Shiatsu Mat
FailShoppers spend an estimated $66K a year here, so Shiatsu Mat is a Fail.
- Flapen Score
- 47 / 100Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 4947
- Market size
- $66K/yr40K searches / yr
- 90-day growth
- +7.5%search demand this quarter
- Competition
- 28%top-5 click share · 22 brands · 42 sellers
Flapen Score
Shiatsu Mat against its category
The dotted line is the Health & Household average. Past it, Shiatsu Mat is stronger. Inside it, weaker.
Market
The Shiatsu Mat market on Amazon at a glance
Shoppers on Amazon United States searched for Shiatsu Mat 40K times last year and spent an estimated $66K. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- +7.5%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $66Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- vibrating mattress pad13K searches a year
02 · Price
A sale here is worth $94.23.
Listings sell for $94.23 on average, from $21.17 to $452.78. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $94.23 that is $0 to $9K a year per listing.
- Average price
- $94.23inside the $15 to $100 sweet spot
- Price range
- $21.17–$452.78
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 5.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #7,381 within Electric Massagers. It carries 5,747 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 14.5%
- Average rank
- #7,381in Electric Massagers
- Average rating
- 4.15 starsAmazon United States average 4.42 stars
- Average reviews
- 5,747per listing
- Listings tracked
- 44
04 · Newcomers
18 of last year's 21 launches cleared the first-year sales bar.
21 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 21
- Successful launches
- 18Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Shiatsu Mat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
COMFIER Full Body Massage Mat with Heat Back Massager with 10 Vibration Motors 4 Heating Zones Foldable Relaxation Pad for 3 Adjustable Intensity Vibration Massage Only Gift for Men Women
- Price
- $74.38
- Rating
- 4.2/5
- Reviews
- 4,046
- Age
- 2y ago

CILI Full Body Massage Mat with Heat Upgrade Graphene Heating Vibration Back Massage Pad Full Body Massager for Bed Chair Sofa Massage Mattress Pad Ideal Gifts for Mom Dad
- Price
- $70.12
- Rating
- 4.1/5
- Reviews
- 463
- Age
- 1y ago

ProsourceFit Acupressure Mat and Pillow Set for Back/Neck Pain Relief and Muscle Relaxation Orange
- Price
- $21.17
- Rating
- 4.2/5
- Reviews
- 52,510
- Age
- 11y ago

ProsourceFit Acupressure Mat and Pillow Set for Back/Neck Pain Relief and Muscle Relaxation Large - Black/Black
- Price
- $23.79
- Rating
- 4.2/5
- Reviews
- 52,510
- Age
- 3y ago

Snailax Memory Foam Massage Mat with Heat 10 Vibrating Motors Full Body Massager Pad for Back Pain Relief 6 Heating Pads for Neck Lumbar and Leg - Gifts for Mom
- Price
- $115.70
- Rating
- 4.2/5
- Reviews
- 6,964
- Age
- 7y ago
Trending
estimated 90-day click momentum
DOPICT Massage Mat Detachable Neck Massager Full Body Vibration Heating Massage Pad with 10 Vibrating Motors and 9 Speed Settings for Home Office Use Gift for Men Women Parents Black
- Price
- $108.22
- Rating
- 4.2/5
- Reviews
- 77
- Age
- 3mo ago

Weighted Heating Pad 12x24 FSA Eligible HSA Soft Electric Heating Pad with 6 Heat Levels & 4 Gentle Vibration Modes Auto Shut-Off Cozy Warmth for Back Neck Shoulders & Legs
- Price
- $38.80
- Rating
- 4.3/5
- Reviews
- 1,057
- Age
- 2mo ago

FENBAS Grounding Mat for Bed Enjoy The Grounding Effect Indoors for Better Sleep Pain and Stress Relief PU Grounding Mat Set Comes with Grounding Cord and Test Pen 2760 (Queen)
- Price
- $46.89
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 4mo ago

FENBAS Grounding Mat for Bed (King)
- Price
- $49.12
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 2mo ago

CooCoCo Full Body Massage Mat with Heat 10 Motors Vibration Massage
- Price
- $83.32
- Rating
- 5.0/5
- Reviews
- 16
- Age
- 6mo ago
Newest
by launch date
FENBAS Grounding Mat for Bed (King)
- Price
- $49.12
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 2mo ago

Weighted Heating Pad 12x24 FSA Eligible HSA Soft Electric Heating Pad with 6 Heat Levels & 4 Gentle Vibration Modes Auto Shut-Off Cozy Warmth for Back Neck Shoulders & Legs
- Price
- $38.80
- Rating
- 4.3/5
- Reviews
- 1,057
- Age
- 2mo ago

DOPICT Massage Mat Detachable Neck Massager Full Body Vibration Heating Massage Pad with 10 Vibrating Motors and 9 Speed Settings for Home Office Use Gift for Men Women Parents Black
- Price
- $108.22
- Rating
- 4.2/5
- Reviews
- 77
- Age
- 3mo ago

Grounding Mat for Bed Enjoy The Grounding Effect Indoors for Better Sleep Pain and Stress Relief PU Grounding Mat Set Comes with Grounding Cord and Test Pen 2778 (King)
- Price
- $49.29
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 3mo ago

FENBAS Grounding Mat for Bed Enjoy The Grounding Effect Indoors for Better Sleep Pain and Stress Relief PU Grounding Mat Set Comes with Grounding Cord and Test Pen 2760 (Queen)
- Price
- $46.89
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.
Brands
22 falling
Sellers
42
Est. top-5 brand share
55%
Top 20: 98%
Est. top-5 click share
28%
Top 20: 70%
Open market
36%
- COMFIER13%
- Snailax13%
- ProSource11%
- FENBAS10%
- CooCoCo9%
- CILI8%
Demand
Shiatsu Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Shiatsu Mat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vibrating mattress pad13K/yr
- vibrating bed pad4K/yr
- shiatsu mat6K/yr
- bed vibration pad2K/yr
- heated full body massage mat15K/yr
Reviews and returns
What reviews say buyers love and hate about Shiatsu Mat
We read the reviews and the return reasons for every product selling here.
“Not as thick as you think”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shiatsu Mat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









