Shoulder Heating Pads for Rotator Cuff Pain
MaybeThe top 5 brands take only 39% of clicks. But demand is soft, at -37.1% this quarter, so Shoulder Heating Pads for Rotator Cuff Pain is a Maybe.
- Flapen Score
- 59 / 100Top 13% of 14,768 Health & Household niches · +10 vs the category median of 4959
- Market size
- $293K/yr146K searches / yr
- 90-day growth
- -37.1%search demand this quarter
- Competition
- 29%top-5 click share · 46 brands · 68 sellers
Flapen Score
Shoulder Heating Pads for Rotator Cuff Pain against its category
The dotted line is the Health & Household average. Past it, Shoulder Heating Pads for Rotator Cuff Pain is stronger. Inside it, weaker.
Market
The Shoulder Heating Pads for Rotator Cuff Pain market on Amazon at a glance
Shoppers on Amazon United States searched for Shoulder Heating Pads for Rotator Cuff Pain 146K times last year and spent an estimated $293K. The top 5 brands take 39% of clicks. Demand peaks in Jan–Feb–Apr–Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -37.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $293K a year.
- Searches, last 12 months
- 146K
- Growth, 90 days vs prior 90
- -37.1%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $293Ka year
- Peak month
- December3.6× the quietest month
- Top search term
- shoulder heating pad cordless18K searches a year
02 · Price
A sale here is worth $46.74.
Listings sell for $46.74 on average, from $19.42 to $90.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $46.74 that is $0 to $5K a year per listing.
- Average price
- $46.74inside the $15 to $100 sweet spot
- Price range
- $19.42–$90.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 5.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #364 within Hot & Cold Therapies. It carries 2,195 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 16.7%
- Average rank
- #364in Hot & Cold Therapies
- Average rating
- 4.13 starsAmazon United States average 4.42 stars
- Average reviews
- 2,195per listing
- Listings tracked
- 69
04 · Newcomers
19 of last year's 30 launches cleared the first-year sales bar.
30 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 30
- Successful launches
- 19Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Shoulder Heating Pads for Rotator Cuff Pain products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
46 falling
Sellers
68
Top-5 brand share
39%
Top 20: 85%
Top-5 click share
29%
Top 20: 66%
Open market
54%
- Brand 19%
- Brand 29%
- Brand 39%
- Brand 47%
- Brand 57%
- Brand 66%
Demand
Shoulder Heating Pads for Rotator Cuff Pain search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Apr, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Shoulder Heating Pads for Rotator Cuff Pain search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shoulder heating pad cordless18K/yr
- shoulder heating pads for rotator cuff pain15K/yr
- heated shoulder wrap with massage22K/yr
- cordless shoulder heating pad18K/yr
- heated shoulder brace14K/yr
- shoulder and back heating pad19K/yr
- rotator cuff heating pad9K/yr
- cordless heating pad for shoulders7K/yr
- shoulder heating pad massage5K/yr
- cordless shoulder heating pad with massage6K/yr
Reviews and returns
What reviews say buyers love and hate about Shoulder Heating Pads for Rotator Cuff Pain
We read the reviews and the return reasons for every product selling here.
“DID NOT LAST”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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FAQ
Common Shoulder Heating Pads for Rotator Cuff Pain questions
Answered from the same tracked data.