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Shred

Pass

Shred scores 66 out of 100, a Pass. Shoppers spend an estimated $346K a year here, search demand grew +865.2% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
66
66 / 100
Top 3% of 14,768 Health & Household niches · +17 vs the category median of 49
Market size
$346K/yr185K searches / yr
90-day growth
+865.2%search demand this quarter
Competition
78%top-5 click share · 10 brands · 13 sellers

Flapen Score

Shred against its category

The dotted line is the Health & Household average. Past it, Shred is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shred market on Amazon at a glance

Shoppers on Amazon United States searched for Shred 185K times last year and spent an estimated $346K. The top 5 brands take 88% of clicks. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +865.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $346K a year.

Searches, last 12 months
185K
Growth, 90 days vs prior 90
+865.2%
Conversion, latest week
4.0%
Market size, estimated
$346Ka year
Top search term
tradesman nutrition shred48K searches a year

02 · Price

A sale here is worth $46.41.

Listings sell for $46.41 on average, from $36.58 to $70.09. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $46.41 that is $12K to $23K a year per listing.

Average price
$46.41inside the $15 to $100 sweet spot
Price range
$36.58–$70.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$12K–$23K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 61.0% of listings are out of stock. The average listing ranks #816 within Endurance & Energy. It carries 46 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
62%
Out of stock, average day
61.0%
Average rank
#816in Endurance & Energy
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
46per listing
Listings tracked
13

04 · Newcomers

9 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
9Amazon's first-year sales bar
Average brand age
46 months

Products

Top Shred products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

13

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

8%

  • Brand 140%
  • Brand 218%
  • Brand 316%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (4 brands, 8%)

Search terms

Top Shred search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tradesman nutrition shred48K/yr
  • shred68K/yr
  • tradesman nutrition30K/yr
  • shred tradesman nutrition13K/yr
  • shred supplements7K/yr
  • tradesman11K/yr
  • shred drink mix4K/yr
  • tradesman shred4K/yr

Reviews and returns

What reviews say buyers love and hate about Shred

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Sleep Quality”
19%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Doesn't work”
A buyer, on “Functionality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Shred questions

Answered from the same tracked data.