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Sheila

Fail

The top 5 brands take 100% of clicks, so Sheila is a Fail.

Flapen Score
40
40 / 100
Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size
$2K/yr7K searches / yr
90-day growth
+1.2%search demand this quarter
Competition
82%top-5 click share · 3 brands · 13 sellers

Flapen Score

Sheila against its category

The dotted line is the Health & Household average. Past it, Sheila is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sheila market on Amazon at a glance

Shoppers on Amazon United States searched for Sheila 7K times last year and spent an estimated $2K. All 3 brands take every click. Demand peaks in Jan–Aug–Sep. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
+1.2%
Conversion, latest week
0.9%
Market size, estimated
$2Ka year
Peak month
January3.4× the quietest month
Top search term
mars shilajit3K searches a year

02 · Price

A sale here is worth $34.92.

Listings sell for $34.92 on average, from $11.06 to $60.37. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $34.92 that is $0 to $3K a year per listing.

Average price
$34.92inside the $15 to $100 sweet spot
Price range
$11.06–$60.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #2,215 within Shilajit. It carries 397 reviews at 3.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
70%
Out of stock, average day
8.6%
Average rank
#2,215in Shilajit
Average rating
3.75 starsAmazon United States average 4.42 stars
Average reviews
397per listing
Listings tracked
10

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Sheila products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 27%
  • Brand 35%
  • Open — no brand owns it (0%)

Demand

Sheila search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep · busiest ÷ quietest = 3.4×

Search terms

Top Sheila search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mars shilajit3K/yr
  • mars pure himalayan shilajit1K/yr
  • mars shilajit pure himalayan organic1K/yr
  • mars pure himalayan shilajit gold resin447/yr
  • shilajit mars400/yr
  • mars shilajit gold304/yr
  • mars shilajit gold resin312/yr
  • mars pure himalayan shilajit gold resin: powered with ashwagandha maca root & black musli104/yr

Reviews and returns

What reviews say buyers love and hate about Sheila

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Does not taste good”
A buyer, on “Taste-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sheila questions

Answered from the same tracked data.