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Shilajit Capsules

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -19.2% this quarter, so Shilajit Capsules is a Maybe.

Flapen Score
61
61 / 100
Top 9% of 14,768 Health & Household niches · +12 vs the category median of 49
Market size
$162K/yr137K searches / yr
90-day growth
-19.2%search demand this quarter
Competition
44%top-5 click share · 33 brands · 59 sellers

Flapen Score

Shilajit Capsules against its category

The dotted line is the Health & Household average. Past it, Shilajit Capsules is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shilajit Capsules market on Amazon at a glance

Shoppers on Amazon United States searched for Shilajit Capsules 137K times last year and spent an estimated $162K. The top 5 brands take 47% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $162K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-19.2%
Conversion, latest week
5.0%
Market size, estimated
$162Ka year
Peak month
October1.4× the quietest month
Top search term
shilajit capsules80K searches a year

02 · Price

A sale here is worth $23.73.

Listings sell for $23.73 on average, from $8.42 to $56.26. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $23.73 that is $2K to $6K a year per listing.

Average price
$23.73inside the $15 to $100 sweet spot
Price range
$8.42–$56.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #376 within Shilajit. It carries 967 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
97%
Out of stock, average day
5.9%
Average rank
#376in Shilajit
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
967per listing
Listings tracked
36

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Shilajit Capsules products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

33 falling

Sellers

59

Top-5 brand share

47%

Top 20: 88%

Top-5 click share

44%

Top 20: 85%

Open market

47%

  • Brand 112%
  • Brand 210%
  • Brand 310%
  • Brand 49%
  • Brand 56%
  • Brand 66%

Demand

Shilajit Capsules search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Shilajit Capsules search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shilajit capsules80K/yr
  • shilajit capsules for men8K/yr
  • shilajit pills7K/yr
  • shilajit supplement8K/yr
  • shilajit fulvic acid4K/yr
  • shilajit extract7K/yr
  • shilajit pills for men3K/yr
  • shilajit for men capsule4K/yr
  • ocean shilajit3K/yr
  • shilajit capsules for women3K/yr

Reviews and returns

What reviews say buyers love and hate about Shilajit Capsules

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Didn't work for me”
A buyer, on “Functionality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Shilajit Capsules questions

Answered from the same tracked data.