Is shaker bottle profitable to sell on Amazon United States?

The niche generates $11.8M/yr across 34 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Worth a look (55/100).

How competitive is the shaker bottle niche?

7 brands and 32 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in shaker bottle?

Top complaints mined from reviews: Leak-Proof, Durability, Smell. The return rate is 0.8%.

When does demand for shaker bottle peak?

Demand peaks in Jan; the busiest month runs 1.4× the quietest.

What does it cost to enter the shaker bottle niche?

Listings span $7.13–$25.07; the average listing price is $15.12 (sweet spot $15–$100). The average incumbent carries 43,037 reviews — the moat a new listing must climb.

shaker bottle

Worth a look

Shows a $11.8M/yr market, but a deep review moat (43,037 avg reviews) keeps it on the watch list.

Market size

Incredible$11.8M

$11.8M/yr · 11.7M searches

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$15.12

avg listing price — sweet spot $15–$100

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Price range

Good$7.13–$25.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-16.5%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

Review moat

Bad43,037.32

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, shaker bottle is a $11.8M/yr Amazon United States market (11.7M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan. Verdict: Worth a look — 55/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

shaker bottle market data

Units sold / yr: 800K–1.0M; avg 30,000–40,000/product
Revenue / yr: $12.1M–$15.1M; units × avg price
Conversion rate: 6.7%
Avg BSR: #14
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 4.8%
Avg brand age: 46 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

44%

Top 20: 82%

Open market

VELOMIX43%
BlenderBottle41%
VOLTRX5%
Mr. Pen4%
YETI4%
otylzto2%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.5% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.4×

Open Trend

Top shaker bottle search terms

shaker bottle3.5M/yr -19.9%6.2% conv.
blender bottle2.2M/yr -17.0%4.9% conv.
protein shaker bottle1.9M/yr -18.6%6.9% conv.
shaker cups for protein shakes724K/yr +2.7%8.3% conv.
protein shaker761K/yr -7.6%7.7% conv.
shaker cup562K/yr -25.1%6.4% conv.
shaker433K/yr -1.7%2.9% conv.
blender bottle shaker348K/yr -16.3%3.9% conv.
shaker bottles for protein mixes270K/yr -22.8%6.8% conv.
shaker bottles151K/yr -11.2%5.7% conv.

All search terms

Top shaker bottle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VELOMIX -2 Pack- 28 oz Protein Shaker Bottles for Protein Mixes - 2x Wire Whisk | Leak Proof Shaker Cups for Protein Shakes | Protein Shaker Bottle Pack (Black/Transparent)

VELOMIX$10.074.7★15,375 rev

VELOMIX -2 Pack- 20 oz Protein Shaker Bottles for Protein Mixes - 2x Wire Whisk | Leak Proof Shaker Cups for Protein Shakes and Pre Workout | Protein Shaker Bottle Pack (Black/Transparent)

VELOMIX$10.074.7★5,419 rev

BlenderBottle Classic V2 Shaker Bottle Perfect for Protein Shakes and Pre Workout 28-Ounce Clear/Black

BlenderBottle$10.224.7★151,141 rev

BlenderBottle Strada Shaker Cup Insulated Stainless Steel Water Bottle with Wire Whisk 24-Ounce Black

BlenderBottle$20.104.6★15,296 rev

Mr. Pen- Shaker Bottles for Protein Mixes 28 oz Leak Proof

Mr. Pen$7.134.5★3,103 rev

Newest

by launch date

VELOMIX -4 Pack- 28 oz Protein Shaker Bottles for Protein Mixes - 4x Wire Whisk | Leak Proof Shaker Cups for Protein Shakes | Stackable Protein Shaker Bottle Pack (A1) Silver Aurora

VELOMIX$16.061,901 rev

2mo ago

VELOMIX -3 PACK- 28 oz Protein Shaker Bottle for Protein Mixes - 3x Wire Whisk | Leak Proof Shaker Cups for Protein Shakes | Stackable Protein Shaker Bottle Pack | Dishwasher Safe (ColorBurst Set)

VELOMIX$13.261,226 rev

2mo ago

YETI Yonder Helimix Vortex Blender Shaker Bottle Holds up to 27oz | No Blending Ball or Whisk | USA Made | Portable Pre Workout Whey Protein Drink Shaker Cup | Dishwasher Safe Charcoal

YETI$25.071,666 rev

7mo ago

VELOMIX -6 PACK- 28 oz Protein Shaker Bottle for Protein Mixes -6x Wire Whisk | Leak Proof Shaker Cups for Protein Shakes | Large Stackable Protein Shaker Bottle Pack

VELOMIX$20.22578 rev

7mo ago

VELOMIX Electric Protein Shaker Bottle - 24 oz | USB-C Rechargeable | Leak Proof Shaker Cups for Protein Shakes | Portable Blender for Shakes and Smoothies (Electric-Transparent)

VELOMIX$16.79926 rev

10mo ago

What buyers say about shaker bottle

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Great quality bottle”

Value For Money14%

“They are affordable”

Leak-Proof10%

“It is leak proof”

Mixing/Blending7%

“Great for Mixing”

Ease Of Cleaning7%

“Cleans up nicely”

Advertised Vs Actual Product7%

“As described”

Size-Overall6%

“Love the size”

Ease Of Use5%

“easier to handle”

Durability3%

“Durable and great quality”

Color3%

“Colors accurate”

What buyers complain about

Leak-Proof22%

“It Leaks”

Durability8%

“Broke within weeks”

Smell5%

“Strange smell”

Quality-Overall5%

“Bad quality control”

Size-Overall5%

“A little big for me”

Mixing/Blending4%

“never mixes well”

Advertised Vs Actual Product4%

“Deceptive advertising”

Ease Of Use4%

“almost difficult to close”

Charging2%

“Does not hold a charge”

Value For Money2%

“it might cost twice as much”

Top return reasons

Size-Overall28%

Leak-Proof17%

Advertised Vs Actual Product7%

Value For Money7%

Mixing/Blending6%

Functionality-Overall6%

Material Quality3%