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Shillelagh

Fail

Buyers convert on only 0.6% of searches, so Shillelagh is a Fail.

Flapen Score
36
36 / 100
Ranks 13,545 of 14,768 Health & Household niches · −13 vs the category median of 49
Market size
$105K/yr209K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
82%top-5 click share · 9 brands · 18 sellers

Flapen Score

Shillelagh against its category

The dotted line is the Health & Household average. Past it, Shillelagh is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shillelagh market on Amazon at a glance

Shoppers on Amazon United States searched for Shillelagh 209K times last year and spent an estimated $105K. The top 5 brands take 90% of clicks. Demand peaks in Mar–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
0.6%
Market size, estimated
$105Ka year
Peak month
December2.2× the quietest month
Top search term
shillelagh63K searches a year

02 · Price

A sale here is worth $88.05.

Listings sell for $88.05 on average, from $34.44 to $161.62. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $88.05 that is $9K to $22K a year per listing.

Average price
$88.05inside the $15 to $100 sweet spot
Price range
$34.44–$161.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$9K–$22K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #625 within Mobility Aids & Equipment. It carries 165 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
67%
Out of stock, average day
14.8%
Average rank
#625in Mobility Aids & Equipment
Average rating
4.02 starsAmazon United States average 4.42 stars
Average reviews
165per listing
Listings tracked
12

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Shillelagh products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

9 flat

Sellers

18

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

6%

  • Brand 134%
  • Brand 230%
  • Brand 310%
  • Brand 49%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (3 brands, 6%)

Demand

Shillelagh search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Shillelagh search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shillelagh63K/yr
  • shillelagh walking stick19K/yr
  • irish walking sticks shillelaghs14K/yr
  • irish walking stick17K/yr
  • blackthorn walking stick16K/yr
  • irish shillelagh12K/yr
  • shillelagh cane7K/yr
  • blackthorn shillelagh12K/yr
  • irish shillelagh walking stick6K/yr
  • irish blackthorn walking stick6K/yr

Reviews and returns

What reviews say buyers love and hate about Shillelagh

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Material Quality”
4.8%of orders come back
“Plastic”
A buyer, on “Material Quality”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Shillelagh questions

Answered from the same tracked data.