Skip to content

Shepherds Purse

Fail

Demand is soft, at -24.0% this quarter, so Shepherds Purse is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$106K/yr38K searches / yr
90-day growth
-24.0%search demand this quarter
Competition
79%top-5 click share · 11 brands · 20 sellers

Flapen Score

Shepherds Purse against its category

The dotted line is the Health & Household average. Past it, Shepherds Purse is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shepherds Purse market on Amazon at a glance

Shoppers on Amazon United States searched for Shepherds Purse 38K times last year and spent an estimated $106K. The top 5 brands take 82% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-24.0%
Conversion, latest week
10.0%
Market size, estimated
$106Ka year
Peak month
November1.3× the quietest month
Top search term
shepherds purse21K searches a year

02 · Price

A sale here is worth $27.82.

Listings sell for $27.82 on average, from $11.95 to $92.13. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $27.82 that is $7K to $14K a year per listing.

Average price
$27.82inside the $15 to $100 sweet spot
Price range
$11.95–$92.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #1,671 within Echinacea. It carries 718 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#1,671in Echinacea
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
718per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Shepherds Purse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

20

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

14%

  • Brand 131%
  • Brand 222%
  • Brand 314%
  • Brand 410%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (5 brands, 14%)

Demand

Shepherds Purse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Shepherds Purse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shepherds purse21K/yr
  • shepherds purse tincture6K/yr
  • shepherds purse for period4K/yr
  • sheppard purse herb3K/yr
  • capsella3K/yr
  • shepards purse2K/yr

Reviews and returns

What reviews say buyers love and hate about Shepherds Purse

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Weight Heavy”
0.6%of orders come back
“Bled heavier then ever w this”
A buyer, on “Weight Heavy”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Shepherds Purse questions

Answered from the same tracked data.