Shoulder Blade Massager

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months

47K

Growth, 90 days vs prior 90

-24.7%

Conversion, latest week

1.8%

Market size, estimated

$37Ka year

Peak month

December1.7× the quietest month

Top search term

trapezius massager20K searches a year

Listings sell for $43.00 on average, from $18.71 to $87.42. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $43.00 that is $4K to $11K a year per listing.

Average price

$43.00inside the $15 to $100 sweet spot

Price range

$18.71–$87.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

100–250

Revenue per listing a year

$4K–$11K

Returns

6.0%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #7,150 within Electric Massagers. It carries 8,600 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

96%

Out of stock, average day

0.7%

Average rank

#7,150in Electric Massagers

Average rating

4.16 starsAmazon United States average 4.42 stars

Average reviews

8,600per listing

Listings tracked

25

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

7Amazon's first-year sales bar

Average brand age

27 months