Shake Mix
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -7.7% this quarter, so Shake Mix is a Maybe.
- Flapen Score
- 62 / 100Top 8% of 14,768 Health & Household niches · +13 vs the category median of 4962
- Market size
- $1.4M/yr627K searches / yr
- 90-day growth
- -7.7%search demand this quarter
- Competition
- 41%top-5 click share · 17 brands · 628 sellers
Flapen Score
Shake Mix against its category
The dotted line is the Health & Household average. Past it, Shake Mix is stronger. Inside it, weaker.
Market
The Shake Mix market on Amazon at a glance
Shoppers on Amazon United States searched for Shake Mix 627K times last year and spent an estimated $1.4M. The top 5 brands take 88% of clicks. Demand peaks in Mar–Apr–Jun. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 4.8% of those searches ended in a purchase.
Shoppers searched for this 627K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 627K
- Growth, 90 days vs prior 90
- -7.7%
- Conversion, latest week
- 4.8%
- Market size, estimated
- $1.4Ma year
- Peak month
- April2.3× the quietest month
- Top search term
- raw protein powder137K searches a year
02 · Price
A sale here is worth $45.98.
Listings sell for $45.98 on average, from $17.64 to $97.24. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $45.98 that is $57K to $69K a year per listing.
- Average price
- $45.98inside the $15 to $100 sweet spot
- Price range
- $17.64–$97.24
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $57K–$69K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #148 within Protein. It carries 5,943 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 93%
- Out of stock, average day
- 9.6%
- Average rank
- #148in Protein
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 5,943per listing
- Listings tracked
- 44
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Shake Mix products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vital Proteins Collagen Peptides Powder - Chocolate Powder for Hair Nail Skin Bone & Joint Health 13.5oz
- Price
- $20.12
- Rating
- 4.4/5
- Reviews
- 12,546
- Age
- 5y ago

RAW Whey Isolate Protein Powder Cookies N Cream - 100% Grass-Fed Sports Nutrition Protein Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored & Sweetened - 25 Servings
- Price
- $46.04
- Rating
- 4.6/5
- Reviews
- 366
- Age
- 4y ago

Vital Proteins Grass Fed Collagen Powder Supplement (Type I III) for Skin Hair Nail Joint - Hydrolyzed Collagen Grass Fed Dairy and Gluten Free - Chocolate Flavor 17.1 oz Canister
- Price
- $27.45
- Rating
- 4.4/5
- Reviews
- 12,546
- Age
- 1y ago

RAW Whey Isolate Protein Powder Milk & Cookie (CBUM Itholate) - 100% Grass-Fed Sports Nutrition Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored - 25 Servings
- Price
- $52.75
- Rating
- 4.6/5
- Reviews
- 80
- Age
- 1y ago

Vital Proteins Collagen Peptides Advanced Hydrolyzed Peptides with Hyaluronic Acid and Vitamin C - Chocolate Flavor Powder 24.7oz
- Price
- $42.54
- Rating
- 4.4/5
- Reviews
- 695
- Age
- 1y ago
Trending
estimated 90-day click momentum
GNC Pro Performance Bulk 1340 - Protein Powder for Active Lifestyles - Sports Nutrition for Muscle Fuel - Nutrient-Dense Blend with Creatine & Glutamine - Cookies & Cream - 114.24 Oz (9 Servings)
- Price
- $53.72
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 4mo ago

GNC AMP New Wheybolic- Clinically Studied Whey Protein Powder for Workouts & Active Lifestyles- High Leucine Content- Smooth Mixing Drink Mix for Fitness Shakes- Classic Vanilla- 55.9 Oz (26 Servings)
- Price
- $97.24
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 5mo ago

GNC AMP New Wheybolic- Clinically Studied Whey Protein Powder for Workouts & Active Lifestyles- High Leucine Content- Smooth Mixing Drink Mix for Fitness Shakes- Chocolate Fudge- 59.4 Oz (26 Servings)
- Price
- $96.88
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 5mo ago

NATURE TARGET Chocolate Collagen Peptides Powder - Multi Collagen for Women with Vitamin C & Creatine Supports Skin Hair Nails & Joint Health - Type I II III V & X Gluten Free 35 Servings
- Price
- $18.53
- Rating
- 4.1/5
- Reviews
- 61
- Age
- 5mo ago

GNC Pro Performance 100% Whey Protein Powder 2.0 Fast Absorbing for Muscle Strength and Recovery Chocolate 25 Servings
- Price
- $44.66
- Rating
- 3.5/5
- Reviews
- 15
- Age
- 11mo ago
Newest
by launch date
GNC Pro Performance Bulk 1340 - Protein Powder for Active Lifestyles - Sports Nutrition for Muscle Fuel - Nutrient-Dense Blend with Creatine & Glutamine - Cookies & Cream - 114.24 Oz (9 Servings)
- Price
- $53.72
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 4mo ago

NATURE TARGET Chocolate Collagen Peptides Powder - Multi Collagen for Women with Vitamin C & Creatine Supports Skin Hair Nails & Joint Health - Type I II III V & X Gluten Free 35 Servings
- Price
- $18.53
- Rating
- 4.1/5
- Reviews
- 61
- Age
- 5mo ago

GNC AMP New Wheybolic- Clinically Studied Whey Protein Powder for Workouts & Active Lifestyles- High Leucine Content- Smooth Mixing Drink Mix for Fitness Shakes- Classic Vanilla- 55.9 Oz (26 Servings)
- Price
- $97.24
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 5mo ago

GNC AMP New Wheybolic- Clinically Studied Whey Protein Powder for Workouts & Active Lifestyles- High Leucine Content- Smooth Mixing Drink Mix for Fitness Shakes- Chocolate Fudge- 59.4 Oz (26 Servings)
- Price
- $96.88
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 5mo ago

GNC Pro Performance 100% Whey Protein Powder 2.0 Fast Absorbing for Muscle Strength and Recovery Chocolate 25 Servings
- Price
- $44.66
- Rating
- 3.5/5
- Reviews
- 15
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
628
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 82%
Open market
11%
- RAW42%
- Vital Proteins25%
- GNC16%
- Optimum Nutrition3%
- Raw Organic Whey2%
- Micro Ingredients2%
- Open — no brand owns it (11 brands, 11%)
Demand
Shake Mix search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, Jun · busiest ÷ quietest = 2.3×
Search terms
Top Shake Mix search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- raw protein powder137K/yr
- gnc protein powder108K/yr
- chocolate collagen powder67K/yr
- raw protein42K/yr
- raw nutrition protein powder38K/yr
- chocolate collagen peptides24K/yr
- chocolate collagen31K/yr
- whey protein isolate chocolate19K/yr
- dark chocolate protein powder19K/yr
- raw isolate protein powder16K/yr
Reviews and returns
What reviews say buyers love and hate about Shake Mix
We read the reviews and the return reasons for every product selling here.
“Artificial aftertaste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shake Mix questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









