Shaklee
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 98% of clicks, so Shaklee is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 14,768 Health & Household niches · +7 vs the category median of 4956
- Market size
- $1.2M/yr662K searches / yr
- 90-day growth
- -1.8%search demand this quarter
- Competition
- 46%top-5 click share · 7 brands · 578 sellers
Flapen Score
Shaklee against its category
The dotted line is the Health & Household average. Past it, Shaklee is stronger. Inside it, weaker.
Market
The Shaklee market on Amazon at a glance
Shoppers on Amazon United States searched for Shaklee 662K times last year and spent an estimated $1.2M. The top 5 brands take 98% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 662K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.
- Searches, last 12 months
- 662K
- Growth, 90 days vs prior 90
- -1.8%
- Conversion, latest week
- 6.6%
- Market size, estimated
- $1.2Ma year
- Peak month
- March1.7× the quietest month
- Top search term
- gnc multivitamin for women169K searches a year
02 · Price
A sale here is worth $26.85.
Listings sell for $26.85 on average, from $2.94 to $65.27. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At $26.85 that is $27K to $34K a year per listing.
- Average price
- $26.85inside the $15 to $100 sweet spot
- Price range
- $2.94–$65.27
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $27K–$34K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #405 within Multivitamins. It carries 7,129 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 95%
- Out of stock, average day
- 4.8%
- Average rank
- #405in Multivitamins
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 7,129per listing
- Listings tracked
- 37
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Shaklee products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
GNC Womens Energy and Metabolism Multivitamin for Focus Calorie Burn Active Nutrition Immune and Bone Health Beauty 90 Caplets
- Price
- $33.32
- Rating
- 4.8/5
- Reviews
- 455
- Age
- 1y ago

Natures Way Alive! Womens Ultra Multivitamin High Potency 60 ct
- Price
- $13.89
- Rating
- 4.6/5
- Reviews
- 14,983
- Age
- 16y ago

Natures Way Alive! Complete Multivitamin for Women Daily Vitamin 50 ct
- Price
- $9.13
- Rating
- 4.7/5
- Reviews
- 5,567
- Age
- 5y ago

GNC Womens 40+ Vitapak 5-in-1 Multivitamin Pack Healthy Hormones Brain Health Metabolism Bone Strength Edible Dietary Supplement 30 Servings
- Price
- $47.78
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 8mo ago

GNC Womens Energy and Metabolism Multivitamin Caplets Clinically Proven Calorie Burn Focus 100mg Caffeine Active Nutrition Immune Bone Beauty Iron Biotin Timed Release 180 ct 90 svgs
- Price
- $35.56
- Rating
- 4.8/5
- Reviews
- 455
- Age
- 1y ago
Trending
estimated 90-day click momentum
GNC Womens Energy and Metabolism Multivitamin for Focus Calorie Burn Active Nutrition Immune and Bone Health Beauty 90 Caplets
- Price
- $33.32
- Rating
- 4.8/5
- Reviews
- 455
- Age
- 1y ago

GNC Womens Multivitamin Active Without Iron Supports an Active Lifestyle 30+ Nutrient Formula Promotes Bone & Joint Health Helps Energy Production 180 Caplets
- Price
- $40.04
- Rating
- 4.7/5
- Reviews
- 264
- Age
- 6y ago

GNC Womens 50 Plus One Daily Multivitamin Supports Overall Wellness and Healthy Aging 60 Count
- Price
- $14.74
- Rating
- 4.7/5
- Reviews
- 333
- Age
- 4y ago

GNC Womens Active Multivitamin Clinically Proven for Nutrition Exercise Recovery Energy Production Bone Health Beauty Immune Biotin Iron Zinc 180 Caplets
- Price
- $45.07
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 1y ago

GNC Womens 40+ Vitapak 5-in-1 Multivitamin Pack Healthy Hormones Brain Health Metabolism Bone Strength Edible Dietary Supplement 30 Servings
- Price
- $47.78
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 8mo ago
Newest
by launch date
GNC Womens 40+ Vitapak 5-in-1 Multivitamin Pack Healthy Hormones Brain Health Metabolism Bone Strength Edible Dietary Supplement 30 Servings
- Price
- $47.78
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 8mo ago

GNC Womens 50+ Vitapak 5-in-1 Multivitamin Pack Healthy Hormones Brain Health Metabolism Bone Strength Edible Dietary Supplement 30 Servings
- Price
- $47.51
- Rating
- 4.9/5
- Reviews
- 72
- Age
- 10mo ago

GNC Womens 30+ Vitapak Program | Daily Vitamins and Minerals - 30 Servings
- Price
- $42.20
- Rating
- 4.5/5
- Reviews
- 224
- Age
- 1y ago

One A Day Energy Daily Essentials Multivitamin Energy Supplement to Support Mental Alertness and Immune Health with Vitamins A C D E Zinc and Caffeine 120 Count
- Price
- $18.54
- Rating
- 4.5/5
- Reviews
- 6,235
- Age
- 1y ago

GNC Womens Energy and Metabolism Multivitamin for Focus Calorie Burn Active Nutrition Immune and Bone Health Beauty 90 Caplets
- Price
- $33.32
- Rating
- 4.8/5
- Reviews
- 455
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
578
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 83%
Open market
1%
- GNC45%
- Nature's Way42%
- Aleve5%
- ONE A DAY3%
- GT's2%
- Generic1%
- Open — no brand owns it (1 brand, 1%)
Demand
Shaklee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Shaklee search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gnc multivitamin for women169K/yr
- alive135K/yr
- alive vitamins for women79K/yr
- alive womens multivitamin37K/yr
- alive vitamins40K/yr
- alive multivitamin31K/yr
- gnc womens multivitamin20K/yr
- alive multivitamin women12K/yr
- womens energy multivitamin8K/yr
- alive mushroom elixir8K/yr
Reviews and returns
What reviews say buyers love and hate about Shaklee
We read the reviews and the return reasons for every product selling here.
“Awful tasting”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shaklee questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









