Is shepherds purse profitable to sell on Amazon United States?

The niche generates $106K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.0%. Flapen's verdict: Skip it (49/100).

How competitive is the shepherds purse niche?

11 brands and 20 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in shepherds purse?

Top complaints mined from reviews: Weight Heavy, Functionality-Overall, Side Effects. The return rate is 0.6%.

When does demand for shepherds purse peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the shepherds purse niche?

Listings span $11.95–$92.13; the average listing price is $27.82 (sweet spot $15–$100). The average incumbent carries 718 reviews — the moat a new listing must climb.

shepherds purse

Skip it

Soft demand (-24.0% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible$27.82

avg listing price — sweet spot $15–$100

Price range

Great$11.95–$92.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good717.69

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Market size

Okay$106K

$106K/yr · 38K searches

Competition

Bad79%

top-5 click share — a locked-up shelf

Growth

Bad-24.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, shepherds purse is a $106K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 49/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

shepherds purse market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $83K–$111K; units × avg price
Conversion rate: 10.0%
Avg BSR: #1,671
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 3.9%
Avg brand age: 65 months
Avg seller age: 190 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

14%

Herb Pharm31%
Naturalma22%
WILDFIELD HERBS14%
Secrets of the Tribe10%
Halo Naturals5%
ZEMLYANA4%
Open — no brand owns it (5 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top shepherds purse search terms

shepherds purse21K/yr -31.8%8.5% conv.
shepherds purse tincture6K/yr -23.6%10.6% conv.
shepherds purse for period4K/yr -18.3%8.0% conv.
sheppard purse herb3K/yr -32.1%7.5% conv.
capsella3K/yr +144.2%0.2% conv.
shepards purse2K/yr -16.5%9.8% conv.

All search terms

Top shepherds purse products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Herb Pharm Certified Organic Shepherds Purse Liquid Extract 1 Oz

Herb Pharm$13.414.4★673 rev

Naturalma Shepherds Purse (Capsella Bursa-pastoris) herb Alcohol-Free Tincture - 4 fl oz Liquid Extract in Drops - Herbal Supplement - Vegan

Naturalma$18.124.4★134 rev

1.8 oz. Shepherds Purse Herb Bulk Herbal Tea Shepard Purse Herb (Capsella Bursa-Pastoris) - 50g Tea Bolsa De Pastor

WILDFIELD HERBS$15.144.5★3,072 rev

Secrets of the Tribe Shepherds Purse Alcohol-Free Liquid Extract Shepherds Purse (Capsella Bursa-Pastoris) Dried Herb (2 FL OZ)

Secrets of the Tribe$22.924.2★263 rev

Halo Naturals Organic Shepherds Purse Herb Cut & Sifted 4 Ounces (Capsella bursa pastoris) USDA Certified | Resealable Pouch| Packaged in The USA

Halo Naturals$15.124.8★15 rev

Newest

by launch date

Shepherds Purse Dried Herb - Shepherds Purse Tea - Cut & Sifted Natural Capsella Bursa-Pastoris - Bolsa De Pastor Hierba 4 oz

ZEMLYANA$11.9513 rev

9mo ago

Halo Naturals Organic Shepherds Purse Herb Cut & Sifted 4 Ounces (Capsella bursa pastoris) USDA Certified | Resealable Pouch| Packaged in The USA

Halo Naturals$15.1215 rev

1y ago

WishGarden Herbs Flow Stopper Liquid Herbal Tincture with Shepherds Purse & Witch Hazel Moderates Heavy Period Flow Eases Postpartum Bleeding & Perimenopause Spotting 2oz

WishGarden$26.47144 rev

2y ago

1.8 oz. Shepherds Purse Herb Bulk Herbal Tea Shepard Purse Herb (Capsella Bursa-Pastoris) - 50g Tea Bolsa De Pastor

WILDFIELD HERBS$15.143,072 rev

2y ago

Iswee Shoulder Bag Leather Satchel Purses for Women Handbags Large Tote Bag

Iswee$92.13889 rev

4y ago

What buyers say about shepherds purse

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Very well made”

Efficiency10%

“Works great”

Menstrual Issues10%

“My cycles are still regular every month”

Value For Money8%

“Definitely worth the purchase”

Leather Quality5%

“Great thick leather”

Color4%

“Love the color”

Side Effects4%

“I havent had any negative side effects”

Size-Overall4%

“perfect size”

Dosage4%

“I do half of the recommended dose”

Vitamin3%

“Love this supplement so much”

What buyers complain about

Weight Heavy11%

“Bled heavier then ever w this”

Functionality-Overall10%

“Didnt work”

Side Effects10%

“I am bleeding out of rear end its not doing anything to my period”

Taste-Overall9%

“Tastes awful”

Dosage8%

“not sure if I'm supposed to take it daily”

Smell8%

“The smell is awful”

Advertised Vs Actual Product5%

“Photo shows bad side”

Value For Money5%

“too expensive”

Pain Relief-Overall4%

“I will say that my cramping seems a bit worse”

Stale/Rotten/Spoiled3%

“I assume it to be mold”

Top return reasons

Size-Overall48%

Color12%

Shape/Style10%

Strap/String Quality5%

Advertised Vs Actual Product4%

Zipper Quality4%

Length3%

Leather Quality3%

Width2%

Material Quality2%

Common questions

Is shepherds purse profitable to sell on Amazon United States?: The niche generates $106K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.0%. Flapen's verdict: Skip it (49/100).
How competitive is the shepherds purse niche?: 11 brands and 20 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in shepherds purse?: Top complaints mined from reviews: Weight Heavy, Functionality-Overall, Side Effects. The return rate is 0.6%.
When does demand for shepherds purse peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the shepherds purse niche?: Listings span $11.95–$92.13; the average listing price is $27.82 (sweet spot $15–$100). The average incumbent carries 718 reviews — the moat a new listing must climb.