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Shoulder Tape

Maybe

The products selling today average only 3.9★. But demand is soft, at -17.9% this quarter, so Shoulder Tape is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 14,768 Health & Household niches · +9 vs the category median of 49
Market size
$389K/yr342K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
58%top-5 click share · 20 brands · 62 sellers

Flapen Score

Shoulder Tape against its category

The dotted line is the Health & Household average. Past it, Shoulder Tape is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shoulder Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Shoulder Tape 342K times last year and spent an estimated $389K. The top 5 brands take 70% of clicks. Demand peaks in Aug–Sep. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 342K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $389K a year.

Searches, last 12 months
342K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
7.6%
Market size, estimated
$389Ka year
Peak month
September2.6× the quietest month
Top search term
kinesiology tape for shoulder116K searches a year

02 · Price

A sale here is worth $14.89.

Listings sell for $14.89 on average, from $9.86 to $24.51. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $14.89 that is $11K to $15K a year per listing.

Average price
$14.89under the $15 to $100 sweet spot
Price range
$9.86–$24.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
$11K–$15K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #87 within Braces, Splints & Supports. It carries 5,635 reviews at 3.91 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#87in Braces, Splints & Supports
Average rating
3.91 starsAmazon United States average 4.42 stars
Average reviews
5,635per listing
Listings tracked
25

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Shoulder Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

62

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

25%

  • Brand 119%
  • Brand 218%
  • Brand 312%
  • Brand 412%
  • Brand 59%
  • Brand 65%

Demand

Shoulder Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.6×

Search terms

Top Shoulder Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kinesiology tape for shoulder116K/yr
  • shoulder tape37K/yr
  • kt tape shoulder28K/yr
  • shoulder tape for pain relief28K/yr
  • k tape for shoulder pain18K/yr
  • kt tape for shoulder11K/yr
  • shoulder kt tape10K/yr
  • kinesiology tape shoulder9K/yr
  • kt tape shoulder rotator cuff8K/yr
  • shoulder tape kinesiology8K/yr

Reviews and returns

What reviews say buyers love and hate about Shoulder Tape

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Adhesion/Stickiness”
23%of negative reviews mention “Adhesion/Stickiness”
1.1%of orders come back
“Very poor adhesive”
A buyer, on “Adhesion/Stickiness”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Shoulder Tape questions

Answered from the same tracked data.