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Shoe Deodorizer Spray

Fail

Prices span $4.78–$16.96, mostly outside the sweet spot, so Shoe Deodorizer Spray is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$1.3M/yr937K searches / yr
90-day growth
-11.0%search demand this quarter
Competition
75%top-5 click share · 9 brands · 77 sellers

Flapen Score

Shoe Deodorizer Spray against its category

The dotted line is the Health & Household average. Past it, Shoe Deodorizer Spray is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shoe Deodorizer Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Shoe Deodorizer Spray 937K times last year and spent an estimated $1.3M. The top 5 brands take 92% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 13.2% of those searches ended in a purchase.

Shoppers searched for this 937K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
937K
Growth, 90 days vs prior 90
-11.0%
Conversion, latest week
13.2%
Market size, estimated
$1.3Ma year
Peak month
March1.4× the quietest month
Top search term
shoe deodorizer spray230K searches a year

02 · Price

A sale here is worth $10.77.

Listings sell for $10.77 on average, from $4.78 to $16.96. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 10,000 to 12,500 of them. At $10.77 that is $108K to $135K a year per listing.

Average price
$10.77under the $15 to $100 sweet spot
Price range
$4.78–$16.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
10,000–12,500
Revenue per listing a year
$108K–$135K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #7 within Foot Health. It carries 9,395 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#7in Foot Health
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
9,395per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Shoe Deodorizer Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

77

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

5%

  • Brand 135%
  • Brand 224%
  • Brand 316%
  • Brand 412%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (3 brands, 5%)

Demand

Shoe Deodorizer Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Shoe Deodorizer Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shoe deodorizer spray230K/yr
  • shoe spray deodorizer180K/yr
  • shoe spray189K/yr
  • shoe odor spray72K/yr
  • shoe refresher spray36K/yr
  • shoe spray for smelly shoes46K/yr
  • boot spray deodorizer20K/yr
  • shoes spray for smell19K/yr
  • spray for shoes smell18K/yr
  • shoe freshener spray15K/yr

Reviews and returns

What reviews say buyers love and hate about Shoe Deodorizer Spray

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Smell”
38%of negative reviews mention “Smell”
0.1%of orders come back
“chemical smell”
A buyer, on “Smell”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Shoe Deodorizer Spray questions

Answered from the same tracked data.