Is shake mix profitable to sell on Amazon United States?

The niche generates $1.4M/yr across 44 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Worth a look (62/100).

How competitive is the shake mix niche?

17 brands and 628 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in shake mix?

Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.

When does demand for shake mix peak?

Demand peaks in Mar–Apr–Jun; the busiest month runs 2.3× the quietest.

What does it cost to enter the shake mix niche?

Listings span $17.64–$97.24; the average listing price is $45.98 (sweet spot $15–$100). The average incumbent carries 5,943 reviews — the moat a new listing must climb.

shake mix

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$45.98

avg listing price — sweet spot $15–$100

Price range

Incredible$17.64–$97.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.4M

$1.4M/yr · 627K searches

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,943.45

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, shake mix is a $1.4M/yr Amazon United States market (627K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Mar–Apr–Jun. Verdict: Worth a look — 62/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

shake mix market data

Units sold / yr: 30K–40K; avg 1,250–1,500/product
Revenue / yr: $1.4M–$1.8M; units × avg price
Conversion rate: 4.8%
Avg BSR: #148
Page quality: 0%
Prime: 93%
Sponsored: 89%
Out of stock: 9.6%
Avg brand age: 77 months
Avg seller age: 139 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

628

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

41%

Top 20: 82%

Open market

11%

RAW42%
Vital Proteins25%
GNC16%
Optimum Nutrition3%
Raw Organic Whey2%
Micro Ingredients2%
Open — no brand owns it (11 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.

Peak months: Mar, Apr, Jun · busiest ÷ quietest = 2.3×

Open Trend

Top shake mix search terms

raw protein powder137K/yr -14.5%2.6% conv.
gnc protein powder108K/yr -3.4%1.5% conv.
chocolate collagen powder67K/yr +2.0%7.3% conv.
raw protein42K/yr +2.5%2.1% conv.
raw nutrition protein powder38K/yr -16.9%2.8% conv.
chocolate collagen peptides24K/yr +31.8%4.1% conv.
chocolate collagen31K/yr -6.5%7.7% conv.
whey protein isolate chocolate19K/yr +18.2%0.2% conv.
dark chocolate protein powder19K/yr +8.3%1.1% conv.
raw isolate protein powder16K/yr -9.3%2.6% conv.

All search terms

Top shake mix products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vital Proteins Collagen Peptides Powder - Chocolate Powder for Hair Nail Skin Bone & Joint Health 13.5oz

Vital Proteins$20.124.4★12,546 rev

RAW Whey Isolate Protein Powder Cookies N Cream - 100% Grass-Fed Sports Nutrition Protein Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored & Sweetened - 25 Servings

RAW$46.044.6★366 rev

Vital Proteins Grass Fed Collagen Powder Supplement (Type I III) for Skin Hair Nail Joint - Hydrolyzed Collagen Grass Fed Dairy and Gluten Free - Chocolate Flavor 17.1 oz Canister

Vital Proteins$27.454.4★12,546 rev

RAW Whey Isolate Protein Powder Milk & Cookie (CBUM Itholate) - 100% Grass-Fed Sports Nutrition Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored - 25 Servings

RAW$52.754.6★80 rev

Vital Proteins Collagen Peptides Advanced Hydrolyzed Peptides with Hyaluronic Acid and Vitamin C - Chocolate Flavor Powder 24.7oz

Vital Proteins$42.544.4★695 rev

Newest

by launch date

GNC Pro Performance Bulk 1340 - Protein Powder for Active Lifestyles - Sports Nutrition for Muscle Fuel - Nutrient-Dense Blend with Creatine & Glutamine - Cookies & Cream - 114.24 Oz (9 Servings)

GNC$53.725 rev

4mo ago

NATURE TARGET Chocolate Collagen Peptides Powder - Multi Collagen for Women with Vitamin C & Creatine Supports Skin Hair Nails & Joint Health - Type I II III V & X Gluten Free 35 Servings

NATURE TARGET$18.5361 rev

5mo ago

GNC AMP New Wheybolic- Clinically Studied Whey Protein Powder for Workouts & Active Lifestyles- High Leucine Content- Smooth Mixing Drink Mix for Fitness Shakes- Classic Vanilla- 55.9 Oz (26 Servings)

GNC$97.2420 rev

5mo ago

GNC AMP New Wheybolic- Clinically Studied Whey Protein Powder for Workouts & Active Lifestyles- High Leucine Content- Smooth Mixing Drink Mix for Fitness Shakes- Chocolate Fudge- 59.4 Oz (26 Servings)

GNC$96.889 rev

5mo ago

GNC Pro Performance 100% Whey Protein Powder 2.0 Fast Absorbing for Muscle Strength and Recovery Chocolate 25 Servings

GNC$44.6615 rev

11mo ago

What buyers say about shake mix

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall29%

“Absolutely DELICIOUS”

Nutritional Content15%

“Excellent protein supplement”

Flavor10%

“great flavor options”

Quality-Overall8%

“Good no complaints”

Solubility4%

“Easy to mix”

Value For Money4%

“Cant beat the price”

Blend/Ratio3%

“Blends really smoothly”

Ingredients-Overall2%

“Clean ingredients”

Sweetness1%

“Satisfies my sweet tooth—all while helping my hair and nails and skin”

Calcium1%

“Good quality collagen supplement”

What buyers complain about

Taste-Overall20%

“Artificial aftertaste”

Value For Money8%

“Just expensive”

Flavor7%

“The flavor is a little weird as well”

Solubility6%

“Does not mix well”

Nutritional Content4%

“Sugar is not a Food”

Artificial Sweeteners3%

“Stevia taste too strong”

Sweetness3%

“Too sweet”

Advertised Vs Actual Product2%

“FALSE ADVERTISEMENT”

Texture/Consistency-Overall2%

“Bad texture”

Ease Of Use2%

“Impossible to open”

Top return reasons

Taste-Overall18%

Value For Money14%

Leak-Proof7%

Artificial Sweeteners7%

Smell7%

Acid Regulator/Stomach Ache Relief7%

Solubility7%

Advertised Vs Actual Product7%

Dilute/Watery7%

Size-Overall7%

Common questions

Is shake mix profitable to sell on Amazon United States?: The niche generates $1.4M/yr across 44 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Worth a look (62/100).
How competitive is the shake mix niche?: 17 brands and 628 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in shake mix?: Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
When does demand for shake mix peak?: Demand peaks in Mar–Apr–Jun; the busiest month runs 2.3× the quietest.
What does it cost to enter the shake mix niche?: Listings span $17.64–$97.24; the average listing price is $45.98 (sweet spot $15–$100). The average incumbent carries 5,943 reviews — the moat a new listing must climb.

shake mix

shake mix market data

Competition & brand share

Demand & seasonality

Top shake mix search terms

Top shake mix products on Amazon

Top sellers

Newest

Trending

What buyers say about shake mix

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Health & Household