Shiatsu Heated Pillow Massager

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months

33K

Growth, 90 days vs prior 90

-2.3%

Conversion, latest week

3.1%

Market size, estimated

$78Ka year

Peak month

December2.9× the quietest month

Top search term

massage belt for back pain8K searches a year

Listings sell for $77.32 on average, from $38.91 to $243.16. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $77.32 that is $0 to $8K a year per listing.

Average price

$77.32inside the $15 to $100 sweet spot

Price range

$38.91–$243.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$8K

Returns

5.4%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #1,077 within Hot & Cold Therapies. It carries 3,349 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

7.3%

Average rank

#1,077in Hot & Cold Therapies

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

3,349per listing

Listings tracked

21

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

7Amazon's first-year sales bar

Average brand age

27 months