Is shiitake mushroom powder profitable to sell on Amazon United States?

The niche generates $74K/yr across 16 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -33.4%. Flapen's verdict: Skip it (47/100).

How competitive is the shiitake mushroom powder niche?

12 brands and 358 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in shiitake mushroom powder?

Top complaints mined from reviews: Taste-Overall, Flavor, Salt Content. The return rate is 0.0%.

What does it cost to enter the shiitake mushroom powder niche?

Listings span $9.44–$34.18; the average listing price is $17.08 (sweet spot $15–$100). The average incumbent carries 881 reviews — the moat a new listing must climb.

shiitake mushroom powder

Skip it

Soft demand (-33.4% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.08

avg listing price — sweet spot $15–$100

Price range

Great$9.44–$34.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good881.31

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$74K

$74K/yr · 44K searches

Growth

Bad-33.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, shiitake mushroom powder is a $74K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 47/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

shiitake mushroom powder market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $68K–$85K; units × avg price
Conversion rate: 9.8%
Avg BSR: #443
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 25.1%
Avg brand age: 53 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

358

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

14%

Micro Ingredients22%
Egcina19%
SEAYOFA14%
Nutricost13%
VIGOROUS MOUNTAINS11%
Grelim8%
Open — no brand owns it (6 brands, 14%)

Demand

Weekly Amazon search volume, last 29 weeks — -33.4% search growth over the last 90 days.

Open Trend

Top shiitake mushroom powder search terms

shiitake mushroom powder38K/yr -33.6%8.5% conv.
shiitake powder3K/yr -26.1%7.6% conv.
organic shiitake mushroom powder3K/yr -38.1%6.2% conv.

All search terms

Top shiitake mushroom powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Micro Ingredients Organic Shiitake Mushroom Powder 8 oz | Culinary Superfood | Supports Gut & Immune Health | Great for Cooking Soups & Sauces | Non-GMO Vegan Friendly

Micro Ingredients$20.544.6★537 rev

8.5oz Dried Shiitake Mushroom Powder - 100% Pure Natural Shiitake Mushroom Seasoning for Cooking Ramen Coffee Sauces & Soup No Additives Gluten-Free & Vegan (Shiitake Mushroom)

Egcina$15.014.6★122 rev

VIGOROUS MOUNTAINS Shiitake Mushroom Powder Organic 100% Natural Umami Seasoning 5 oz Stronger Mushroom Powder for Cooking No Salt No MSG

VIGOROUS MOUNTAINS$13.064.4★92 rev

Nutricost Organic Shiitake Mushroom Powder (8oz) Gluten-Free GMO-Free

Nutricost$17.724.6★368 rev

Grelim Shiitake Mushroom Powder 8 Oz No Additive Gluten-Free Non-GMO Great for Sauce Soup and Mushroom Coffee 227g

Grelim$13.574.5★207 rev

Newest

by launch date

Shiitake Mushroom Powder for Cooking - 3.53oz Umami Seasoning in Resealable Pouch Vegan 100% Natural Mushroom Powder for Soups Ramen Sauces Stir-Fries Rice Pasta & Marinades

Egcina$9.447 rev

3mo ago

SEAYOFA 16oz Shiitake Mushroom Powder Family Size Mushroom Seasoning & Umami Powder for Cooking Soups Sauces Stir-Fries Rich Shiitake Flavor Vegan-Friendly

SEAYOFA$22.3534 rev

4mo ago

10 Oz Pure Shiitake Mushroom Powder 100% Natural Umami Seasoning Mushroom Powder Seasoning for Cooking Soups Broth Vegan & Plant Based Recipes Coffee Drinks

dzikekei$14.2740 rev

5mo ago

Food to Live Shiitake Mushroom Powder 1 Pound Finely Ground from Premium Dried Shiitake Kosher Vegan Bulk

Food to Live$23.257 rev

6mo ago

8.5oz Dried Shiitake Mushroom Powder - 100% Pure Natural Shiitake Mushroom Seasoning for Cooking Ramen Coffee Sauces & Soup No Additives Gluten-Free & Vegan (Shiitake Mushroom)

Egcina$15.01122 rev

10mo ago

What buyers say about shiitake mushroom powder

What buyers praise and complain about, mined from review topics.

What buyers love

Flavor23%

“The flavor is fresh tasting”

Taste-Overall20%

“it blends in smoothly without leaving a strong or unpleasant taste”

Solubility6%

“fine powder that mixes well”

Quality-Overall6%

“Good quality shiitake powder”

Ingredients-Overall6%

“make it gluten-free”

Value For Money4%

“Good for the price”

Cooking Instructions3%

“blends effortlessly into recipes”

Ease Of Use3%

“Easy to use”

Freshness3%

“the powder appears fresh and high quality”

Chunk/Clump/Collection3%

“blends in easily without leaving any lumps in the broth”

What buyers complain about

Taste-Overall12%

“Not at all thrilled with the taste”

Flavor11%

“The mushroom flavor is almost nonexistent”

Salt Content7%

“Most of them contain lots of sodium”

Contamination3%

“I am concerned that this powder may contain heavy metal or other contaminants”

Indigestion3%

“my dog still has fleas”

Chunk/Clump/Collection3%

“It's not a good replacement for fresh mushrooms in dishes that want chunks of mushrooms”

Smell3%

“can clump or lose aroma if left open too long”

Size-Overall2%

“Bottle is bigger than expected”

Nutritional Content2%

“Don't use this as a protein source”

Value For Money1%

“Not cheap”

Top return reasons

Smell33%

Salt Content33%

Flavor33%

Common questions

Is shiitake mushroom powder profitable to sell on Amazon United States?: The niche generates $74K/yr across 16 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -33.4%. Flapen's verdict: Skip it (47/100).
How competitive is the shiitake mushroom powder niche?: 12 brands and 358 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in shiitake mushroom powder?: Top complaints mined from reviews: Taste-Overall, Flavor, Salt Content. The return rate is 0.0%.
What does it cost to enter the shiitake mushroom powder niche?: Listings span $9.44–$34.18; the average listing price is $17.08 (sweet spot $15–$100). The average incumbent carries 881 reviews — the moat a new listing must climb.