shoulder pulley for physical therapy
Skip itPrices mostly outside the sweet spot ($8.28–$13.69) — this niche doesn't clear our bar today.
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 670K searches
Avg price
Okay$10.92avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,604.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad$8.28–$13.69cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, shoulder pulley for physical therapy is a $1.1M/yr Amazon United States market (670K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
shoulder pulley for physical therapy market data
- Units sold / yr
- 100K–125K
- avg 15,000–20,000/product
- Revenue / yr
- $1.1M–$1.4M
- units × avg price
- Conversion rate
- 14.8%
- Avg BSR
- #234
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
16
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Vive37%
- Phantawell32%
- Hshbxd19%
- DMI7%
- Fanwer4%
- Therapist's Choice2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top shoulder pulley for physical therapy search terms
- shoulder pulley for physical therapy196K/yr
- shoulder pulley103K/yr
- pulleys for shoulder rehab90K/yr
- over the door pulley for shoulder rehab35K/yr
- shoulder pulley over the door24K/yr
- door pulley for shoulder rehab23K/yr
- pullys shoulder rehab24K/yr
- over the door pulley20K/yr
- shoulder pulleys19K/yr
- exercise pulleys for shoulders doorway21K/yr
Top shoulder pulley for physical therapy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vive Shoulder Pulley for Physical Therapy - Rotator Cuff Pain Pulley System - Over Door Rehab Exerciser - with Durable Metal Pulley & Comfortable Padded Handles
Vive$13.484.5★20,803 rev
Shoulder Pulley for Physical Therapy Pulleys for Shoulder Rehab Over Door Shoulder Pulley Over The Door Physical Therapy Door Pulleys For Physical Therapy Arm Pulley Over The Door Pulleys
Phantawell$10.044.6★6,985 rev
Shoulder Pulley Over The Door Physical Therapy System Exercise Pulley Alleviate Shoulder Pain and Facilitate Recovery from Surgery
Hshbxd$8.854.7★7,328 rev
DMI Exercise Pulley Set for Physical Therapy helps Increase Mobility White
DMI$13.694.5★2,121 rev
Shoulder Pulley Over The Door Pulley System for Shoulder Rehab Shoulder Exercise Pulley for Physical Therapy Assisting Rotator Cuff Recovery Increase Flexibility Stretching Range of Motion
Fanwer$12.994.7★1,504 rev
Newest
by launch date
Vive Shoulder Pulley for Physical Therapy - Over the Door Pulley for Frozen Shoulder Rehab - Exercise & Workout Equipment Overhead Doorway System - Rotator Cuff & Arm Injuries - Impingement Treatment
Vive$10.01182 rev
Shoulder Pulley Pulleys For Shoulder Rehab Over Door Exercise Pulley For Physical Therapy Over The Door Physical Therapy System
Hshbxd$10.041,317 rev
Shoulder Pulley Over The Door Physical Therapy System Exercise Pulley Alleviate Shoulder Pain and Facilitate Recovery from Surgery
Hshbxd$8.857,328 rev
Shoulder Pulley for Physical Therapy Pulleys for Shoulder Rehab Over Door Shoulder Pulley Over The Door Physical Therapy Door Pulleys For Physical Therapy Arm Pulley Over The Door Pulleys
Phantawell$10.046,985 rev
Shoulder Pulley Over The Door Pulley System for Shoulder Rehab Shoulder Exercise Pulley for Physical Therapy Assisting Rotator Cuff Recovery Increase Flexibility Stretching Range of Motion
Fanwer$12.991,504 rev
Trending
90-day click momentumDMI Exercise Pulley Set for Physical Therapy helps Increase Mobility White
DMI$13.694.5★
Vive Shoulder Pulley for Physical Therapy - Over the Door Pulley for Frozen Shoulder Rehab - Exercise & Workout Equipment Overhead Doorway System - Rotator Cuff & Arm Injuries - Impingement Treatment
Vive$10.014.5★
Vive Shoulder Pulley for Physical Therapy - Rotator Cuff Pain Pulley System - Over Door Rehab Exerciser - with Durable Metal Pulley & Comfortable Padded Handles
Vive$13.484.5★
Shoulder Pulley Over The Door Pulley System for Shoulder Rehab Shoulder Exercise Pulley for Physical Therapy Assisting Rotator Cuff Recovery Increase Flexibility Stretching Range of Motion
Fanwer$12.994.7★
Shoulder Pulley for Physical Therapy Pulleys for Shoulder Rehab Over Door Shoulder Pulley Over The Door Physical Therapy Door Pulleys For Physical Therapy Arm Pulley Over The Door Pulleys
Phantawell$10.044.6★
What buyers say about shoulder pulley for physical therapy
What buyers praise and complain about, mined from review topics.What buyers love
“Works smoothly”
“Operates smoothly”
“Money well spent”
“As advertised”
“reasonable quality for the price”
“Adjustability is great to have”
“Easy to assemble”
“Works great for rehabbing my shoulder”
“Stretch”
“I believe its helping keeping mobility”
What buyers complain about
“Very noisy”
“Cheaply made”
“This is very wide”
“not as steady”
“Cheaper item,”
“Didn't work right”
“Broke straight away the first time I tried to use it”
“Not useable”
“Not heavy duty”
“Theres noticeable friction”
Top return reasons
Common questions
- Is shoulder pulley for physical therapy profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 8 tracked products. 90-day search growth is -5.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the shoulder pulley for physical therapy niche?
- 6 brands and 16 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in shoulder pulley for physical therapy?
- Top complaints mined from reviews: Noise Level, Quality-Overall, Size-Overall. The return rate is 1.5%.
- When does demand for shoulder pulley for physical therapy peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the shoulder pulley for physical therapy niche?
- Listings span $8.28–$13.69; the average listing price is $10.92 (sweet spot $15–$100). The average incumbent carries 6,605 reviews — the moat a new listing must climb.