shaklee
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$26.85avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 662K searches
Price range
Great$2.94–$65.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Review moat
Bad7,129.03avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, shaklee is a $1.2M/yr Amazon United States market (662K searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
shaklee market data
- Units sold / yr
- 50K–60K
- avg 1,000–1,250/product
- Revenue / yr
- $1.3M–$1.6M
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #405
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 76%
- Out of stock
- 4.8%
- Avg brand age
- 67 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
578
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
46%
Top 20: 83%
Open market
1%
- GNC45%
- Nature's Way42%
- Aleve5%
- ONE A DAY3%
- GT's2%
- Generic1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top shaklee search terms
- gnc multivitamin for women169K/yr
- alive135K/yr
- alive vitamins for women79K/yr
- alive womens multivitamin37K/yr
- alive vitamins40K/yr
- alive multivitamin31K/yr
- gnc womens multivitamin20K/yr
- alive multivitamin women12K/yr
- womens energy multivitamin8K/yr
- alive mushroom elixir8K/yr
Top shaklee products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GNC Womens Energy and Metabolism Multivitamin for Focus Calorie Burn Active Nutrition Immune and Bone Health Beauty 90 Caplets
GNC$33.324.8★455 rev
Natures Way Alive! Womens Ultra Multivitamin High Potency 60 ct
Nature's Way$13.894.6★14,983 rev
Natures Way Alive! Complete Multivitamin for Women Daily Vitamin 50 ct
Nature's Way$9.134.7★5,567 rev
GNC Womens 40+ Vitapak 5-in-1 Multivitamin Pack Healthy Hormones Brain Health Metabolism Bone Strength Edible Dietary Supplement 30 Servings
GNC$47.784.6★85 rev
GNC Womens Energy and Metabolism Multivitamin Caplets Clinically Proven Calorie Burn Focus 100mg Caffeine Active Nutrition Immune Bone Beauty Iron Biotin Timed Release 180 ct 90 svgs
GNC$35.564.8★455 rev
Newest
by launch dateGNC Womens 40+ Vitapak 5-in-1 Multivitamin Pack Healthy Hormones Brain Health Metabolism Bone Strength Edible Dietary Supplement 30 Servings
GNC$47.7885 rev
GNC Womens 50+ Vitapak 5-in-1 Multivitamin Pack Healthy Hormones Brain Health Metabolism Bone Strength Edible Dietary Supplement 30 Servings
GNC$47.5172 rev
GNC Womens 30+ Vitapak Program | Daily Vitamins and Minerals - 30 Servings
GNC$42.20224 rev
One A Day Energy Daily Essentials Multivitamin Energy Supplement to Support Mental Alertness and Immune Health with Vitamins A C D E Zinc and Caffeine 120 Count
ONE A DAY$18.546,235 rev
GNC Womens Energy and Metabolism Multivitamin for Focus Calorie Burn Active Nutrition Immune and Bone Health Beauty 90 Caplets
GNC$33.32455 rev
Trending
90-day click momentumGNC Womens Energy and Metabolism Multivitamin for Focus Calorie Burn Active Nutrition Immune and Bone Health Beauty 90 Caplets
GNC$33.324.8★
GNC Womens Multivitamin Active Without Iron Supports an Active Lifestyle 30+ Nutrient Formula Promotes Bone & Joint Health Helps Energy Production 180 Caplets
GNC$40.044.7★
GNC Womens 50 Plus One Daily Multivitamin Supports Overall Wellness and Healthy Aging 60 Count
GNC$14.744.7★
GNC Womens Active Multivitamin Clinically Proven for Nutrition Exercise Recovery Energy Production Bone Health Beauty Immune Biotin Iron Zinc 180 Caplets
GNC$45.074.6★
GNC Womens 40+ Vitapak 5-in-1 Multivitamin Pack Healthy Hormones Brain Health Metabolism Bone Strength Edible Dietary Supplement 30 Servings
GNC$47.784.6★
What buyers say about shaklee
What buyers praise and complain about, mined from review topics.What buyers love
“Great Vitamin Supplement”
“easy to swallow, good quality”
“Good energy”
“Good deal”
“Theres no unpleasant aftertaste”
“As Advertised”
“Easy to use”
“Job well done”
“Good tasting chew”
“Great for knees”
What buyers complain about
“Awful tasting”
“I didn't care for these vitamins”
“Made Me Nauseous”
“Upset stomach”
“These are small doses”
“Runs a little small”
“have a very strong smell”
“A little pricey”
“The flavor is not great”
“hard to get out”
Top return reasons
Common questions
- Is shaklee profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 37 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Worth a look (56/100).
- How competitive is the shaklee niche?
- 7 brands and 578 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in shaklee?
- Top complaints mined from reviews: Taste-Overall, Vitamin, Side Effects. The return rate is 0.0%.
- When does demand for shaklee peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the shaklee niche?
- Listings span $2.94–$65.27; the average listing price is $26.85 (sweet spot $15–$100). The average incumbent carries 7,129 reviews — the moat a new listing must climb.