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Shop Towels Box

Fail

The top 5 brands take 100% of clicks, so Shop Towels Box is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$41K/yr9K searches / yr
90-day growth
+7.6%search demand this quarter
Competition
79%top-5 click share · 5 brands · 181 sellers

Flapen Score

Shop Towels Box against its category

The dotted line is the Health & Household average. Past it, Shop Towels Box is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shop Towels Box market on Amazon at a glance

Shoppers on Amazon United States searched for Shop Towels Box 9K times last year and spent an estimated $41K. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
+7.6%
Conversion, latest week
11.8%
Market size, estimated
$41Ka year
Top search term
shop towels box5K searches a year

02 · Price

A sale here is worth $40.28.

Listings sell for $40.28 on average, from $2.91 to $112.72. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $40.28 that is $4K to $10K a year per listing.

Average price
$40.28inside the $15 to $100 sweet spot
Price range
$2.91–$112.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,046 within Paper Towels. It carries 3,506 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
58%
Out of stock, average day
0.0%
Average rank
#2,046in Paper Towels
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
3,506per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
91 months

Products

Top Shop Towels Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

181

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 150%
  • Brand 233%
  • Brand 310%
  • Brand 44%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Shop Towels Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26JanFebMarAprMayJunJul

Peak months: Mar · busiest ÷ quietest = 16.5× · 7 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Shop Towels Box

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Downfall is that the squares are small”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Shop Towels Box questions

Answered from the same tracked data.