Is shilajit gummies profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 22 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -29.2%. Flapen's verdict: Worth a look (60/100).

How competitive is the shilajit gummies niche?

15 brands and 23 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in shilajit gummies?

Top complaints mined from reviews: Functionality-Overall, Taste-Overall, Value For Money. The return rate is 0.0%.

When does demand for shilajit gummies peak?

Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the shilajit gummies niche?

Listings span $7.82–$54.72; the average listing price is $29.22 (sweet spot $15–$100). The average incumbent carries 1,335 reviews — the moat a new listing must climb.

shilajit gummies

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$29.22

avg listing price — sweet spot $15–$100

Price range

Great$7.82–$54.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.2M

$1.2M/yr · 865K searches

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,335.14

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-29.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, shilajit gummies is a $1.2M/yr Amazon United States market (865K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

shilajit gummies market data

Units sold / yr: 60K–80K; avg 2,500–3,000/product
Revenue / yr: $1.8M–$2.3M; units × avg price
Conversion rate: 4.7%
Avg BSR: #38
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 3.7%
Avg brand age: 29 months
Avg seller age: 150 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

16%

VivoNu34%
O NATURE . ZIRAN19%
Newrish9%
ROOT LABS8%
Be Bodywise8%
DORADO NUTRITION7%
Open — no brand owns it (9 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -29.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Open Trend

Top shilajit gummies search terms

shilajit gummies446K/yr -48.1%5.8% conv.
ultimapeak performance gummies13K/yr +496.5%1.5% conv.
ultima peak performance gummies14K/yr +333.0%1.5% conv.
shilajit gummies for men81K/yr -61.7%4.4% conv.
ultimate peak performance gummies10K/yr +444.6%1.5% conv.
xara shilajit gummies for men37K/yr -9.4%3.1% conv.
ultima peak16K/yr +23.8%1.0% conv.
gold shilajit gummies for men34K/yr -35.0%6.0% conv.
performance gummies8K/yr +364.4%1.2% conv.
ultimapeak19K/yr +17.0%0.6% conv.

All search terms

Top shilajit gummies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Shilajit Gummies for Men & Women - Shilajit Gold Gummies Rich In Ashwagandha Gokshura with 85+ Minerals Authentic Flavor Organic Zero Sugar & Vegan 100% Natural - 80 Count (80 Count (Pack of 1))

O NATURE . ZIRAN$18.824.5★1,316 rev

Himalayan Shilajit Gummies with Ashwagandha & Gokshura | 85+ Trace Minerals & Fulvic Acid | Organic Non-GMO Micronutrient Supplement for Men & Women | 100% Pure & Natural (3000MG /1 Bag)

VivoNu$26.834.4★1,944 rev

Himalayan Shilajit Gummies with Ashwagandha & Gokshura | 85+ Trace Minerals & Fulvic Acid | Organic Non-GMO Micronutrient Supplement for Men & Women | 100% Pure & Natural (4000MG /1 Bag)

VivoNu$29.384.4★1,944 rev

Newrish Shilajit Gummies l Manuka Honey | Himalayan shilajit |No Added Sugar I Ashwagandha Gokshura| Fulvic Acid & 85+ Trace Minerals I for Men Women I Non-GMO I 100% Natural & Organic I 30 Gummy

Newrish$28.224.0★294 rev

ROOT LABS$32.084.2★2,332 rev

Newest

by launch date

Puyflam Shilajit Gummies 4500mg 14-in-1 Himalayan Shilajit for Men with Ashwagandha Tongkat Ali Black Maca CoQ10 NMN & Turmeric Natural Energy Stamina & Vitality Immune Support 60 Gummies

Puyflam$39.6745 rev

2mo ago

Bloomin Shilajit Gummies for Women - Feminine Wellness Supplement with Natural Energy & Daily Balance Mixed Berry Flavor Daily Herbal Gummies for Women - 30 Count

KBKTWOLT$32.3722 rev

4mo ago

zooone Shilajit Himalayan Gummies with Ashwagandha & Black Musli Gokshura - Natural Energy No Artificial Fillers Individual Packaging for Men Women

zooone$26.1472 rev

6mo ago

Newrish Shilajit Gummies Manuka Honey Lemon Flavor Himalayan shilajit No Added Sugar Ashwagandha Gokshura| Fulvic Acid & 85+ Trace Minerals for Men Women I Non-GMO 100% Natural & Organic I 30 Gummy

Newrish$26.7659 rev

10mo ago

Himalayan Shilajit Gummies with Ashwagandha & Gokshura | 85+ Trace Minerals & Fulvic Acid | Organic Non-GMO Micronutrient Supplement for Men & Women | 100% Pure & Natural (4000MG /1 Bag)

VivoNu$29.381,944 rev

10mo ago

What buyers say about shilajit gummies

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall21%

“no weird aftertaste”

Quality-Overall15%

“the quality seems solid”

Energy Level13%

“Great energy”

Value For Money4%

“Best price”

Flavor4%

“Unique flavor”

Efficiency4%

“Works like a champ”

Ease Of Use4%

“the container is convenient to use”

Advertised Vs Actual Product3%

“As advertised”

Focus Enhancement2%

“improve our mood”

Vitamin2%

“Great vitamins”

What buyers complain about

Functionality-Overall21%

“No result”

Taste-Overall9%

“Doesn't taste good”

Value For Money7%

“over priced”

Advertised Vs Actual Product7%

“Didn't work as advertised”

Quality-Overall4%

“Poor quality, deceitful product”

Dosage3%

“should have looked at the dose before buying, very low and not effective”

Side Effects3%

“Not really feeling the effects of this product”

Energy Level2%

“No boost in energy”

Ingredients-Overall2%

“Poor ingredient quality”

Ease Of Chewing/Swallowing2%

“Hard to chew”

Top return reasons

Advertised Vs Actual Product25%

Taste-Overall25%

Ingredients-Overall13%

Value For Money13%

Certifications13%

Regulates Digestion6%

Bitter6%

Common questions

Is shilajit gummies profitable to sell on Amazon United States?: The niche generates $1.2M/yr across 22 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -29.2%. Flapen's verdict: Worth a look (60/100).
How competitive is the shilajit gummies niche?: 15 brands and 23 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in shilajit gummies?: Top complaints mined from reviews: Functionality-Overall, Taste-Overall, Value For Money. The return rate is 0.0%.
When does demand for shilajit gummies peak?: Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the shilajit gummies niche?: Listings span $7.82–$54.72; the average listing price is $29.22 (sweet spot $15–$100). The average incumbent carries 1,335 reviews — the moat a new listing must climb.