Shoulder
MaybeProducts sell for $36.16 on average, inside the sweet spot. But demand is soft, at -20.7% this quarter, so Shoulder is a Maybe.
- Flapen Score
- 54 / 100Top 28% of 14,768 Health & Household niches · +5 vs the category median of 4954
- Market size
- $323K/yr392K searches / yr
- 90-day growth
- -20.7%search demand this quarter
- Competition
- 48%top-5 click share · 29 brands · 580 sellers
Flapen Score
Shoulder against its category
The dotted line is the Health & Household average. Past it, Shoulder is stronger. Inside it, weaker.
Market
The Shoulder market on Amazon at a glance
Shoppers on Amazon United States searched for Shoulder 392K times last year and spent an estimated $323K. The top 5 brands take 50% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 392K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $323K a year.
- Searches, last 12 months
- 392K
- Growth, 90 days vs prior 90
- -20.7%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $323Ka year
- Top search term
- rotator cuff relief50K searches a year
02 · Price
A sale here is worth $36.16.
Listings sell for $36.16 on average, from $8.36 to $156.91. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $36.16 that is $9K to $18K a year per listing.
- Average price
- $36.16inside the $15 to $100 sweet spot
- Price range
- $8.36–$156.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $9K–$18K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #94 within Hot & Cold Therapies. It carries 8,547 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #94in Hot & Cold Therapies
- Average rating
- 4.21 starsAmazon United States average 4.42 stars
- Average reviews
- 8,547per listing
- Listings tracked
- 32
04 · Newcomers
4 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Shoulder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vive Shoulder Pulley for Physical Therapy - Rotator Cuff Pain Pulley System - Over Door Rehab Exerciser - with Durable Metal Pulley & Comfortable Padded Handles
- Price
- $13.42
- Rating
- 4.5/5
- Reviews
- 20,787
- Age
- 8y ago

Komoko Shoulder Brace Rotator Cuff Support Brace and Arm Sling for Pain Relief Shoulder Compression Sleeve for Preventing Strains and Dislocation Adjustable Fits Left and Right Arm Men & Women
- Price
- $19.95
- Rating
- 4.0/5
- Reviews
- 3,765
- Age
- 2y ago

Cheer Collection Rotator Cuff Pillow Shoulder Surgery Recovery Pillow for Side Sleepers Arm Support Cushion for Rotator Cuff Injury & Post Surgery Comfort Gray
- Price
- $28.56
- Rating
- 4.3/5
- Reviews
- 704
- Age
- 3y ago

Dr. Carrolls ShoulderReliever System - Physician-Developed Solution For Shoulder Pain Relief & Health - Relieve Bursitis Reduce Impingement Heal Frozen Shoulder - Rotator Cuff Tear Rehabilitation
- Price
- $156.91
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 10mo ago

TheraICE Shoulder Ice Pack Wrap PRO Compression Sleeve for Rotator Cuff Relief & Frozen Injury Arm Pain Cold Therapy Recovery Brace After Surgery | FocusZone Technology Reusable Support | Men & Women
- Price
- $37.36
- Rating
- 4.4/5
- Reviews
- 1,650
- Age
- 2y ago
Trending
estimated 90-day click momentum
Cordless Shoulder Heating Pad Shoulder Massager for Pain Relief Deep Tissue Heated Shoulder Wrap with Heat and Massage for Men Women Rotator Cuff Pain Heating Pad Grey
- Price
- $58.00
- Rating
- 4.0/5
- Reviews
- 379
- Age
- 5mo ago

Cordless Shoulder Heating Pad with Massage Heated Shoulder Wrap Massager for Pain Relief Deep Tissue Rotator Cuff Heating Pad Frozen Shoulder
- Price
- $57.74
- Rating
- 4.0/5
- Reviews
- 97
- Age
- 6mo ago

Deyeek Shoulder Surgery Shirts for Men Tearaway Side Snap Short Sleeves Rotator Cuff Dialysis Recovery Chemo Shirts Black
- Price
- $24.19
- Rating
- 4.6/5
- Reviews
- 1,655
- Age
- 3y ago

Cordless Shoulder Heating Pad with Massage for Frozen Shoulder Rotator Cuff Pain Relief 5000amh Battery Powered Detachable Controller Heated Massage with 5 Heats &Vibrations
- Price
- $57.53
- Rating
- 4.0/5
- Reviews
- 75
- Age
- 6mo ago

Heated Shoulder Wrap with Massage Shoulder Heating Pad for Rotator Cuff Frozen Shoulder Cordless Shoulder Heating Pads Shoulder Massager with Heat
- Price
- $56.45
- Rating
- 4.1/5
- Reviews
- 957
- Age
- 1y ago
Newest
by launch date
Cordless Shoulder Heating Pad Shoulder Massager for Pain Relief Deep Tissue Heated Shoulder Wrap with Heat and Massage for Men Women Rotator Cuff Pain Heating Pad Grey
- Price
- $58.00
- Rating
- 4.0/5
- Reviews
- 379
- Age
- 5mo ago

Cordless Shoulder Heating Pad with Massage for Frozen Shoulder Rotator Cuff Pain Relief 5000amh Battery Powered Detachable Controller Heated Massage with 5 Heats &Vibrations
- Price
- $57.53
- Rating
- 4.0/5
- Reviews
- 75
- Age
- 6mo ago

Cordless Shoulder Heating Pad with Massage Heated Shoulder Wrap Massager for Pain Relief Deep Tissue Rotator Cuff Heating Pad Frozen Shoulder
- Price
- $57.74
- Rating
- 4.0/5
- Reviews
- 97
- Age
- 6mo ago

Cordless Shoulder Heating Pad Shoulder Massager for Pain Relief Deep Tissue Heated Shoulder Wrap with Massage Heated Shoulder Brace for Rotator Cuff(Gray)
- Price
- $57.95
- Rating
- 4.0/5
- Reviews
- 379
- Age
- 6mo ago

Dr. Carrolls ShoulderReliever System - Physician-Developed Solution For Shoulder Pain Relief & Health - Relieve Bursitis Reduce Impingement Heal Frozen Shoulder - Rotator Cuff Tear Rehabilitation
- Price
- $156.91
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
29 falling
Sellers
580
Est. top-5 brand share
50%
Top 20: 89%
Est. top-5 click share
48%
Top 20: 85%
Open market
45%
- Vive19%
- Kmeivol9%
- Cheer Collection9%
- SHOULDERreliever7%
- Comfytemp6%
- WoloyHeatie5%
Demand
Shoulder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 4.6× · 9 of 12 months tracked
Search terms
Top Shoulder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rotator cuff relief50K/yr
- shoulder52K/yr
- frozen shoulder relief53K/yr
- rotator cuff39K/yr
- frozen shoulder29K/yr
- rotator cuff pain relief26K/yr
- best rotator cuff pain relief29K/yr
- shoulder pain relief devices11K/yr
- shoulder rotator cuff pain relief21K/yr
- shoulder therapy17K/yr
Reviews and returns
What reviews say buyers love and hate about Shoulder
We read the reviews and the return reasons for every product selling here.
“Does not relieve pain”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shoulder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









