Shiatsu Mat
FailShoppers spend an estimated $66K a year here, so Shiatsu Mat is a Fail.
- Flapen Score
- 47 / 100Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 4947
- Market size
- $66K/yr40K searches / yr
- 90-day growth
- +7.5%search demand this quarter
- Competition
- 28%top-5 click share · 22 brands · 42 sellers
Flapen Score
Shiatsu Mat against its category
The dotted line is the Health & Household average. Past it, Shiatsu Mat is stronger. Inside it, weaker.
Market
The Shiatsu Mat market on Amazon at a glance
Shoppers on Amazon United States searched for Shiatsu Mat 40K times last year and spent an estimated $66K. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- +7.5%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $66Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- vibrating mattress pad13K searches a year
02 · Price
A sale here is worth $94.23.
Listings sell for $94.23 on average, from $21.17 to $452.78. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $94.23 that is $0 to $9K a year per listing.
- Average price
- $94.23inside the $15 to $100 sweet spot
- Price range
- $21.17–$452.78
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 5.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #7,381 within Electric Massagers. It carries 5,747 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 14.5%
- Average rank
- #7,381in Electric Massagers
- Average rating
- 4.15 starsAmazon United States average 4.42 stars
- Average reviews
- 5,747per listing
- Listings tracked
- 44
04 · Newcomers
18 of last year's 21 launches cleared the first-year sales bar.
21 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 21
- Successful launches
- 18Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Shiatsu Mat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
22 falling
Sellers
42
Top-5 brand share
55%
Top 20: 98%
Top-5 click share
28%
Top 20: 70%
Open market
36%
- Brand 113%
- Brand 213%
- Brand 311%
- Brand 410%
- Brand 59%
- Brand 68%
Demand
Shiatsu Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Shiatsu Mat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vibrating mattress pad13K/yr
- vibrating bed pad4K/yr
- shiatsu mat6K/yr
- bed vibration pad2K/yr
- heated full body massage mat15K/yr
Reviews and returns
What reviews say buyers love and hate about Shiatsu Mat
We read the reviews and the return reasons for every product selling here.
“Not as thick as you think”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shiatsu Mat questions
Answered from the same tracked data.









