Is shark plates profitable to sell on Amazon United States?

The niche generates $65K/yr across 30 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is +75.6%. Flapen's verdict: Worth a look (62/100).

How competitive is the shark plates niche?

22 brands and 26 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in shark plates?

Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.1%.

When does demand for shark plates peak?

Demand peaks in Jan–Jul–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the shark plates niche?

Listings span $2.85–$33.70; the average listing price is $17.38 (sweet spot $15–$100). The average incumbent carries 164 reviews — the moat a new listing must climb.

shark plates

Worth a look

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Great164.27

avg incumbent reviews — the moat a new listing must climb

Growth

Great+75.6%

90-day search growth — must beat 0% to launch

Avg price

Great$17.38

avg listing price — sweet spot $15–$100

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Price range

Good$2.85–$33.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$65K

$65K/yr · 59K searches

Signals Out of Stock

According to Flapen's Amazon United States niche tracking, shark plates is a $65K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Jul–Dec. Verdict: Worth a look — 62/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

shark plates market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $52K–$70K; units × avg price
Conversion rate: 6.3%
Avg BSR: #888
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 10.3%
Avg brand age: 29 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

43%

Top 20: 86%

Open market

35%

Glad24%
WERNNSAI11%
Yiaoyinnz11%
Oitnlaughter8%
HiEnjoin6%
Glazery5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +75.6% search growth over the last 90 days.

Peak months: Jan, Jul, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top shark plates search terms

shark plates22K/yr +159.0%5.3% conv.
shark plate15K/yr -22.2%1.9% conv.
shark plates and napkins7K/yr +117.5%5.5% conv.
shark paper plates5K/yr +96.5%5.3% conv.
shark party plates5K/yr +122.1%3.4% conv.
shark birthday plates5K/yr +50.4%5.5% conv.

All search terms

Top shark plates products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Glad for Kids 8.5 Inch Round Paper Plates Cute Sharks Design Heavy Duty Cut-Resistant and Soak-Proof Disposable Plates Microwavable Kids Tableware for Meals Parties Snacks 20 Count

Glad$2.854.8★595 rev

WERNNSAI Shark Birthday Decorations - 48PCS Shark Party Plates and Napkins Under The Sea Birthday Supplies Blue Ocean Plates Tableware for Kids Boys Baby Shower Summer Pool Party Decor Serves 16 Guest

WERNNSAI$13.034.9★54 rev

Oitnlaughter 96PCS Shark Birthday Paper Plates Napkins Forks Set for Ocean Shark Themed Party Disposable Decor Under the Sea Party Tableware Sets for Baby Shower Ocean Animal Theme Party Decorations

Oitnlaughter$18.254.5★164 rev

HiEnjoin 50PCS Shark Birthday Plates and Napkins - 7 Inch Disposable Shark Party Dessert Plates for Kids Under The Sea Birthday Party Decorations Serve for 25

HiEnjoin$8.884.8★23 rev

Yiaoyinnz 60Pcs Shark Theme Party Decorations Ocean 7 Inch Dessert Plates Tableware Shark Baby Shower Paper Plates Under the Sea VBS Summer Pool Birthday Dinnerware for Party Supplies Favors

Yiaoyinnz$13.314.7★110 rev

Newest

by launch date

Zliisang 24 Pcs Shark Party Decorations Fin Food Trays Under The Sea Ocean Animal Theme Disposable Serving Tray Nacho Trays Food Boats Shark Birthday Party Decorations

Zliisang$11.601 rev

2mo ago

100Pcs Shark Birthday Party Plates and Napkins Supplies - 9 & 7 Paper Plates Napkins Forks - for under the Sea Ocean Animal Theme Party Decorations Serves 25

CENLBJ$16.98549 rev

3mo ago

190pcs Shark Plates Napkins Party Supplies Decorations Disposable Tableware Set Include Cups Cutlery Cake Cupcake Topper Banner Hanging Swirl Balloon Tablecloth for Shark Birthday Decorations Serve 20

JVORFDG$23.731 rev

3mo ago

Xjoviative 50Pcs Shark Birthday Plates and Napkins Party Supplies Disposable Ocean Shark Theme Paper Plates Napkins Sea Animal Tableware Set for Under The Sea Party Decorations

Xjoviative$8.8525 rev

4mo ago

50Pcs Shark Shaped Paper Plates Shark Birthday Party Decorations 11 Inch Under the Sea Dinner Plates Ocean Animal Disposable Tableware for Sea Animal Themed Birthday Baby Shower Party Supplies

Oitnlaughter$17.750 rev

4mo ago

What buyers say about shark plates

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall16%

“Good size”

Quality-Overall15%

“Great quality”

Value For Money14%

“Affordable”

Advertised Vs Actual Product13%

“Did the job”

Color8%

“Beautiful colors”

Design-Overall6%

“with cool designs plus the price is really nice”

Ease Of Cleaning6%

“made cleanup easy”

Durability4%

“Very durable”

Thickness3%

“It was thick enough to hold enough food without being wobbly”

Strength3%

“Its been holding up well so far”

What buyers complain about

Size-Overall32%

“Its smaller than expected”

Value For Money9%

“The price seemed high at first”

Quality-Overall9%

“Quality was mediocre at best”

Ease Of Cleaning5%

“I think the removable would have been better for cleaning”

Dishwasher Safe5%

“It absolutely would have made laying it in dishwasher easier”

Strength5%

“Pretty convenient to use although not very strong”

Durability5%

“But I will say that it is breakable”

Color5%

“If you want a bright vibrant color this is not it”

Advertised Vs Actual Product5%

“Not as expected”

Thickness2%

“Was alittle thick”

Top return reasons

Size-Overall48%

Defective Material/Parts21%

Value For Money7%

Advertised Vs Actual Product5%

Color4%

Quality-Overall3%

Material Quality2%

Strength2%

Thin2%

Assembly/Installation1%

Common questions

Is shark plates profitable to sell on Amazon United States?: The niche generates $65K/yr across 30 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is +75.6%. Flapen's verdict: Worth a look (62/100).
How competitive is the shark plates niche?: 22 brands and 26 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in shark plates?: Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.1%.
When does demand for shark plates peak?: Demand peaks in Jan–Jul–Dec; the busiest month runs 3.1× the quietest.
What does it cost to enter the shark plates niche?: Listings span $2.85–$33.70; the average listing price is $17.38 (sweet spot $15–$100). The average incumbent carries 164 reviews — the moat a new listing must climb.