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Shaklee

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 98% of clicks, so Shaklee is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 14,768 Health & Household niches · +7 vs the category median of 49
Market size
$1.2M/yr662K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
46%top-5 click share · 7 brands · 578 sellers

Flapen Score

Shaklee against its category

The dotted line is the Health & Household average. Past it, Shaklee is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shaklee market on Amazon at a glance

Shoppers on Amazon United States searched for Shaklee 662K times last year and spent an estimated $1.2M. The top 5 brands take 98% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 662K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
662K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
6.6%
Market size, estimated
$1.2Ma year
Peak month
March1.7× the quietest month
Top search term
gnc multivitamin for women169K searches a year

02 · Price

A sale here is worth $26.85.

Listings sell for $26.85 on average, from $2.94 to $65.27. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At $26.85 that is $27K to $34K a year per listing.

Average price
$26.85inside the $15 to $100 sweet spot
Price range
$2.94–$65.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
$27K–$34K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #405 within Multivitamins. It carries 7,129 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
95%
Out of stock, average day
4.8%
Average rank
#405in Multivitamins
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
7,129per listing
Listings tracked
37

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
67 months

Products

Top Shaklee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

578

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

46%

Top 20: 83%

Open market

1%

  • Brand 145%
  • Brand 242%
  • Brand 35%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Shaklee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Shaklee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gnc multivitamin for women169K/yr
  • alive135K/yr
  • alive vitamins for women79K/yr
  • alive womens multivitamin37K/yr
  • alive vitamins40K/yr
  • alive multivitamin31K/yr
  • gnc womens multivitamin20K/yr
  • alive multivitamin women12K/yr
  • womens energy multivitamin8K/yr
  • alive mushroom elixir8K/yr

Reviews and returns

What reviews say buyers love and hate about Shaklee

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Vitamin”
15%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Awful tasting”
A buyer, on “Taste-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Shaklee questions

Answered from the same tracked data.