Shilajit
PassShilajit scores 68 out of 100, a Pass. Shoppers spend an estimated $8.1M a year here, demand is soft, at -33.8% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 68 / 100Top 2% of 14,768 Health & Household niches · +19 vs the category median of 4968
- Market size
- $8.1M/yr4.3M searches / yr
- 90-day growth
- -33.8%search demand this quarter
- Competition
- 50%top-5 click share · 22 brands · 36 sellers
Flapen Score
Shilajit against its category
The dotted line is the Health & Household average. Past it, Shilajit is stronger. Inside it, weaker.
Market
The Shilajit market on Amazon at a glance
Shoppers on Amazon United States searched for Shilajit 4.3M times last year and spent an estimated $8.1M. The top 5 brands take 65% of clicks. Demand peaks in Aug–Sep. Flapen scores it 68 out of 100, a Pass.
01 · Demand
An estimated 6.7% of those searches ended in a purchase.
Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.1M a year.
- Searches, last 12 months
- 4.3M
- Growth, 90 days vs prior 90
- -33.8%
- Conversion, latest week
- 6.7%
- Market size, estimated
- $8.1Ma year
- Peak month
- August1.8× the quietest month
- Top search term
- shilajit1.8M searches a year
02 · Price
A sale here is worth $28.21.
Listings sell for $28.21 on average, from $10.01 to $88.64. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 6,000 to 8,000 of them. At $28.21 that is $169K to $226K a year per listing.
- Average price
- $28.21inside the $15 to $100 sweet spot
- Price range
- $10.01–$88.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $169K–$226K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #46 within Shilajit. It carries 2,125 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 1.0%
- Average rank
- #46in Shilajit
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 2,125per listing
- Listings tracked
- 30
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Shilajit products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Shilajit Pure Himalayan Organic Resin - 800mg Gold Grade Shilajit Resin with Fulvic Acid & 85+ Trace Minerals Complex for Energy Strength & Immunity Shilajit for Men & Women 800mg
- Price
- $11.06
- Rating
- 4.5/5
- Reviews
- 3,222
- Age
- 1y ago

Uheco 19-in-1 Shilajit Capsules for Men & Women 90 Count
- Price
- $13.16
- Rating
- 4.4/5
- Reviews
- 2,141
- Age
- 1y ago

Better Alt Pure Himalayan Shilajit Resin Pack of 1 High Potency Gold Grade 75 Servings for Energy Boost & Immune Support 85+ Trace Minerals 75%+ Fulvic Acid with Lab Test Report 400 mg
- Price
- $27.36
- Rating
- 4.2/5
- Reviews
- 6,844
- Age
- 3y ago

Pure Himalayan Shilajit | 100% Pure Natural Shilajit Grade A Max Potency 85+ Trace Minerals & Fulvic Acid | 3rd Party US Lab Tested | Dry Drops | 24g (120ct)
- Price
- $27.12
- Rating
- 4.2/5
- Reviews
- 7,875
- Age
- 6y ago

Shilajit Capsules Himalayan Organic Shilajit for Men and Women with Ashwagandha Ginseng Fulvic Acid and More Trace Minerals - 120 Capsules
- Price
- $12.62
- Rating
- 4.6/5
- Reviews
- 249
- Age
- 11mo ago
Trending
estimated 90-day click momentum
Shilajit* Gummies Pure Himalayan* micronutrient Supplement Himalayan Premium Ingredient with Shilajit Ashwagandha Gokshura Fulvic Acid & 85+ Trace Minerals I for Men & Women (3000MG/1 Bag)
- Price
- $25.99
- Rating
- 4.4/5
- Reviews
- 478
- Age
- 1y ago

Shilajit Capsules Himalayan Organic Shilajit for Men and Women with Ashwagandha Ginseng Fulvic Acid and More Trace Minerals - 120 Capsules
- Price
- $12.62
- Rating
- 4.6/5
- Reviews
- 249
- Age
- 11mo ago

HIILEATHY Shilajit for Men Women Shilajit w/Vitamin D3 K2 Shilajits for Men w/Fulvic Acid Ashwagandha Ginseng Root Shilajits for Extra Power Stamina Immune Support Non-GMO Made in US 60 Capsules
- Price
- $39.79
- Rating
- 4.2/5
- Reviews
- 240
- Age
- 1y ago

Better Alt Pure Himalayan Shilajit Resin Pack of 2 High Potency Gold Grade 150 Servings for Energy Boost & Immune Support 85+ Trace Minerals 75%+ Fulvic Acid with Lab Test Report 400 mg
- Price
- $42.71
- Rating
- 4.4/5
- Reviews
- 729
- Age
- 2y ago

Himalayan Shilajit Gummies with Ashwagandha & Gokshura | 85+ Trace Minerals & Fulvic Acid | Organic Non-GMO Micronutrient Supplement for Men & Women | 100% Pure & Natural (4000MG /1 Bag)
- Price
- $29.38
- Rating
- 4.4/5
- Reviews
- 1,944
- Age
- 10mo ago
Newest
by launch date
Himalayan Shilajit Gummies with Ashwagandha & Gokshura | 85+ Trace Minerals & Fulvic Acid | Organic Non-GMO Micronutrient Supplement for Men & Women | 100% Pure & Natural (4000MG /1 Bag)
- Price
- $29.38
- Rating
- 4.4/5
- Reviews
- 1,944
- Age
- 10mo ago

VivoNu Shilajit* Gummies Pure Himalayan* micronutrient Supplement Himalayan Premium Ingredient with Shilajit Ashwagandha Gokshura Fulvic Acid & 85+ Trace Minerals I for Men & Women (4000MG/1 Bag)
- Price
- $29.14
- Rating
- 4.4/5
- Reviews
- 478
- Age
- 10mo ago

Shilajit Capsules Himalayan Organic Shilajit for Men and Women with Ashwagandha Ginseng Fulvic Acid and More Trace Minerals - 120 Capsules
- Price
- $12.62
- Rating
- 4.6/5
- Reviews
- 249
- Age
- 11mo ago

HIILEATHY Shilajit for Men Women Shilajit w/Vitamin D3 K2 Shilajits for Men w/Fulvic Acid Ashwagandha Ginseng Root Shilajits for Extra Power Stamina Immune Support Non-GMO Made in US 60 Capsules
- Price
- $39.79
- Rating
- 4.2/5
- Reviews
- 240
- Age
- 1y ago

BetterAlt SHE-Lajit Strawberry Honeysticks|Shilajit for Women with Shatavari & Saffron for hormonal Balance & Energy Boost|Tasty Shilajit Honeysticks with Goodness of Pure Himalayan Shilajit|30 Sticks
- Price
- $26.62
- Rating
- 3.5/5
- Reviews
- 1,200
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 flat
Sellers
36
Est. top-5 brand share
65%
Top 20: 98%
Est. top-5 click share
50%
Top 20: 89%
Open market
30%
- naypiny23%
- Uheco14%
- Better Alt13%
- VivoNu10%
- Pure Himalayan Shilajit5%
- Nutricost5%
Demand
Shilajit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 1.8×
Search terms
Top Shilajit search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- shilajit1.8M/yr
- shilajit for men1.3M/yr
- shilajit for women393K/yr
- shilajit resin163K/yr
- himalayan shilajit199K/yr
- shilajit capsules80K/yr
- pure shilajit72K/yr
- chilajil para hombre 100 original50K/yr
- pure himalayan shilajit38K/yr
- optimum shilajit5K/yr
Reviews and returns
What reviews say buyers love and hate about Shilajit
We read the reviews and the return reasons for every product selling here.
“Not so tasty”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shilajit questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









