $23K a year per listing.
- Average price
- $46.41inside the $15 to $100 sweet spot
- Price range
- $36.58–$70.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $12K–$23K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 61.0% of listings are out of stock. The average listing ranks #816 within Endurance & Energy. It carries 46 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 62%
- Out of stock, average day
- 61.0%
- Average rank
- #816in Endurance & Energy
- Average rating
- 4.27 starsAmazon United States average 4.42 stars
- Average reviews
- 46per listing
- Listings tracked
- 13
04 · Newcomers
9 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Shred products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
13
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
8%
- Brand 140%
- Brand 218%
- Brand 316%
- Brand 48%
- Brand 55%
- Brand 64%
- Open — no brand owns it (4 brands, 8%)
Search terms
Top Shred search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tradesman nutrition shred48K/yr
- shred68K/yr
- tradesman nutrition30K/yr
- shred tradesman nutrition13K/yr
- shred supplements7K/yr
- tradesman11K/yr
- shred drink mix4K/yr
- tradesman shred4K/yr
Reviews and returns
What reviews say buyers love and hate about Shred
We read the reviews and the return reasons for every product selling here.
“Doesn't work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shred questions
Answered from the same tracked data.









