Shake
PassShake scores 66 out of 100, a Pass. Shoppers spend an estimated $47.4M a year here, search demand grew +7.7% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 66 / 100Top 3% of 14,768 Health & Household niches · +17 vs the category median of 4966
- Market size
- $47.4M/yr25.8M searches / yr
- 90-day growth
- +7.7%search demand this quarter
- Competition
- 36%top-5 click share · 11 brands · 156 sellers
Flapen Score
Shake against its category
The dotted line is the Health & Household average. Past it, Shake is stronger. Inside it, weaker.
Market
The Shake market on Amazon at a glance
Shoppers on Amazon United States searched for Shake 25.8M times last year and spent an estimated $47.4M. The top 5 brands take 89% of clicks. Demand peaks in Jan–Jun–Jul. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 6.9% of those searches ended in a purchase.
Shoppers searched for this 25.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47.4M a year.
- Searches, last 12 months
- 25.8M
- Growth, 90 days vs prior 90
- +7.7%
- Conversion, latest week
- 6.9%
- Market size, estimated
- $47.4Ma year
- Peak month
- July2.9× the quietest month
- Top search term
- protein shake9.7M searches a year
02 · Price
A sale here is worth $26.55.
Listings sell for $26.55 on average, from $8.30 to $53.79. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 30,000 to 40,000 of them. At $26.55 that is $797K to $1.1M a year per listing.
- Average price
- $26.55inside the $15 to $100 sweet spot
- Price range
- $8.30–$53.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 30,000–40,000
- Revenue per listing a year
- $797K–$1.1M
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #14 within Protein. It carries 11,520 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.2%
- Average rank
- #14in Protein
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 11,520per listing
- Listings tracked
- 46
04 · Newcomers
10 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 10
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Shake products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Premier Protein Shake Chocolate 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack
- Price
- $23.60
- Rating
- 4.8/5
- Reviews
- 7,705
- Age
- 14y ago
Premier Protein Shake Vanilla 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack
- Price
- $23.67
- Rating
- 4.7/5
- Reviews
- 6,730
- Age
- 14y ago
Premier Protein Shake Chocolate 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)
- Price
- $26.25
- Rating
- 4.6/5
- Reviews
- 59,773
- Age
- 7y ago
Premier Protein Shake Caf Latte with Caffeine for Energy 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack
- Price
- $23.50
- Rating
- 4.8/5
- Reviews
- 5,439
- Age
- 1y ago
Premier Protein Shake 8 Flavor Variety Pack 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (8 Pack)
- Price
- $24.49
- Rating
- 4.6/5
- Reviews
- 14,839
- Age
- 5y ago
Trending
estimated 90-day click momentum
Muscle Milk High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors
- Price
- $20.02
- Rating
- 3.5/5
- Reviews
- 300
- Age
- 2mo ago
Muscle Milk Pro High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors
- Price
- $25.70
- Rating
- 3.6/5
- Reviews
- 271
- Age
- 2mo ago
Premier Protein Shake INDULGENCE White Chocolate Raspberry 30g Protein 170 Calories 3g Sugar 11 fl oz 12 Pack
- Price
- $17.55
- Rating
- 4.5/5
- Reviews
- 964
- Age
- 5mo ago
Premier Protein COFFEEHOUSE Caramel Macchiato Protein Shake with Caffeine 30g Protein No Added Sugar 24 Vitamins & Minerals Coffee Beverage for Energy Gluten-Free 11.5 fl oz (12 Pack)
- Price
- $26.50
- Rating
- 4.7/5
- Reviews
- 1,170
- Age
- 7mo ago
Nurri - 30g Protein Ultra Filtered Milk Shake Vanilla - Lactose Free Low Sugar 150 Calories 10 Vitamins and Minerals - 11 fl oz 10 Cans
- Price
- $21.97
- Rating
- 4.6/5
- Reviews
- 1,939
- Age
- 9mo ago
Newest
by launch dateMuscle Milk High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors
- Price
- $20.02
- Rating
- 3.5/5
- Reviews
- 300
- Age
- 2mo ago
Muscle Milk Pro High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors
- Price
- $25.70
- Rating
- 3.6/5
- Reviews
- 271
- Age
- 2mo ago
Premier Protein Shake INDULGENCE White Chocolate Raspberry 30g Protein 170 Calories 3g Sugar 11 fl oz 12 Pack
- Price
- $17.55
- Rating
- 4.5/5
- Reviews
- 964
- Age
- 5mo ago
Premier Protein COFFEEHOUSE Caramel Macchiato Protein Shake with Caffeine 30g Protein No Added Sugar 24 Vitamins & Minerals Coffee Beverage for Energy Gluten-Free 11.5 fl oz (12 Pack)
- Price
- $26.50
- Rating
- 4.7/5
- Reviews
- 1,170
- Age
- 7mo ago
Nurri - 30g Protein Ultra Filtered Milk Shake Vanilla - Lactose Free Low Sugar 150 Calories 10 Vitamins and Minerals - 11 fl oz 10 Cans
- Price
- $21.97
- Rating
- 4.6/5
- Reviews
- 1,939
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
11 falling
Sellers
156
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
36%
Top 20: 73%
Open market
7%
- Premier Protein61%
- Core Power7%
- Muscle Milk7%
- nurri7%
- Oikos6%
- Ensure4%
- Open — no brand owns it (5 brands, 7%)
Demand
Shake search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Jun, Jul · busiest ÷ quietest = 2.9×
Search terms
Top Shake search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- protein shake9.7M/yr
- premier protein shake5.1M/yr
- protein drinks2.1M/yr
- protein shakes2.0M/yr
- premier protein1.3M/yr
- muscle milk947K/yr
- nurri milkshake protein drink851K/yr
- muscle milk protein shake449K/yr
- protein drink610K/yr
- protein milk369K/yr
Reviews and returns
What reviews say buyers love and hate about Shake
We read the reviews and the return reasons for every product selling here.
“Chalky Taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shake questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data