- Flapen Score
- 40 / 100Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 4940
- Market size
- $2K/yr7K searches / yr
- 90-day growth
- +1.2%search demand this quarter
- Competition
- 82%top-5 click share · 3 brands · 13 sellers
Flapen Score
Sheila against its category
The dotted line is the Health & Household average. Past it, Sheila is stronger. Inside it, weaker.
Market
The Sheila market on Amazon at a glance
Shoppers on Amazon United States searched for Sheila 7K times last year and spent an estimated $2K. All 3 brands take every click. Demand peaks in Jan–Aug–Sep. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 7K
- Growth, 90 days vs prior 90
- +1.2%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $2Ka year
- Peak month
- January3.4× the quietest month
- Top search term
- mars shilajit3K searches a year
02 · Price
A sale here is worth $34.92.
Listings sell for $34.92 on average, from $11.06 to $60.37. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $34.92 that is $0 to $3K a year per listing.
- Average price
- $34.92inside the $15 to $100 sweet spot
- Price range
- $11.06–$60.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #2,215 within Shilajit. It carries 397 reviews at 3.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 70%
- Out of stock, average day
- 8.6%
- Average rank
- #2,215in Shilajit
- Average rating
- 3.75 starsAmazon United States average 4.42 stars
- Average reviews
- 397per listing
- Listings tracked
- 10
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Sheila products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Brand 188%
- Brand 27%
- Brand 35%
- Open — no brand owns it (0%)
Demand
Sheila search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Aug, Sep · busiest ÷ quietest = 3.4×
Search terms
Top Sheila search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mars shilajit3K/yr
- mars pure himalayan shilajit1K/yr
- mars shilajit pure himalayan organic1K/yr
- mars pure himalayan shilajit gold resin447/yr
- shilajit mars400/yr
- mars shilajit gold304/yr
- mars shilajit gold resin312/yr
- mars pure himalayan shilajit gold resin: powered with ashwagandha maca root & black musli104/yr
Reviews and returns
What reviews say buyers love and hate about Sheila
We read the reviews and the return reasons for every product selling here.
“Does not taste good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sheila questions
Answered from the same tracked data.









