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Shower in a Bag

Fail

The top 5 brands take 100% of clicks, so Shower in a Bag is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$1.3M/yr510K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
89%top-5 click share · 2 brands · 7 sellers

Flapen Score

Shower in a Bag against its category

The dotted line is the Health & Household average. Past it, Shower in a Bag is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shower in a Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Shower in a Bag 510K times last year and spent an estimated $1.3M. All 2 brands take every click. Demand peaks in Mar. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 510K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
510K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
12.6%
Market size, estimated
$1.3Ma year
Peak month
March1.4× the quietest month
Top search term
scrubzz disposable no rinse bathing wipes - 25 pack125K searches a year

02 · Price

A sale here is worth $20.47.

Listings sell for $20.47 on average, from $9.95 to $29.81. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 10,000 to 12,500 of them. At $20.47 that is $205K to $256K a year per listing.

Average price
$20.47inside the $15 to $100 sweet spot
Price range
$9.95–$29.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
10,000–12,500
Revenue per listing a year
$205K–$256K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Bathroom Safety, Aids & Accessories. It carries 36,858 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#7in Bathroom Safety, Aids & Accessories
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
36,858per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Shower in a Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 195%
  • Brand 25%

Demand

Shower in a Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 1.4×

Search terms

Top Shower in a Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scrubzz disposable no rinse bathing wipes - 25 pack125K/yr
  • rinse free bath sponges81K/yr
  • scrubzz61K/yr
  • scrubzz rinse free bath sponges48K/yr
  • bath sponges no rinse40K/yr
  • bath sponges for elderly22K/yr
  • sponge bath supplies for elderly20K/yr
  • scrubbz rinse free bath sponges21K/yr
  • easicleanse bath disposable washcloth12K/yr
  • skunky14K/yr

Reviews and returns

What reviews say buyers love and hate about Shower in a Bag

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Cleaning”
13%of negative reviews mention “Ease Of Cleaning”
0.9%of orders come back
“Made a mess everywhere”
A buyer, on “Ease Of Cleaning”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Shower in a Bag questions

Answered from the same tracked data.