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Shaw Floors Hard Surfaces Floor Cleaner

Fail

The top 5 products take 100% of clicks, so Shaw Floors Hard Surfaces Floor Cleaner is a Fail.

Flapen Score
40
40 / 100
Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size
$90K/yr26K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
100%top-5 click share · 3 brands · 14 sellers

Flapen Score

Shaw Floors Hard Surfaces Floor Cleaner against its category

The dotted line is the Health & Household average. Past it, Shaw Floors Hard Surfaces Floor Cleaner is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shaw Floors Hard Surfaces Floor Cleaner market on Amazon at a glance

Shoppers on Amazon United States searched for Shaw Floors Hard Surfaces Floor Cleaner 26K times last year and spent an estimated $90K. All 3 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 17.9% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
17.9%
Market size, estimated
$90Ka year
Peak month
November1.2× the quietest month
Top search term
shaw floors hard surfaces floor cleaner10K searches a year

02 · Price

A sale here is worth $19.59.

Listings sell for $19.59 on average, from $12.43 to $25.93. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $19.59 that is $15K to $20K a year per listing.

Average price
$19.59inside the $15 to $100 sweet spot
Price range
$12.43–$25.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$15K–$20K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #222 within Floor Cleaners. It carries 1,026 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#222in Floor Cleaners
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
1,026per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Shaw Floors Hard Surfaces Floor Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 136%
  • Brand 233%
  • Brand 330%

Demand

Shaw Floors Hard Surfaces Floor Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Shaw Floors Hard Surfaces Floor Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shaw floors hard surfaces floor cleaner10K/yr
  • shaw floor cleaner8K/yr
  • shaw hard surface floor cleaner5K/yr
  • shaw hard surface cleaner2K/yr

Reviews and returns

What reviews say buyers love and hate about Shaw Floors Hard Surfaces Floor Cleaner

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Ease Of Cleaning”
33%of negative reviews mention “Advertised Vs Actual Product”
0.3%of orders come back
“The picture deceiving”
A buyer, on “Advertised Vs Actual Product”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Shaw Floors Hard Surfaces Floor Cleaner questions

Answered from the same tracked data.