shilajit oil
Worth a lookShows low returns (0.0%), but a small market ($48K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$27.81avg listing price — sweet spot $15–$100
Price range
Great$9.43–$91.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,143.78avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Market size
Bad$48K$48K/yr · 24K searches
According to Flapen's Amazon United States niche tracking, shilajit oil is a $48K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
shilajit oil market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $35K–$42K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #2,156
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 5.5%
- Avg brand age
- 32 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
23
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
59%
Top 20: 97%
Open market
22%
- Pure Himalayan Shilajit22%
- Vita Guard17%
- MXCZBSM14%
- Clean Nutraceuticals10%
- Daiasns10%
- Essence Herbs4%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -17.4% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.0×
Top shilajit oil search terms
- shilajit drops10K/yr
- shilajit liquid7K/yr
- shilajit liquid drops4K/yr
- shilajit dry drops3K/yr
Top shilajit oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Himalayan Shilajit Liquid Drops 1000mg Energy & Immunity Support with 85+ Trace Minerals & Fulvic Acid Strength Vitality Supplement for Men & Women 30-Day Supply
Vita Guard$19.214.4★159 rev
Pure Himalayan Shilajit | 100% Pure Natural Shilajit Grade A Max Potency 85+ Trace Minerals & Fulvic Acid | 3rd Party US Lab Tested | Dry Drops | 24g (120ct)
Pure Himalayan Shilajit$27.124.2★7,875 rev
Shilajit Pure Himalayan Organic Resin Drop Pure Himalayan Shilajit Resin Liquid Gold Supplement Shilajit Organic Drop Rich in 85+ Trace Minerals Shilajit for Men & Women (2.02 Fl Oz (Pack of 1))
MXCZBSM$9.514.4★361 rev
Shilajit Pure Himalayan Resin Drops - Organic Shilajit Resin Liquid Gold Supplement with 85+ Trace Minerals Supports Energy Immunity & Overall Wellness - for Men & Women - 2 Fl Oz
Daiasns$9.824.3★127 rev
Clean Nutraceuticals Shilajit Drops Liquid | Shilajit Supplement for Men Women with Sea Moss Ashwagandha Zinc Magnesium Boron Fulvic Acid Himalayan Shilajit Energy Vitality Stamina 2oz
Clean Nutraceuticals$24.074.4★1,152 rev
Newest
by launch date
IndiLeafpure Shilajit Drops Liquid for Men & Women - Natural Shilajit Supplement for Energy Stamina & Immune Support Ayurvedic Herbal Blend w/Ashwagandha. 2oz
IndiLeafpure$21.312 rev
Cymbiotika Shilajit Liquid Complex 85+ Trace Minerals for Energy Focus & Recovery Adaptogen Fulvic & Humic Acid Cacao Honey Hazelnut Butter & Sea Salt 26 Daily Packets
CYMBIOTIKA$65.3178 rev
Shilajit Liquid Drops 12-in-1 Complex - Sea Moss Ashwagandha Maca Fulvic Acid Trace Minerals Liquid Vitamins Supplement for Men and Women Energy Antioxidant Immune Support 60ML/2 FL Oz
Lukaree$19.69214 rev
VERDEVITALIS Shilajit Liquid Drops Pure Shilajit Extract with Ashwagandha for Men & Women Energy Stamina & Vitality Adaptogen Herbal Blend with Cordyceps Rhodiola & Chaga 4 fl oz
VERDEVITALIS$25.2143 rev
Shilajit Liquid Drops Rich Ashwagandha Turmeric Black Musli for Enhanced Energy & Immune Support Pure Himalayan Shilajit for Women No-Sugar 2 Pack
BAKAKOUL$9.863 rev
Trending
90-day click momentumIndiLeafpure Shilajit Drops Liquid for Men & Women - Natural Shilajit Supplement for Energy Stamina & Immune Support Ayurvedic Herbal Blend w/Ashwagandha. 2oz
IndiLeafpure$21.315.0★
Shilajit Liquid Drops Rich Ashwagandha Turmeric Black Musli for Enhanced Energy & Immune Support Pure Himalayan Shilajit for Women No-Sugar 2 Pack
BAKAKOUL$9.865.0★
Pure Himalayan Shilajit | 100% Pure Natural Shilajit Grade A Max Potency 85+ Trace Minerals & Fulvic Acid | 3rd Party US Lab Tested | Dry Drops | 12g (60ct)
Pure Himalayan Shilajit$15.644.2★
Shilajit Pure Himalayan Organic Resin - 800mg Gold Grade Shilajit Resin with Fulvic Acid & 85+ Trace Minerals Complex for Energy Strength & Immunity Shilajit for Men & Women 800mg
naypiny$11.064.5★
Shilajit Pure Himalayan Resin Drops - Organic Shilajit Resin Liquid Gold Supplement with 85+ Trace Minerals Supports Energy Immunity & Overall Wellness - for Men & Women - 2 Fl Oz
Daiasns$9.824.3★
What buyers say about shilajit oil
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Great energy”
“Good Taste”
“Great Value”
“Helps with focus”
“Easy to use”
“Works well”
“Dissolves easily”
“As advertised”
“natural mineral boost”
What buyers complain about
“Very strong taste couldnt cover it up with anything”
“Low Quality”
“The dosage may be too low”
“Unimaginably sticky”
“Doesn't work”
“Weird Taste and Smell”
“they're all pretty pricey”
“had little to no energy”
“I'm not sure if this was an allergic reaction or something else due to this product”
“Unlike claimed by the advertisement”
Top return reasons
Common questions
- Is shilajit oil profitable to sell on Amazon United States?
- The niche generates $48K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the shilajit oil niche?
- 17 brands and 23 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in shilajit oil?
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Dosage. The return rate is 0.0%.
- When does demand for shilajit oil peak?
- Demand peaks in May–Jun; the busiest month runs 2.0× the quietest.
- What does it cost to enter the shilajit oil niche?
- Listings span $9.43–$91.17; the average listing price is $27.81 (sweet spot $15–$100). The average incumbent carries 1,144 reviews — the moat a new listing must climb.