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Shake Mix

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -7.7% this quarter, so Shake Mix is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 14,768 Health & Household niches · +13 vs the category median of 49
Market size
$1.4M/yr627K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
41%top-5 click share · 17 brands · 628 sellers

Flapen Score

Shake Mix against its category

The dotted line is the Health & Household average. Past it, Shake Mix is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shake Mix market on Amazon at a glance

Shoppers on Amazon United States searched for Shake Mix 627K times last year and spent an estimated $1.4M. The top 5 brands take 88% of clicks. Demand peaks in Mar–Apr–Jun. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 627K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
627K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
4.8%
Market size, estimated
$1.4Ma year
Peak month
April2.3× the quietest month
Top search term
raw protein powder137K searches a year

02 · Price

A sale here is worth $45.98.

Listings sell for $45.98 on average, from $17.64 to $97.24. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $45.98 that is $57K to $69K a year per listing.

Average price
$45.98inside the $15 to $100 sweet spot
Price range
$17.64–$97.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
$57K–$69K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #148 within Protein. It carries 5,943 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
93%
Out of stock, average day
9.6%
Average rank
#148in Protein
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
5,943per listing
Listings tracked
44

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
77 months

Products

Top Shake Mix products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

628

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

41%

Top 20: 82%

Open market

11%

  • Brand 142%
  • Brand 225%
  • Brand 316%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (11 brands, 11%)

Demand

Shake Mix search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Jun · busiest ÷ quietest = 2.3×

Search terms

Top Shake Mix search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • raw protein powder137K/yr
  • gnc protein powder108K/yr
  • chocolate collagen powder67K/yr
  • raw protein42K/yr
  • raw nutrition protein powder38K/yr
  • chocolate collagen peptides24K/yr
  • chocolate collagen31K/yr
  • whey protein isolate chocolate19K/yr
  • dark chocolate protein powder19K/yr
  • raw isolate protein powder16K/yr

Reviews and returns

What reviews say buyers love and hate about Shake Mix

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Taste-Overall”
20%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Artificial aftertaste”
A buyer, on “Taste-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Shake Mix questions

Answered from the same tracked data.